This website uses cookies to ensure you have the best experience. Learn more

Harley Davidson Essay

1418 words - 6 pages

Information Technology

The website of Harley Davidson gave us a new concept of Motorcycles! The extension of this website is exceptional. The virtual Customer Service in this website is notorious and extremely helpful. From other motorcycles websites this is one of the most professionals ones where the customer can get a flavor of the company from products up to their businesses profits and others...Harley Davidson publishes material related to all aspects of their motorcycles and provides to their own and the general public good information, expanding their products and other services with local information for countries around the world. Their information and technology, including digital libraries, metadata, authorization and authentication, electronic journals and electronic publishing, telecommunications, distributed systems and networks, computer security and intellectual property rights, technical standards, geographic information systems, desktop applications, online catalogs and bibliographic systems, optical information systems, software engineering, universal access to technology, futuristic forecasting, library consortia, vendor relations, and technology and the arts.

"Put your ass on some class," reads one (not necessarily official) Harley-Davidson T-shirt that I saw in some of the pictures while I e-shopping on EBay!. I want to show with my presentation a little taste of harley’s communication systems with the public, their investment in Media is amazing and the strategies used are well combined with today’s technology of advertising and marketing directed to all customer around the world.
Harley-Davidson is the only major US maker of motorcycles and the world's No.1 seller of heavyweight motorcycles. The company offers 32 models of touring and custom Harleys through a worldwide network of more than 1,300 dealers. Harley models include the Electra Glide, the Sportster, and the Fat Boy. Besides its bikes, Harley-Davidson sells attitude and position -- goods licensed with the company name include a line of clothing and accessories (Motor Clothes). The company also makes motorcycles under the Buell nameplate. Harley-Davidson Financial Services offers financing to dealers and consumers in the US, Canada and European market.
Harley-Davidson Inc. People:
•     Chairman & Chief Executive - Jeffrey L. Bleustein
•     Vice President & Chief Financial Officer - James L. Ziemer
•     Vice President & Treasurer - James M. Brostowitz
•     Vice President, Secretary & General Counsel - Gail A. Lione
.

PRESENTATION
•     Started as a partnership between a draftsman and a pattern maker in Milwaukee, Wisconsin in 1903. William Harley and Arthur Davidson intrigued by the newly invented motorcycles began experimenting with ideas to design and build their own motorcycle. They...

Find Another Essay On harley davidson

harley davidson Essay

1732 words - 7 pages 1 Background: Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients, and about as faithful representatives. The organization commended its centennial year in 2001, which in itself was downright an inexplicable occurrence given all of the opportunities that the organization needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with liquidation

Harley Davidson Essay

2730 words - 11 pages rationale.The fundamentals of the Harley-Davidson business strategy turn around three main points: The products, the relationship between the company and consumers, and the distribution network.First of all, before I explain these three policies, we can try to see what was the problem that Harley-Davidson had to solve, and why it needed a real strategy to possess a higher competitive advantage. Actually, how the firm could evolve facing an important

Harley-Davidson

2497 words - 10 pages Harley-Davidson Introduction. Harley-Davidson produces motorhomes, other recre-ational vehicles, and certain components for defense contracts. But by far the largest part of its production is devoted to mo-torcycles, from which it derives its fame. In 1990, motorcy-cles contributed 69% of sales (which were $865 million), and 96% of profits, which were $38.3 million. There are 5,000 employees [S3, p. 1097D]. Target Market. Harley

HARLEY DAVIDSON

2823 words - 11 pages EXECUTIVE SUMMARY      Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products.      Growth potential appears very good especially in the overseas market. Gaining a larger market share in these

Harley Davidson

601 words - 2 pages Executive Summary of Harley Davidson, Inc.Harley Davidson's(HD) current strategy is to continuously improve their managerial and production processes in order to keep costs low, efficiencies high and create quality for their consumers. HD's two largest products are motorcycles and recreational vehicles.In 1982 HD had a loss in net income of more than $20 million. However, in the years 1987-1989 HD's net income has been a positive $21 million

Harley-Davidson Circle Organization

1299 words - 5 pages Harley-Davidson Circle Organization Harley Davidson’s remarkable success and turnaround from a company nearing extinction to a business model of success (James & Graham, 2004; Johan Van & Brian, 2000; Teerlink & Ozley, 2000) is secured by the environment developed at Harley-Davidson through the organizational changes led by former CEO Rich Teerlink. Mr. Teerlink fundamentally changed the structure of Harley-Davidson from a command and control

Harley Davidson Inc

6910 words - 28 pages Management 322Company OverviewIn 1903 William Harley and Arthur Davidson made the first Harley-Davidson motorcycle available to the public. It was built in a small wooden shed with the words "Harley-Davidson Motor Company" written on the door. The next year, in 1904, C.H. Lang opened the first Harley-Davidson dealership in Chicago, selling one of the first 3 Harley¢s ever made. In 1906 the company opened a new factory, in Milwaukee

Marketing of Harley Davidson

2435 words - 10 pages Strategic Marketing, MKT 501Module #1 - Case Assignment"Harley Davidson Strategies and Tactics"In 1903, the same year Henry Ford incorporated the Ford Motor Company and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson Motor Company in Milwaukee, WI. The quintessential bad boy machine, their motorcycle has become an icon of American culture. More than a machine, Harley-Davidson has

Harley Davidson Case Study

2702 words - 11 pages 1. IntroductionEstablished in 1903, The Harley-Davidson Motorcycle Company has travelled a somewhat rocky road to success. Saved from the brink of bankruptcy by a management buyout in 1981, Harley has succeeded in building a truly global brand that is the envy of its competitors.Faced with a declining market, a poor economic climate and fierce competition from Japanese manufacturers, the Harley-Davidson Company was forced to re-look at its

Harley-Davidson Inc

2800 words - 11 pages Harley-Davidson Inc. Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling

Harley Davidson International Management

5869 words - 23 pages I.     Summary of the case study “Harley-Davidson – rockers’ idol” So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode

Similar Essays

Harley Davidson Essay

2961 words - 12 pages Harley-Davidson Case Study Introduction of the Company In 1903 William Harley and Arthur Davidson produced the first Harley-Davidson motorcycle for sale to the public. The first year’s production was only three motorcycles with one dealer. In 1909, Harley-Davidson introduced the first? V-twin engine, which is still the company standard today. Harley-Davidson rapidly grew to the largest motorcycle manufacturer in the world by early 1920s, with

Harley Davidson Essay

619 words - 3 pages A brief overview of the Harley-Davidson’s video is that Harley-Davidson, a brand with tremendous staying power. Their motorcycles have become part of an Americana. Truly, proprietors have a special bond with their motorcycle and a passionate relationship that has blossomed into a world largest company’s sponsor owners club. In addition, the motorcycle gives you a pleasant feeling of freedom while on the road. Several people feel a boldness after

Harley Davidson Essay

2140 words - 9 pages Case Study: Harley-Davidson, Inc.IntroductionHistoryThe Harley-Davidson case presents a unique example of a unique company that, due to their remarkable customer loyalty, was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product.The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch

Harley Davidson Essay 2391 Words

2391 words - 10 pages What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably successful. In fact, they just celebrated their 100th anniversary in 2003. However, success was not always easy for this well-known company. It is no