Long before Scarlett Johansson’ Sodastream commercial came under international fire, and through spotlight and the international attention onto the illegal settlements in the West Bank, settlements always considered one of the thorniest issues in the Israeli Palestinian conflict, and recently becomes more critical issue for the Israeli commitment for peace negotiations and for the two-states solution. Sodastream is just one among many companies that operates in Israeli settlements, in which and according to International Law are considered illegal, violate Fourth Geneva Convention and at the same time have cause a huge socio-economic hardship for the Palestinians.
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Noticeably, There have always been biased towards Israel from many countries especially from the United states of America. When it comes to the Israeli Settlements in the Occupied Palestinian Territories or to applying the standards International Law, Israel continues to rely on these countries to shield it in front of others who believe that what so called “Security barriers” are illegal and goes against the International Law. But still this won’t change the fact that the building and the expansion of the settlements consider illegal under the International law, and also it violate the Fourth Geneva Convention.(25)
Israel prime minister, Benjamin Netanyahu, in his last meeting with the United States Secretary of State John Kerry last in Davos January clearly asserted that he has no intention “to evacuate any settlements” in the West Bank (8 Jerusalem post), the thing that the Palestinian Authority, who reject to recognize Israel as a Jewish state, has calling for in order to accept to extend the Israeli-Palestinian peace talk to the end of 2014. Noticeably, US over time, has always have a fluctuated position regarding the building and the expansion of the Israeli settlements in the Palestinian territories. While Reagan Administration considered the Settlement Illegal, George H.W. Bush and Clinton frequently criticized the settlement.(12) Though Bush the son considered the settlements as "new realities on the ground" (13), Obama’s current administration takes Clinton’s and Bush’s the father approach in avoiding the legality argument, and instead they argue that the expansion of settlement is “bad policy”.
While Arab countries leaders, at their recent League summit in Davos , condemned Israel plan to build more settlements and urges US to persuade Israel to stop the expansion of the settlements, (17)Australia, like other countries who ally the Israeli occupation to Palestine, expressed their support to the Israeli Settlement on the Occupied Palestinian Territories. Australia’s foreign minister recently called the international community to “refrain from calling settlements illegal” (3)
As can be seen lately, many western countries deem the existence of the Israeli settlement legal, EU, who has been always considering the Israeli settlement illegal and a reason for making a two-state solution almost impossible, has been lately calling the Israeli government to reconsider their decision to expand the construction of the settlements on the Palestinians land specifically during this critical time of peace negotiations. (9)On other hand, and as a response on the expansion of the Israeli settlement, Germany has excluded Israeli settlements in Palestinian Occupied Territories from science grants. (4) Furthermore, other countries, such as Norway, Argentine, Netherland, Finland’s largest financial institutions and authorities have decided either to blacklist, to boycott or to suspend their activities and ties with the Israeli settlements. (15)...