Got Milk? Advertisement Analysis

1119 words - 4 pages


This advertisement was found in the October issue of Cosmopolitan. “Got Milk” advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. The product being sold in “Got Milk” advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is it’s secret weapon to get the point across. There is a green eyed blonde with a low cut “little black dress” caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded liquor and wine bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the thin lean martini with milk in it. The difference between her night black dress and the pure white milk contrasts like night and day. Good and bad shows their faces at the bar. The sex appeal of this woman in a bar full of alcohol drinking milk makes you question what the purpose of this add is. The positioning, proportions, and color in this ad portray the use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, which make you question what is good and bad for yourself.

The proportions of the liquor bottles and the martini milk glass in this advertisement show the sizes, or importance of these objects. The liquor bottles, being small and in the back of the advertisement show that they are not as important to the viewer as the milk, which is larger and in the front. Of course it would be this way because the whole point of the advertisement is selling the product, milk. The liquor bottles are, therefore, in the back of the advertisement to cause your eye to wander to notice them and to intrigue your conscience. The martini glass is tall and slender just like the woman that stands beside it. The figure of the martini glass stands out to the viewer and makes him or her think about what is right for their body. The martini glass is a positive aspect of this advertisement and is in large proportion to the liquor bottles in the background. The liquor bottles are in front of the martini milk glass. Therefore, the main focus of this advertisement is that the milk should be chosen over other temptations. It also implies that the empowerment of goodness will always prevail over badness. The proportions in the advertisement show the viewer that the larger, more prominent object, the milk, is the best decision and will do your body good.
The positioning of the martini milk glass and the liquor bottles in this advertisement leads one to think about...

Find Another Essay On Got Milk? Advertisement Analysis

Hidden persuaders, advertising Essay

759 words - 3 pages child Nespray and make him grow healthier. By doing this they make the mothers guilty for not giving their child this brand of milk. So they are compelled to buying that brand of milk by the advertisement. This is not because the child wants it but because the mother wants to remover her guilty conscious. This milk may be just the same as any other milk in the market and contain the same nutrients and be more expensive than the other similar milk

Marketing Strategy- Vlachas Milk Essay

3497 words - 14 pages additional share. (Kotler P. & Armstrong G., 2001)The Vlachas brand shows great interest for marketing analysis due to its most recent acquisition by Nestlé in mid October 2005.As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a). Keeping local brands that suit Greek taste in order to retain Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk

Fallacies in Decision Making: MGT 350 Fallacy Summary and Application paper

1324 words - 5 pages circumstances. [Insightful analysis] Anheuser Bush is trying to gain support for our troops when times are tough. This is a good marketing tool because people that do support our troops, and maybe even those that do not, will remember this advertisement and buy their product. This advertisement could also be said to use an appeal to emotion in that it uses the viewers [Add an apostrophe. This is a possessive, not plural.] sense of patriotism as a means

Entrepreneurship-business plan

5293 words - 21 pages (ASEAN) grouping. There are many kinds of international chocolate brand in marketing of Singapore. Such as, Dove Lindt, Nestle, Swiss delice. Cadbury, etc. There is extremely competition and challenge in chocolate market of Singapore.3. Industry competitor analysisCadbury Schweppes PTY.LTD was fund in 1845, Diversify product the company had, such as. Moro, crunchine, milk trap, chocolate mousse, and dairy milk, item. it main establish plant in

Ethics of Marketing

1619 words - 6 pages this disease among communities throughout the world. The campaign includes the creation and giving out information about the HIV virus and how it could be avoided through television, radio, and outdoor, online and print media. Another good reason for marketing is that it encourages people especially younger generation to instill in themselves good habits, such as drinking milk. For example the "got milk" campaign featuring celebrities with

Goods and Evils of marketing

1602 words - 6 pages awareness of this disease among communities throughout the world. The campaign includes the creation and giving out information about the HIV virus and how it could be avoided through television, radio, and outdoor, online and print media.Another good reason for marketing is that it encourages people especially younger generation to instill in themselves good habits, such as drinking milk. For example the “got milk” campaign featuring

Denver Essay

1324 words - 6 pages with the Sethe’s unnamed mother, who was the first generation of slave in the family. As a result of being a field slave, she was unable to breast feed her daughter, leaving the responsibility of to Nan who also “had to nurse white babies” who “got it first” leaving Sethe with “no nursing milk to call [her] own” (236). Her mother remains nameless because it was in the mother language which Sethe did not take part in as she was born, on a boat

Staff Recruitment and Selection

1302 words - 5 pages seriously they go through all of these procedures to ensure that they can recruit the best applicant for the job. So a lot of effort and detail is put into the three documents Person spec, Job spec and Advertisement. Analysis of the recruitment documents In this section I will be analysing the three documents used by the organisation (Southgate College) and evaluate the quality of information of these in relation to their purpose. Job

Persepolis by Marjane Satrapi

1352 words - 5 pages In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and

Attitudes and Practices of Rural and Urban Women Towards Breastfeeding

1695 words - 7 pages CHAPTER - V RESULTS This chapter dealt with the findings of the study to compare the knowledge, attitudes and practices of rural and urban woman towards breastfeeding. A structured questionnaire was used to collect the data and analysis was done with the help of descriptive statistical method and chi - square test. P value <0.05 was considered as significant. Results were presented under the following headings: Part I: Deals with the

EO Cauliflower ad case study

2101 words - 8 pages that you're a loser if you got this kind of skin. It may cause low self-esteem of someone. Many people will treat them as a second class citizen; it will even affect more on children causing emotional problems. It may be funny, but still people will find the ad racist. It is illegal to practice racism anywhere around the world. So this kind of advertisement should be removed, to lessen the racism in the society.Appendices

Similar Essays

English Paper

661 words - 3 pages Advertisement are all over the place. They are no way that you can escape them, they are everywhere on radio, tv, in a magazine. This advertise must be a multi-billion dollars that attracts young people. Advertiser’s study the ways that they can attract the attention. The message of “Got Milk” ad means to remind people to drink milk. The advertise targets younger audiences who love to play sports especially for younger audience who loves to play

The Harm Of Milk Essay

1210 words - 5 pages physical problems because of milk is to refrain from drinking regular, whole milk and to drink liquids that contain the healthier calcium and protein that milk in known for.      If you are a milk drinker, I encourage you to take a long hard look at all the risks involved with consuming this product. It could prevent you from having heart disease or other ailments associated with milk. So next time you see an advertisement for ¡°Got Milk?¡± as yourself, ¡°Got Something Else?¡±

Milk Essay

1447 words - 6 pages not the superfood it claims to be. In conclusion, it is best to know what you are drinking, not to trust mass advertisement of milk and to keep into consideration that many products are not all they’re cracked up to be. Got milk?

Cow’s Milk: An Unhealthy Cocktail That Does Not Do A Body Good

2404 words - 10 pages As a child you were most likely bombarded with reminders to drink your milk; your parents harping that milk makes you big and strong or the American Dairy Farmers ever present slogan of the 1980’s, “Milk it does a body good” or the more recent “Got milk?” (Rosenburg). Contrary to the preaching about the benefits of milk and what you may have seen or heard on billboards and television commercials, the reality is that milk does your body more