Happiness Project Essay

2364 words - 9 pages

Mark RiveraConsumer BehaviorHappiness ProjectIntroductionI have always considered consumer behavior as the study of how value is placed on certain things and how that same value motivates people to buying. Some people may prefer Coke to Pepsi others may need to purchase Maxwell House coffee over Foldgers. The reason being how much value each purchase brings them. Maybe Coke brings the nostalgia of one's child hood back for the amount of time it takes for them to consume the beverage. I for one will always prefer Nathan's hotdogs over any other because it reminds me of how my father used to take me to Coney Island as a kid. When I was asked to keep a log of my own consumer behavior over the span of about 4 months I would have never thought that the relationships I have with my family, friends, and peers in general would play such a large role in what I bought and how I bought it. In this "Happiness Project" I will touch on topics such as brand inheritance, personality, modeling, and needs relating to consumer behavior and connect then to my own relationships with my family, friends, coworkers and classmates.Methodology /IntrospectionIt took a while for me to understand how to gauge my own behavior as a consumer; obviously it has always been very natural to me. Stephen Gould's article on introspection made it possible for me to take myself out of the equation and delve deeper into my own mannerisms and behavior. "Introspection is a central process of everyday life, albeit a culturally and scientifically contested one with many variations and understandings." (Gould 2006) In essence one of the exercises that he presented was to just watch one's self and take note of what each sense gathers. This got me thinking that even without that exercise all of us on a daily basis, whether consciously or subconsciously, take notice of what we do and how we do it. As a consumer there are countless variables that I consider before I buy something, price, quality, convenience, etc. For others there may be fewer variables considered but more influence placed on the variables that they are considering in the first place. For example someone may not even care about the price of a new cell phone; they place more emphasis on the convenience that the features of that new cell phone will offer them in the long run. This idea of introspection exists in everyone at one point or another during the day. While at work last month I noticed myself going to the next door pizzeria and buying a slice almost every day that week (log entry 10/5/12). I never thought about it but realized that it wasn't because I enjoyed the pizza from that particular restaurant (I actually don't really enjoy the pizza at all); it was because that particular restaurant was so accessible and available for me to get a slice within the 15 min limit of my break.FindingsBrand inheritanceAs a kid growing up it is difficult to fathom how much of your life is being influenced by your parents and their...

Find Another Essay On Happiness project

Contentment in life Essay

696 words - 3 pages just wait for happiness to reach you, because this isn't guarunteed. So what steps can you take in order to become more delighted in your everyday life? Be optimistic. See the glass as half full, instead of half empty. If a project falls through, don't give up and walk away. Take it as an excuse to try something differnt, and vastly improve the results When you're driving home from a long day at work, notive the sunset. Look at the happy

Is Balance the New Happy? Essay

828 words - 4 pages of a moment when you were truly happy. What was your life like? What were you doing? Who was involved? How did it feel? At this present point in time, I am happy but there have been other moments where I have been at my happiness that reveal something a little unexpected. I was 29 years old, living in Melbourne. I had an amazing group of friends, a well-paid job as well as a volunteer production management project on my schedule that filled up

Community Service Helps Everyone

2139 words - 9 pages operations, but instead is about the volunteers and those who need the help. Community service will help both the intended receiver and those who are volunteering because it has been proven that giving time, effort, or material goods to others contributes to happiness. This free service done by regular people helps non profits by allowing the money earned to go to those in need rather than those who are running the project. The morale of whole

Why We Should Leaglize

1303 words - 6 pages also help to create jobs and stimulate the economy. The benefits of legalizing marijuana far outweigh the disadvantages. By allowing people to possess and use marijuana for medicinal purposes, it will follow that society will improve as a whole because it will increase the happiness or utility of a majority of the population. John Stuart Mill and his theory on Utilitarianism defines utility as pleasure with the absence of pain (Mill, p. 6). He

Virtue Ethics

1058 words - 5 pages After reading the Books I AND II of Aristotle, “Nichomachean Ethics” on the nature of virtue, I have an idea more clearly about virtue. First we have to understand what means these words. Also, I researched more concerning to this topic virtue ethics. Will see in this essay how Aristotle ideas help us to pursuit our happiness or Good life to man with virtue. What virtues we have to do to be happy and have good life? In this project will

