Group Transport Essay

2279 words - 9 pages

Étude de cas : Groupe Robert TransportÉlaboration d'une carte stratégique
Présenté au Professeure : Marie-Hélène Jobin

Dans le cadre du Cours : Gestion de la performance et des processus logistiques 4-508-07.H2012.J01
17 Février 2012SOMMAIREIntroductionAnalyse de compétencesAnalyse Slack et LewisDéfinition des objectifs de performanceDécisions stratégiques d'opérationIndicateurs de performance : Matrice de performanceCarte stratégique (et indicateurs) du Groupe Robert TransportExplication de la carte stratégiqueAxe financierAxe clientAxe InterneAxe d'apprentissage et de développementRecommandationsConclusionIntroductionConscient de l'importance du transport dans le développement des échanges commerciaux, le Fondateur du groupe a mis toute son énergie dans la mise en place d'une structure compétitive et pérenne en dépit des différents obstacles liés à ce secteur.Sur la même lancée, suite à l'implication du top management du groupe en combinant les avancées technologiques et en profitant du pouvoir de l'innovation pour améliorer les compétences distinctives. (Mascarenhas et al., 1999) ont défini trois grands groupes de compétences la supériorité technologique; la fiabilité des processus et les relations avec les tiers. Ainsi le groupe s'est impliqué intensément dans les trois processus en parallèle.D'après (Gadiesh et Gilbert, 1998), la chaine logistique présente des réservoirs et des niches à exploiter pour dégager plus de valeur ajoutée et une cartographie et la compréhension de l'activité permettent d'avoir un avantage concurrentiel.Le transport et la distribution représentent la clé de voûte de succès de l'activité du groupe Robert, mais pour rendre cette activité à haute valeur ajoutée le groupe a investi dans les différentes phases de la chaine de distribution allant de la gestion du stock au client final.Mission :Assurer un service et un savoir-faire innovant et performant dans le domaine le transport et la distribution dans un environnement de qualité et de sécurité.Vision :Être une entreprise compétitive et accroitre la part des revenus de ses partenaires en maitrisant la chaine de logistique depuis la gestion du stock à la distribution.Analyse de compétencesEn premier lieu, le fondateur a commencé :Boucher, transporteur des denrées alimentaires et gravier pour chantier.Qualité : habilité à s'adapterAchat des permis de route (Québec, Ontario)Après quoi le fils a pris le contrôle du groupe :Diplômé, expérience dans le domaine de...

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