Happiness Project Essay

2364 words - 9 pages

Mark Rivera

Consumer Behavior

Happiness Project

Introduction

I have always considered consumer behavior as the study of how value is placed on certain things and how that same value motivates people to buying. Some people may prefer Coke to Pepsi others may need to purchase Maxwell House coffee over Foldgers. The reason being how much value each purchase brings them. Maybe Coke brings the nostalgia of one's child hood back for the amount of time it takes for them to consume the beverage. I for one will always prefer Nathan's hotdogs over any other because it reminds me of how my father used to take me to Coney Island as a kid. When I was asked to keep a log of my own consumer behavior over the span of about 4 months I would have never thought that the relationships I have with my family, friends, and peers in general would play such a large role in what I bought and how I bought it. In this "Happiness Project" I will touch on topics such as brand inheritance, personality, modeling, and needs relating to consumer behavior and connect then to my own relationships with my family, friends, coworkers and classmates.

Methodology /Introspection

It took a while for me to understand how to gauge my own behavior as a consumer; obviously it has always been very natural to me. Stephen Gould's article on introspection made it possible for me to take myself out of the equation and delve deeper into my own mannerisms and behavior. "Introspection is a central process of everyday life, albeit a culturally and scientifically contested one with many variations and understandings." (Gould 2006) In essence one of the exercises that he presented was to just watch one's self and take note of what each sense gathers. This got me thinking that even without that exercise all of us on a daily basis, whether consciously or subconsciously, take notice of what we do and how we do it. As a consumer there are countless variables that I consider before I buy something, price, quality, convenience, etc. For others there may be fewer variables considered but more influence placed on the variables that they are considering in the first place. For example someone may not even care about the price of a new cell phone; they place more emphasis on the convenience that the features of that new cell phone will offer them in the long run. This idea of introspection exists in everyone at one point or another during the day. While at work last month I noticed myself going to the next door pizzeria and buying a slice almost every day that week (log entry 10/5/12). I never thought about it but realized that it wasn't because I enjoyed the pizza from that particular restaurant (I actually don't really enjoy the pizza at all); it was because that...

Find Another Essay On Happiness project

Standing Alone Against the World in Ayn Rand's The Fountainhead

827 words - 3 pages Standing Alone Against the World in Ayn Rand's The Fountainhead Conformity is a basic human characteristic that man spends a life time either fighting or accepting, but few can escape.  Parents, churches, schools, and communities teach that the path Peter Keating follows is the assured road to security and happiness.  Humans crave companionship and are willing to sacrifice their values, beliefs, and very souls for the satisfaction of...

From eudaimonia to happiness. Overview on the concept of happiness in the ancient Greek culture with a few glimpses on modern time

7352 words - 29 pages From eudaimonia to happiness. Overview on the concept of happiness in the ancient Greek culture with a few glimpses on modern time*"... that man is happy (eudaimon) and blessed (olbios) who, knowing all these rules, goes on with his work guiltless before the gods... and...

Comparison of "Fight Club" to "The Epic of Gilgamesh"

1424 words - 6 pages Throughout the history, a person has sought for the real reason of happiness. It was sometimes linked to simple things, whereas sometimes it is thought that even all the values in the world cannot be the reason of happiness. This transforms happiness into a long, difficult adventure. For finishing this adventure people use and sacrifice other values. Furthermore, there are lots of stories, legends, epics that are about this subject. One of epics...

The Life and Accomplishments of Tony Hsieh

1201 words - 5 pages Introduction Zappos is an online shoe and clothing store. The idea of an online shoe store originally came from Nick Swinmurn in the year 1999. He then pitched the idea to Alfred Lin and Zappos’ current CEO Tony Hsieh. Zappos quick rise to success is mostly attributed to their ten core values. These values vary from creating fun and weirdness to being humble. However, the root of this company’s success lies only on one important thing: their...

Brave New World: A Study of Dehuminization "Brave New World" by Aldous Huxley

1877 words - 8 pages Brave New World: A Study of DehumanizationUniversal happiness is one of the most sought-after goals for mankind. "BraveNew World" by Aldous Huxley portrays a world that has, for the most part, achieveduniversal happiness. This novel presents a startling view of the future which, on the surface,appears idealistic. Deep down, though, this...

