This website uses cookies to ensure you have the best experience. Learn more

Green As A Strategy Essay

812 words - 3 pages

Green as a strategy
Prakash (2002) article seems indicates that going green should not be inducted in firms as a management strategy because its ‘still in its infancy’ stage, its effectiveness is unknown (Prakash 2002 p. 295). Any strategy taken by the management should add value to a firm but unfortunately, Prakash outlines that the green strategy infantry stage subjects’ managers to go green due to lack of a suitable option to mitigate the pressure they are subjected to by institutions (environmental) and stakeholders who threaten to sabotage firms operations. In most cases, going green comes with added costs that should also be recovered and one way of recovering such costs is by changing prices or the product but still, this does not work as consumers are not ready to pay extra costs for green products or rather consumers’ attitudes (environmentalism) do not go hand in hand with their behavior (purchasing green products). Therefore, this makes Prakash discredit managerial efforts towards going green ‘promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firm that manufacture or sell them’ (Prakash 2002 p. 285).
Even though the author discredits going green as an effective managerial strategy, Prakash unintentionally outlines the success ability of going green in the ‘GREEN MARKETING STRATEGIES’ (Prakash 2002 290) section that describes how going green can be effective if the management focuses of the societal well being and increases the acceptability of going green idea. Prakash also outlines how the management could make the green process effective by providing consumers with credible information regarding their green claims and having an understanding of the public environmental policy such as advertising , advertising and information dissemination. This conclusively shows that Prakash logical arguments and assumption are wanting in the sense that employing green as a managerial strategy is not ineffective because its in infantry stages but is ineffective because managements adapt the ‘incorrect’ green strategies (succumb to pressure and are unable to use strategies that produce value added results). This article therefore sheds light that if proper green management strategies focusing on societal well being (minimizing environmental impact at reduced costs) are put in place, consumers will be able to buy the idea of going green and purchasing green products and therefore, the managerial efforts will be successful.
Ethics as a strategy
Mahdavi (2011) article one ‘International business ethics: strategies and responsibilities’ outlines on how business ethics should take a global perspective to enable...

Find Another Essay On Green as a Strategy

Overview on Inflation Targeting as a Monetary Policy Strategy

2887 words - 12 pages INTRODUCTION Since the 1990s, a large number of industrial countries and a growing number of emerging market and transition economies have adopted inflation targeting as their monetary policy strategy. During the implementation they face many challenges. However, there is no established pattern so countries must learn along the way from one another and more importantly from their own experience. This paper provides an overview on inflation


1213 words - 5 pages Year 2008 PLN can adopted alliance strategy which establised by Airbus Military and PT DI. Now in indonesia has several industrial factory which can produce power plant and electrical spare part such as PT. Pindad, PT Nusantara Turbine Propulsi (NTP) ( Then for replacement spare parts, encouraged to use domestic products. Next, implement the use of domestic products for private power plant. If the government set as a

Community Policing as a Strategy to Improve the Effectiveness of Law Enforcement

1100 words - 4 pages safety issues such as crime, social disorder, and fear of crime” (n.d., p. 3). In other words, police departments try to partner with not just private citizens of the the communities they serve, but also members of private and public organizations to learn about their concerns first hand and then include them in solving these issues in various ways. According to Schmalleger, a few examples of this strategy at work would be “Neighborhood Watch

The use of terrorism as a primary strategy during the Northern Ireland conflict - Georgia Southern - Research Proposal

815 words - 4 pages Association (UDA). However, my research will be focused on the IRA’s battle with the government of Great Britain, and its use of terrorism against the civilian populations in Northern Ireland and Great Britain and its impact upon these societies. The IRA made a calculated decision to use terrorism as a chief component of their military strategy against the British government. The primary targets of this terrorism were the Unionist civilian

Teaching Fluency- Implications for Repeated Readings as a Viable Strategy in Teaching Fluency in the Second Grade Classroom

1652 words - 7 pages Fluency has become a widely discussed topic in education today. There are many opinions among educators and researchers on what fluency means, and how it should be addressed in a classroom setting. I researched four articles from respected journals, and in this paper I will attempt to define fluency and measurement tools. I will also discuss Repeated Reading as a viable strategy for teaching Fluency in the second grade classroom. I chose this

Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

2835 words - 11 pages ten years exceed $4.5 billion. Judging by this data CGI is not ready to divest just yet, but more likely in the building stage.What are the target markets of a services company? In Bateson's book the target 'audience' should become clear from the marketing plan, as well as from an understanding of the customer. This audience needs to be known in the beginning stages of developing a strategy. Defining the customer is in fact the basis of it.As

