This website uses cookies to ensure you have the best experience. Learn more

Greyhound Air Essay

900 words - 4 pages

GREYHOUND AIR: COULD THE DOG FLY? Many airline industry observers have called it one of the worst new product launches in Canadian history. Greyhound Air was started by Greyhound Canada Transportation Corp. in July 1996, and had to be shut down on the 21st of September 1997 after losing almost $30 millions in about 15 months of operations. The shutdown was required by Laidlaw Inc., who had meanwhile acquired Greyhound in a friendly takeover.Although it is unusual for a bus transportation company to start an airline business, the decision was not surprising given the company's situation and the background of its management. Greyhound made a profit in each year of operations yet bus travel had been declining since the early 1990s, because of competition from charter and discount airlines. Huiseman, named CEO at Greyhound in 1988, was a former Canadian Pacific Airlines executive. He had started introducing some elements of airline management at Greyhound a long time ago. His idea was to upgrade the bus company's image by making it an "Airline on wheels". He experimented with wider seats, arm rests and video entertainment in its buses. In 1989 Huisman brought in John Munro as vice-president of marketing. Before that, Munro had worked for Canadian Airline International Ltd. and CP Air. In the beginning Munro's initiative was to raise the standard of service at Greyhound to the airline level. Soon, however, the idea of starting a new airline surfaced. As Huiseman said, they just wanted to offer the public a new opportunity to travel.Initially, the new airline was oriented towards value-conscious travelers. Its ticket prices often were only one third of the fares charged by major national carriers on the same routes. Although Greyhound could not match the frequency of the larger airlines, it operated on all major routes across Canada. It had a hub in Winnipeg, where most of the flights had a stop. Major airlines saw Greyhound's low-fare strategy as a threat. Air Canada soon noticed that with the advent of Greyhound Air, its yields had started falling on domestic routes. In fall 1996 both Canadian Airlines and Air Canada matched Greyhound's fares in economy class on competing routes.The start-up company did not have access to a computerized reservation system. In the beginning it was selling most of its tickets through bus terminals and its 800 number. Starting April 1997 Greyhound allowed agents to book their flights and by June 25% of bookings were coming through these intermediaries.Greyhound's TV commercials advertising the new service were a big success with the public. For the first time in Greyhound's history a live dog was used to enhance the company's image. Even after ten months the viewers could...

Find Another Essay On Greyhound Air

A Bedroom to Remember! Essay

931 words - 4 pages different states. The family had moved several times before I visited.During the hot, humid summer of 2005, I pleaded with my mother to let me go to Englewood, Colorado and visited with Amanda. My mother agreed to my going to Colorado. I hurried and packed my luggage. The next day I left on a Greyhound Bus heading for Denver; it was a twenty-two hour long drive. I did not care I just wanted to visit Amanda. I met plenty people on the bus in the process

Animal Cruelty and Treatment Essay

2481 words - 10 pages . The way they make a profit is by altering or “enhancing” the animals to make them produce more of a certain commodity than in natural processes ("PETA People for the Ethical Treatment of Animals."). Animals in these factory farms are highly susceptible to diseases and illnesses caused from lack of fresh air and close, compact living spaces. In these conditions, it immensely increases mental, emotional, and physical stress on the animal

Cleaner Alternative Transportation

2044 words - 8 pages so they are a lot more fuel efficient while putting out less air pollution than the average car. California has many types of public transportation with a variety of railways and bus travel. There are many different lines for the railways and different bus routes, but some of the more significant within California are the Greyhound bus system, San Francisco Muni, the VTA light rail, BART, and Caltrain. The San Francisco Municipal Railway (SF

Future of Passenger Aircraft

2501 words - 10 pages everyone who purchases air travel should be excited to see how industry unfolds. Let's kick this off! For me, this topic hits home and in my pocket. My uncle, retired Coast Guard Captain Brian Murray, fly's for Emirates Airlines out of Dubai. Growing up with aviation in our family, I've seen and heard the best stories of flight, but it seems the best are yet to come. Every new dawn breeds a new idea of some component of flight

Chapter One

2717 words - 11 pages twirled and spun about outside the window. All around, the wind whipped up and down the streets in a series of stinging cold blasts that pushed hedges apart and bent trees in half like springboards. Garden furniture was tossed about and bins flipped over like pancakes. Then some of the neighbour’s clothing took wing from a washing line, and in a matter of seconds it had vanished up into the air and was now swirling around somewhere in the sky

