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Harrison Keyes Benchmarking Essay

4137 words - 17 pages

As per the course scenario (Harrison-Keyes, 2009) Harrison-Keyes, in recent years, has suffered the woes plaguing the entire industry. As competition from low-cost retailers eats into profits, publishing companies are finding success, or even survival is a challenge. In an effort to revitalize the company, the Harrison-Keyes Board of Directors recently hired a new CEO. This newly hired CEO hails from the high-tech industry and is a strong proponent of all things digital. The new CEO plan to update Harrison-Keyes's strategy for the new millennium hinges on e-book publishing. (Scenario: Harrison-Keyes, 2009). This paper will present Implementation plan generic benchmarking examples that offer some possible alternatives and solutions to assist Harrison-Keyes with its transition. Subjects presented will include the importance of the team's participation, the SMART strategy from the beginning of the project, Team work, communication, SWOT analysis, internal and external environments. Benchmarking examples will also support human resources role in directing change and new business strategies through organizational effectiveness and capabilities.Oracle and IBMHarrison-Keyes Inc., a global publisher of print products, specializes in scientific, technical, business books, journals, professional, textbooks and other educational materials for all levels of study (Harrison-Keyes scenario, 2009). This company was regarded as a leading publisher of business, scientific and technical information (Harrison-Keyes scenario, 2009), is currently looking for growth opportunities by adopting e-publishing and hopes to bring this new strategy marketing to help revitalize the company and lead to competitive advantage.Harrison-Keyes management team needs to focus on evaluation the firm management process and its relationships that affect the firm's new service which is introducing e-publishing products to customers. Strategic management team needs to perform SWOT analysis in order to know the firm's strengths and weaknesses as well as its threats and opportunities. Knowing who the customers are and what their purchase behaviors are, strategic managers are able to focus on the customers need and reach to the firm's goals. At the same time, strategic management team needs to resolve internal or external issues such as author's and supplier's problem. Harrison-Keyes management team needs to work together and creates a project management plan that helps the company to resolve each issue and achieve to success on every step the company does. "Constant scanning of the external environment for changes is a major requirement for survival in a dynamic competitive environment. The second dimension is the internal responses to new action programs aimed at enhancing the competitive position of the firm" (Gray & Larson, 2006). Below are two benchmarking companies that Harrison-Keyes management team can review and learn from their accomplishment.Oracle and IBM were promoted Siebel...

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