The ways the Green Bans Movement would serve as a struggle in Australian History that would redefine the meaning of Citizenship and how it relates to everyday Urban Life

2149 words - 9 pages The ways the Green Bans Movement would serve as a struggle in Australian History that would redefine the meaning of Citizenship and how it relates to everyday Urban Life.i. IntroductionCitizenship is essentially a social construct that defines the manner in which an individual identifies with others due to a commonality which allows them to associate with each other through a system of rights and responsibilities toward each other and a higher

Subject should be "Human Resource Management" I will discuss what activities a Human Resource Manager should focus on and Why money should not be used as a retention strategy

1073 words - 4 pages In today's business world, human resource managers have a number of management activities that I would consider as priorities for a retention strategy. After all, retention is one of the key functions of the human resource department within the organization. Regardless of the nature of your organization, there are a number of strategies that you can implement as a human resource manager in order to improve your retention rate and reduce turnover

What do you understand by the term marketing environment? Describe how a company may control and/or adapt to its marketing environment so as to develop an efficient strategy. Give suitable examples

1070 words - 4 pages No organisation operates in a vacuum. All businesses are surrounded by laws, pressure groups, customers and competitors. These are part of the marketing environment that the organisation works within. Dealing with this environment is a major part of the marketer's work since marketing is an interface between the organisation and the outside world, meaning that the marketing policy of any firm should be viewed as operating within a rapidly

Tax as a Means of Control and Stimulator of the Economy in the Uk. Is it a Good Idea to Fluctuate the Tax Rates for Stabilizing the Economy? Is Tax Necessary for a Country’s Growth? Is Green Tax ...

9199 words - 37 pages PAGE 36 TAX AS A MEANS OF CONTROL AND STIMULATOR OF THE ECONOMYCONTENTSPageAbstract 2Chapter1: Introduction 3Chapter 2: Literature review 52.1: Equity of tax on society 52.2: Fluctuating tax rates to control and stabilize the economy 62.3: Tax rates adjusted and used to promote growth 82.4: Effects of green tax policy 9Chapter 3: Research Methodology: 11Chapter 4: Analysis of findings 14Chapter 5: Conclusion and recommendations 18References

The Three Strategies of Green IT Summary

874 words - 4 pages farmer to the consumers. The storefront strategy is to create an image that symbolizes green IT through legal requirements. As part of an image, green IT is promoting a responsible image as an important area for the company. For the companies, green IT became a primary issue for the accounting department, the auditors, and the communications or marketing department. The storefront strategy allows the altering of business activities without changing

Similar Essays

Option 3 – Green Product Design And Marketing Develop A 'green' Product Idea And Devise An Appropriate Marketing Strategy

2738 words - 11 pages cooker as well as a conventional electric heating element. This product is not totally green, but it is meant for areas where the sun does not always shine.(How solar cookers work? 2007)3.2 How does the solar cooker works?For a simple explanation of solar cooker, it is sunlight which is converted into heat energy that is used for cooking. The solar cooker needs to be placed outside where it is protected from strong winds but where there is lots of

Terrorism As A Strategy Essay

1000 words - 4 pages maintain their stand after a terrorist attack (using US and 9/11 as an example) as well as the destabilization it has caused in the state. Finally, it will argue how their goal may be the ultimate end for the attacked state. IS TERRORISM A STRATEGY OR A TACTIC? These two terms are often mixed up and misunderstood and it can be argued that it is one of the causes to no definite explanation as to what terrorism is. A tactic is a plan made and

Strategy As A Planned Process Essay

2200 words - 9 pages seen as the allocation of resources as the four key criteria including value rarity, inimitability and non-substitutability (VRIN) provide a basis for achieving sustainable competitive advantage. After 1990, two main contributors have summarised the approaches and given different views of how strategy is formulated. Unlike the approaches between 1960 and 1990, Whittington(2001) and Mintzberg(1990) have redefined perspectives and schools into

Reform As A Sympothy Strategy Essay

1855 words - 7 pages Sympathy as a Reform Strategy By writing personal accounts of their lives, many women of the nineteenth century used the emotion of sympathy to share their feelings. According to Rosemarie Garland Thompson, "Sympathy is an effective rhetorical strategy in women's writing because it combines and embodies the fundamental elements of the feminine script." (Thompson 131) By using sympathy in their writing, Harriet Jacobs and Elizabeth Barret