Green Marketing And Csr Essay

1039 words - 4 pages

Corporate Social Responsibility (CSR) is one of the most recognized aspects in the world today since companies’ reputation is judged from its CSR policies, quality of its services and products and competitiveness. Many authors relate CSR with ethical conducts in businesses. Many authors therefore give related definitions for both CSR and ethics. Corporate Social Responsibility can be defined as continued commitment to ethical conduct, to provide and contribute to high living standards of the society by facilitating economic developments and improving the standards of living of the employees together with their families, their society and community at large ( 2011).
Green Marketing on the other hand relates to production and manufacturing of products that are environmental friendly, and their packaging should also be environmental friendly or rather the products should have environmental benefits ( 2011). Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the goods that are environmental friendly as a reaction to increasing rates of global warming and pollution. It was also caused by the increased awareness by customers and people in general. People started valuing environmental friendly goods due to the increasing threat of global warming that has already affected some countries like Baghdad in the Middle East. However, many companies are known to talk and implicate they are selling environmental friendly products but in practice they are not.
According to Fortune Magazine, BP Africa is one of the top 500 companies with the greenest products. Fortune magazine claims that BP Oil Company was the first Oil and Gas Company to concentrate on reducing emissions (BP P.L.C 2011) with the objective of reducing environmental pollution. It is number three hundred and ninety in the top two thousand leading companies in the entire world ( LLC 2011). BP PLC Company provides energy for light and heat, retail services, fuel for transportation, gas and petrochemicals products ( LLC 2011). However, these organizations ranking companies with reference to their performance never measure the level of emissions of carbon monoxide and carbon dioxide emitted by the oil and fuel products from BP. They only concentrate with management issues, like human resource management and company policies and practices that have helped the company shoot high up to the top of the rank. If they ranked these organizations out of measured statistics then they would be proved wrong since most of the gases emitted in the transport industry are from heavy vehicles using oil and diesel fuel from BP Oil Company (Cable News Network 2011).
Moreover, it is also accepted to argue out that oil products can only reduce emissions, it is only possible to lower levels of emission of harmful gases but to be realistic, emission free fuel and oil products...

Find Another Essay On Green Marketing and CSR

Discussion on Purpose of Corporate Social responsibility

2058 words - 8 pages green marketing program to promote the products and services of companies without having real environmental friendly efforts (Laufer, 2003).. Some of the companies are using the shell of CSR to promote the products and service, however when looking at what they do, it can be seen that they merely change the labels pasted on the products.Many corporates nowadays practice CSR is just asking for benefits and returns instead of seeing what the CSR

Imposition of Corporate Social Responsibility Regulations or Legislation on Small to Medium-sized Enterprises

3911 words - 16 pages CSR activities when people grow up to be executives orheads of companies," (Tam, 2007).CSR cover a very wide range such as workplace issues, human rights, the business impact oncommunity & environment, reputation, branding & marketing, ethical investment, ethics andcorporate governance.At present there are no CSR legislation and regulation imposed on SME. All CSR activitiesinitiate by SME are on voluntary basis. In this paper, we are to

The Evaluation for CSR

1124 words - 4 pages CSRThere are five ways companies gain benefits from having a CSR code. Firstly, CSR can improve companies' marketing capabilities. CSR, as an incentive of business management, is likely to be recognised as new revolution that can improve the market expansion of enterprises as well. Secondly, CSR can help companies establish a preferred corporate image and enhance their competitiveness in business competition. Although companies may have increased

To what Extent is Corporate Social Responsibility Beneficial to a Company’s Performance?

1484 words - 6 pages position. Herrbach and Mignonac (2004) provide evidence that the impact of CSR initiatives is more significant on workers in marketing or sales department because they are responsible for advertising and promoting their companies, while staff in other departments is less persuaded. Although this finding suggests that the beneficial effect of CSR on the entire workforce is limited, there is still a favourable relationship between CSR and

Is Corporate Social Responsibility a Myth?

