Harrison Keyes Gap Analysis

1491 words - 6 pages

Gap Analysis: Harrison-Keyes PAGE \* MERGEFORMAT 1
Running head: GAP ANALYSIS: HARRISON-KEYESGap Analysis: Harrison-KeyesYour Name HereUniversity of PhoenixGap Analysis: Harrison-KeyesHarrison-Keyes is a major publisher with a long history of success and over 22,000 plus publications. Management has recently seen a dramatic decrease in sales due to changes in distribution and new media format. They have identified a new media that will help them to stay competitive in the industry. Some executives had earlier theorized that starting a new electronic book initiative would help to solve the mounting financial problems and return large profits. However, there have been countless problems in getting this idea to fruition including the loss of a CEO who was fully backing the idea. This analysis will show how the lack of consistent leadership, attention to detail and the lack of reporting processes led to the failing of the project.Situation AnalysisIssue and Opportunity IdentificationSeveral issues have contributed to the current state of the Harrison-Keyes' e-book project. While definitely problematic, the multitude of issues has led to additional opportunities that could greatly help the situation. "When one door closes, often another one will open (Parachin, 2005)."There were four key issues identified in the scenario that were detrimental to the success of Harrison-Keyes. The first issue is the lack of a clearly defined project plan which caused confusion throughout the project. This issue could provide the company with an opportunity for a fresh, more organized start that is tracked and charted with clearly identified milestones.The second issue is the lack of adherence to a project baseline. Harrison-Keyes cut the project budget by 20%. This became an opportunity for executives to terminate the project, reevaluate the project, or shelve the project until a later date.The next issue was identified when Asia Digital failed to deliver due to a natural disaster. The need for a contingency reserve became apparent. This development gave Harrison-Keyes the chance to look for another qualified company that may have a better track record of being on time with their deliverables.The final issue identified was related to the time it would take the new company to get up to speed and deliver the product. It is clear that scope creep can cause problems that'll delay the completion of the project (Gray & Larson, 2005). If the project is allowed to continue from this point, then it is an opportunity for Harrison-Keyes to put the project back on track to a successful completion.Stakeholder Perspectives/Ethical DilemmasThe stakeholders have taken an active role in the forming and the running of Harrison-Keyes' e-book initiative. They consist of the Project Team which consists of the various employees who work at different levels of the project. The team would like the project to be a success and some of their jobs hinge on a successful completion. While...

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