Animal Abuse

2403 words - 10 pages home. Animal hoarders believe that they are not doing anything wrong or hurting the animals. One woman who lives in these conditions said, “I never hurt any dogs. I love my babies. The fact is, I protect them.” At the time that this woman said this, she was standing in three inches of feces, and breathing harsh ammonia in the air, and in plain view of dead dogs. Another form of animal abuse that people is unaware of is illegal dog trade

Buses: Part 4

1892 words - 8 pages he got his fat joint of bud, which he told me he'd share with the middle-aged lady, seeing as how she was heading to Chicago because her brother had died there from a massive heart attack just days ago. The driver yelled and we all got back on the bus before I could find out anything else about the three of them. I went to my seat and they went to theirs; they continued being obnoxious and I fell asleep. I woke up in the Kansas City greyhound

Case Analysis For Globalstudent.com

1905 words - 8 pages advertisements for each and every individual that views the ad. (Refer to Appendix II for additional alternatives for advertising).Another promotional strategy that Globalstudent.com can use is sales promotion. Globalstudent.com can offer discounted fares to students who want to travel to their home country or town during Christmas, winter or summer break. Globalstudent.com needs to persuade travel agencies, Air Canada, VIA Rail, and Greyhound bus services

Such a Beautiful Play: A Streetcar Named Desire Journal Entry

2595 words - 10 pages shows itself for a few moments before it vanishes into the air. Even the ability to stand up for herself is part of the dream she has fabricated. On the note of steam, "it's hot in here" says Stanley. The moment is tense, and reminds me once again of The Great Gatsby where Daisy, Tom, Gatsby, Nick, and Jordan are in the hotel room after an altercation between Tom and Gatsby, both vying for the love of Daisy. They complain about the heat in the

Predictive Profiling is an Effective Tool for Combating Terrorism

3737 words - 15 pages metal detectors are just a speed bump and many other measures had to be put in place to ensure people are able to travel safely. Airport security continues to get more advanced. I remember when we used to carry our luggage out on the tarmac and hand it to the man loading the luggage. It was like getting on a Greyhound bus back then. Now we are subjected to verifying our identification and boarding passes long before we get to the gate. We have

SouthWest Airlines Case Study

2977 words - 12 pages down. In fact, Southwest Airlines was the only major US air carrier to remain profitable since then; albeit Southwest Airlines were affected by the poor economic conditions. Few of their main competitors are Continental Airlines and American Airlines. Substitute products include the train (Amtrak) and bus (Greyhound) which cover long distances. While these alternates cannot offer the speed of travel, most of Southwest Airlines' customers are

Similar Essays

Proving That America Is Not As Safe As We Think

551 words - 2 pages attack. The Greyhound bus crashed in Manchester, Tennessee after the attacker, Damir Igric slit the bus driver's throat with a razor or box cutter. Then Damir died by getting thrown through the window of the bus. Damir had been in the United States on a 30-day visa since March 1999. Now not only is traveling by air unsafe, traveling by bus worries many passengers.In Chicago, Illinois a mentally ill man by the name of Edward Coburn, was a passenger

Personal Narrative: My Encounter With The Woman From The Homeless Shelter

1336 words - 5 pages winter’s air. I stood speechless, while she stood in front of me hidden in the depths of her sweatshirt. When she spoke she had fire in her voice, yet she sounded exhausted, terrified, and sour. No one would have guessed that someone that looked so unpleasant could cause such a change in one person. The woman explained in vivid, gruesome detail about the events that led her to the women’s abuse shelter. As she told her story, I filled out the

Animal Abuse Is Cruel And Inhumane

1098 words - 4 pages opportunity with little to no recovery time between litters. When, after a few years, they are physically depleted to the point that they no longer can reproduce, breeding females are often killed. The mom and dad of the puppy in the pet store window are unlikely to make it out of the mill alive—and neither will the many puppies born with overt physical problems that make them unstable” (ASPCA) Greyhound racing may seem harmless, but these dog are

Freedom Riders Essay

1464 words - 6 pages smoke inhalation. The riders took a second bus, the Trailways, and continued through Anniston. The riders were beaten again by another mob (Powledge 255). The Freedom Riders then proceeded to head down South to Birmingham, Alabama on May 20, 1961, at 8:30 A.M. CST from the Greyhound Bus Station to test the newly instated law involving the integration for public transportation. The spokesman for the group was a twenty-one year old named John