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Managing In A Cross Cultural Environment: Mmpbl560

2950 words - 12 pages

Demographic Factors Research Assignment PAGE \* Arabic 1
Running head: DEMOGRAPHIC FACTORS RESEARCHDemographic Factors Research AssignmentCarolyn Ayers, Sheila Omumu, Roxana Osuna,Alice Sandridge and Shanell SnyderManaging in a Cross-Cultural Environment: MMPBL560University of PhoenixCharles ChenMay 10, 2010Week TwoDemographic Factors Research AssignmentDemographic diversity represents any characteristic that can serve as a basis for social categorization and self identification (Tsui & Gutek, 1999. p. 131). This paper will cover ethnic tolerance and accommodation, religious diversity, gender, race, and the impact of mass media. Using the course concepts covered, we will explain how organizations have adopted or incorporated these concepts to (1) enhance business strategies, (2) foster innovation and creativity, and (3) meet the evolving needs of a global business environment. In global marketplace, organizations will encounter demographic factors such as age, race, education level, religion, political party preference, sexual orientation, and gender (Kottak & Kozaitis, 2003). As a team, we will introduce Continental Airline, AT&T, Nike Inc., Columbia Broadcasting Network, and the United States Postal Service (UPS) to identify, apply, and analyze the best practices of each firm.SynopsisCarolyn Ayers: Continental Airlines - Ethnic Tolerance and Accommodation:Multiculturalism and PluralismContinental Airlines ranked among the top of the best companies and Airline of the Year for 2001. Continental used ethnic and multiculturalism demographic factors on the management planning, which was their new improved diversity hiring, and multicultural marketing strategies, which increased airline's profits and massive growth. Continental acquired a new attitude in hiring multicultural employees, strategic training, and retaining minority employees have brought the company to about 50% employees including managers are minorities today. This new method of recruitment is crucial to airline's multicultural recruitment success.Continental leads in hiring and retaining Hispanics, and added Spanish signs in 20 airports. Hispanic, French, and Japanese advertising and hiring practices have increased multi-language crews who serve Mexico, Europe, and Asia. Other methods Continental is using to manage diversity and increase multiculturalism and pluralism are joining the "U.S. Hispanic Chamber of Commerce, forming alliances with the Organization of Black Airline Pilots; Black Flight Attendants of America; National Black MBA Association; and Hispanic MBA Association to recruit minorities for all levels of the company" (Fitzerald, 2001. p. 1).Whereas, some companies may be uncomfortable with diversity initiatives, in a multicultural global world today companies must think about ethnic groups for success. Multicultural workforces bring varied ideas and creative methods to solve issues. Continental was aware of and analyzed the ethnic and multiculturalism...

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