Utilitarianism

953 words - 4 pages project is to achieve the greatest happiness for the greatest number; but what about personal beliefs or desires for oneself? Utilitarianism would say that the more "basic or lower-order projects" that comprise of these desires such as family and friends, are unimportant and detract from "higher-order project" of maximizing desirable outcomes (Singer: 341). The result of this reasoning would mean that all "lower-order projects" would have only

From eudaimonia to happiness. Overview on the concept of happiness in the ancient Greek culture with a few glimpses on modern time

7352 words - 29 pages their adoration and devotion. Happiness is completing a goal or project meeting or exceeding the perceived expection. Yet most of all, happiness is an evolution and happiness is rare! Eric Robinson Happiness is a physical state more pleasurable than any others. Happiness can be felt as a result of various perceived gains and successes, but is most likely nothing more than the subjective feeling caused by various mixtures and combinations of

Personal Project- gr10 essay for personal project for international Baccalaureate - Personal Project essay grade 10 - Essay

3268 words - 14 pages 1 Teenage Stress and Happiness MYP Personal Project 2014-2015 February 9, 2015 Word Count: 3488 Table of Contents Introduction 3 What is Personal Project? 3 Investigating 4 Goal and global context 4 Prior learning and relevant subject-specific knowledge 6 Research skills 7 Planning 8 Product criteria 8 Development process 9 Self-management skills 9 Taking Action 10 Product creation 10

Improving McDonald's Healthy Options

650 words - 3 pages Choice Of Topic The fast food market had seen much intense competition but it seems that McDonald’s is able to have a major breakthrough. McDonald’s breakthrough is seen as a major impact of the influence by the fast food market. McDonald’s tagline is ‘I’m loving It’, as their intention is to enable everyone in enjoying their life to the fullest and their happy meal show their intense desire in bringing happiness to every customer, especially

Standing Alone Against the World in Ayn Rand's The Fountainhead

827 words - 3 pages Project.  Howard Roark is a standard that one can strive towards, realistically, however, it would be almost impossible to follow in his footsteps.  Even in striving to reach his level one conforms to a set of idea, in a sense one conforms to non-conformity.  This novel illustrates in an effective manner that happiness must be reached through holding fast to one's own values.  Perhaps defying society is not the path many would choose, but Ayn Rand certainly presents a challenge to all in her message of  misery and happiness.       

Positive Interventions: Happiness Attained from Acts of Kindness and Gratitude

2007 words - 9 pages Positive interventions have previously been shown to have a positive effect on those involved in these types of activities. This investigation hypothesized that performing kind acts and noting gratitude would have a positive effect on happiness as measured by self-esteem. Further, it was predicted that differences would be observed based on several factors: experimental condition, gender, and religious commitment. Participants (N=30) from a

Similar Essays

The Happiness Project Essay

886 words - 4 pages you will end up not learning anything or as a worst result you might get distracted at work which might lead to you getting fired. There might be a big project that your boss in explaining but because of being in a trance you’ll miss all the important details and mess up. The busy streets/sidewalks of New York City are like playing Frogger. Imagine having to walk on a crowded sidewalk, navigating so that you do not bump into someone or accidently

Personal Opinion Essay: Money Is The Key To Happiness

776 words - 3 pages to happiness. According to ‘The hunger project’, the percentage of the world’s hungry has exceeded 15 percent. Happiness rarely appears among this 15 percent, yet happiness much more prevail among the ones who can provide food, house, and cloth for themselves. Like so, money brings the happiness to people by providing what they need and what they want. True happiness is created when basic requirement of living is met. People can never be happy

Correlation Between Happiness And Money Essay

2514 words - 11 pages that you have many many items to feel complete on the inside. Having many things, makes one feel in control, superior but once those items diminish or no longer shine we want to replace them with something better and more extravagant. This kind of happiness must be controlled, it is should not take ownership over you. A happiness that can be bought, is one that will not last. Happiest Accomplishments A question asked in our project was “Over

"North Eastern Chinese" Stereotypes Essay

1287 words - 6 pages paper flow better. I learned several strategies about writing introduction and conclusion paragraph as well. All the improvements are showed in my final portfolio. In the portfolio, I put in my writing project #2, which is about stereotypes of North Eastern Chinese people, and writing project #3, which is about the relationship between money and happiness. I will discuss each writing project that I chose, the reason why I chose them, and