Green Marketing And Csr Essay

1039 words - 4 pages

Corporate Social Responsibility (CSR) is one of the most recognized aspects in the world today since companies’ reputation is judged from its CSR policies, quality of its services and products and competitiveness. Many authors relate CSR with ethical conducts in businesses. Many authors therefore give related definitions for both CSR and ethics. Corporate Social Responsibility can be defined as continued commitment to ethical conduct, to provide and contribute to high living standards of the society by facilitating economic developments and improving the standards of living of the employees together with their families, their society and community at large (MallenBaker.net 2011).
Green Marketing on the other hand relates to production and manufacturing of products that are environmental friendly, and their packaging should also be environmental friendly or rather the products should have environmental benefits (About.com 2011). Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the goods that are environmental friendly as a reaction to increasing rates of global warming and pollution. It was also caused by the increased awareness by customers and people in general. People started valuing environmental friendly goods due to the increasing threat of global warming that has already affected some countries like Baghdad in the Middle East. However, many companies are known to talk and implicate they are selling environmental friendly products but in practice they are not.
According to Fortune Magazine, BP Africa is one of the top 500 companies with the greenest products. Fortune magazine claims that BP Oil Company was the first Oil and Gas Company to concentrate on reducing emissions (BP P.L.C 2011) with the objective of reducing environmental pollution. It is number three hundred and ninety in the top two thousand leading companies in the entire world (Forbes.com LLC 2011). BP PLC Company provides energy for light and heat, retail services, fuel for transportation, gas and petrochemicals products (Forbes.com LLC 2011). However, these organizations ranking companies with reference to their performance never measure the level of emissions of carbon monoxide and carbon dioxide emitted by the oil and fuel products from BP. They only concentrate with management issues, like human resource management and company policies and practices that have helped the company shoot high up to the top of the rank. If they ranked these organizations out of measured statistics then they would be proved wrong since most of the gases emitted in the transport industry are from heavy vehicles using oil and diesel fuel from BP Oil Company (Cable News Network 2011).
Moreover, it is also accepted to argue out that oil products can only reduce emissions, it is only possible to lower levels of emission of harmful gases but to be realistic, emission free fuel and oil products...

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