886 words - 4 pages to pay would exclude a significant section of the population, for instance in access to education, health or the creation of green zones (as cited in Poruthiyil, 2013). Why is CSR sometimes a myth? Poruthiyil, (2013) informs the reader that, there are complexities involved in furthering the business objectives in contexts, that are characterized by daunting combinations of resource scarcity, nationalism, ethnic and religious tensions, and

Using Corporate Social Responsibility to Make Profit is Wrong

1279 words - 5 pages based on their interested and trust in the company’s marketing advertisements, which are false. One could argue that these corporations’ ways of advertising for CSR is a form of puffery–the practice of making exaggerated, high fanciful or suggestive claims about the product or services (“Arrington”). A response to this would be; puffery within defined limit is legal however, these corporations have crossed past the line puffery and have engaged

Importance and impacts of business ethics in hospitality sectors

7952 words - 32 pages defining green growth principles, practices and programs (Lipman, DeLacy, Voster, Hawkins, & Jiang, 2012). The various authors in this publication, leaders from the tourism and hospitality industry, claim and demonstrate that the hospitality industry is embracing the concept of corporate social responsibility or CSR (Sheldon & Park, 2011). However, they stress that many issues are not solved and that governments and private businesses across

corporate social resposibility and social marketing

2675 words - 11 pages following Social marketing activities will supports to gain good reputation for their organizations as a result. Therefore, there is a trend of more participating CSR activities by different ways such as maintain green environment policies and supporting underprivileged communities, contributing to maintaining public areas and building of hospital wards and providing equipments are activities among them. By these activities organizations will get good

CSR Practices in Mercantile Bank Limited

6912 words - 28 pages expenditure, all banks reported increased engagement in CSR practices focusing on social and financial inclusion of excluded and under served population segments and economic sectors, as also on environmental concerns. Among the diversified initiatives were:Lending to SMEs, small farmers including sharecroppers, student."Green Banking" including lending for renewable energy generation (household solar/biomass plants), installing solar power units in

CSR report

1673 words - 7 pages created a competitive advantage through the ethical and responsibility and the firms also exposure from societal contributions in the media and communications make the marketing advantages. According to the European Commission's CSR's current strategy, which aims not only to minimize the negative impact of the enterprise, but also establish a conducive business and social innovation of new products and services. At the same time, CSR also brings a

Fallacies of Corporate Social Responsibility

2181 words - 9 pages ’ disguised by marketing and PR practices. For example, Peter Frankenta (2001), to name a few of his concerns, believes that CSR is an invention of PR because it lacks “commonly understood definition [and that there is no] common set of benchmarks to measure the attainment of CSR” (p. 20). Likewise, reports produced by Corporate Watch (2006) state that many corporations fell for CSR because: CSR helps companies to build brand loyalty and develop

Similar Essays

Option 3 – Green Product Design And Marketing Develop A 'green' Product Idea And Devise An Appropriate Marketing Strategy

2738 words - 11 pages SWOT analysis of Eco-Living company85.1 Strength of Eco-Living Company85.2 Weakness of Eco-Living Company95.3 Opportunities of Eco-Living Company95.4 Threats of Eco-Living Company96.0 Marketing objectives107.0 Marketing strategies117.1 Target market 1 - Hotels117.2 Target 2 - People in coastal regions11Target 3 - People in upper regions128.0 Financial forecast139.0 Conclusion / Recommendation1310.0 References14Green product design and

Marketing Law Case: French Perfume Manufacturer V Green Valley Cosmetics With Regards To Breach Of Trade Marks Act, Passing Off And Business Secret

1468 words - 6 pages to claim under trade secret against company or personnel leaked the information to Green Valley Ltd, on the ground that this marketing information is capable of amounting to confidential information in this particular circumstance and have a great commercial value to the company as well as causing big damages if it is leaked. However, this will not be relevant in this report since we do not know the person or company that exposed such information to Green Valley Ltd.

Merging Corporate Social Responsibility Into Modern Marketing

1701 words - 7 pages uses the strategic CSR as a useful tool to make a positive difference to customers and society. Corporate shall start with a clearly defined social responsibility strategy, which reflects their core brand values. Advantages and Disadvantages There are several advantages or benefits by doing merging CSR into marketing. First, company could distinguish its business based on green and socially responsible products or services and its

To What Extent Do Corporations That Do Good, Do Better?

1517 words - 6 pages course, those will drive business in that society to move towards a better position. Since business is a part of society, it needs support from people who are consumers. On the other hand, despite the fact that CSR is receiving much attention globally, it has become a trend in business. CSR objectives might distort and turn to be a new tool for social marketing. We all know that everything always has two sides, including CSR. There are