Career exploration reflection paper

684 words - 3 pages All college students should partake in career exploration project because it gives structure and direction. The result from an assessment identifies and prioritizes which careers will best suit an individual person or student. It does not necessarily mean they have to pick that particular job or career; it gives them more chooses to choose from. Career exploration is a life long journey that is emotionally, physically and mentally stress full. I...

A discussion of the american dream as represented in "American Beauty" and "The Great Gatsby"

1491 words - 6 pages The American Dream in American BeautyThe concept of a blanket American Dream to suit all people is exposed as wrong in Mendes's American Beauty. By building a conformist community where the perception as opposed to actual happiness is chased, is a key theme in the film. The director uses characterisation to explore the effect the...

Voluntary Childlessness

774 words - 3 pages Sixty years ago marriage and having children were synonymous. Choosing to remain childfree was not an option. Then in the 1960's the introduction of the birth control pill changed everything. Having children became an event a husband and wife could choose and plan for. Ever since some couples have chosen to remain child-free. A choice...

Brave New World vs. A Handmaid's Tale - A comparison essay

1633 words - 7 pages The saying "Ignorance is Bliss" comes from a passage in "On a Distant Prospect of Eton College" by the eighteenth-century English poet Thomas Gray: "Where ignorance is bliss, / 'Tis folly to be wise." The author is trying to tell people that sometimes knowledge isn't everything. In the 2 novels I have studied this semester, both civilizations are founded on this principle. Together they give us glimpse of two possible futures, one of a highly...

Aristotle's Notion on Eudaimonia and Virtue

1807 words - 7 pages In Aristotle’s Nicomachean Ethics he accounts that humans should make sacrifices and should ultimately aim first and foremost for their own happiness . In the paper I will argue that it is really in a person’s best interest to be virtuous . I will do this by first describing Aristotle’s notion on both eudaimonia and virtue , as well as highlighting the intimate relationship between the two . Secondly I will talk about the human role in society....

minimum wage in hong kong

611 words - 2 pages Good afternoon every one, the business area of our project is minimum wages, the specific project topic is The Positive Aspects of Minimum Wage Law.Nowadays, rent, transport fees and electricity bills are all on the rise and grassroots are difficult to maintain a decent living and have heavy financial burden on family.Also, many people criticize that some employers had more tricks to exploit workers, which drives the salaries of...

Similar Essays

Personal Opinion Essay: Money Is The Key To Happiness

776 words - 3 pages Many people argue that money is not the key to happiness. However, have you ever seen a sad person riding a Ferrari? Or have you ever seen a man crying because he is too rich? In fact, I have no doubt that you've seen a man crying, because he is too poor. Money brings a lot of things to our lives. Money gives us what we want, gives the possibility toward a better future, and brings love and friendship as well. Therefore money is the ultimate key...

Contentment In Life Essay

696 words - 3 pages Over the last fifty years, life conditions have improved dramatically. Life span is longer. People are wealthier. Technology is better. The paradox of happiness is that even though the objective condiditons of our lives have improved radically, people actually haven't gotten happier. There are thousands of different ideas of what it means to be happy. These theories range from anything from good deeds to self-acceptance to having enough...

Community Service Helps Everyone Essay

2139 words - 9 pages All across the world millions of people are in need of help from others. They need people to help provide money, food, time, or care. This need could be on a smaller scale even with something as simple as the need to have someone being nice. When people help any person in the community no matter how small or whether they are with a group or not, it is community service. Community service is not all about the large organizations running...

Utilitarianism Essay

953 words - 4 pages Utilitarianism Utilitarianism is a moral theory that has long been the subject of philosophical debate. This theory, when practiced, appears to set a very basic guideline to follow when one is faced with a moral dilemma. Fundamental Utilitarianism states that when a moral dilemma arises, one should take action that causes favorable results or reduces less favorable results. If these less favorable results, or pain, occur from this action,...