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Hasbro Financial Ratios And Assessment Essay

1406 words - 6 pages

Hasbro is company that we are all familiar with. At one time or another, most children in the United States have played with a Hasbro product; most likely with more than one. Hasbro describes themselves as "A worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech."Hassenfeld Brothers was founded in 1923 by two brothers, Henry and Helal Hassenfeld. At first, the company sold textile remnants and manufactured pencil boxes and school supplies. In the 1940s, the company expanded its product line to include paint, crayons, and doctor and nurse kits. These kits were the first toys they produced. In 1968, Hassenfeld Brothers changed its name to Hasbro Industries. This was also the year they became a publicly trade company and were listed on the American Stock Exchange.The company has been at the forefront of ground-breaking toys. In 1952 Hasbro had their first major success in Mr. Potato Head. In addition, Mr. Potato head was the first toy to be marketed through television in 1964, Hasbro introduced G.I. Joe, and this was the world's first action figure. In 1984, they introduced TransformersIn 1984, Hasbro acquired the Milton Bradley Company, this merger led Hasbro to become the world's largest toy manufacturer. In 1991, Hasbro acquired the Tonka Corporation, to include their Kenner and Parker Brothers divisions. This acquisition brought with it such name brands as Tonka Trucks, Easy-bake oven, NERF, and ever popular board games like Monopoly.In 2000, Hasbro teamed up with the Walt Disney Company, Hasbro became the "master toy licensee" for all of Disney's films; and was named as the official toy and game company for the Walt Disney amusement parks.Since reporting a loss in 2002, Hasbro has posted a steady increase in profits. 2003 was a rebuilding year for Hasbro, after posting a $170,000,000 net loss in 2002. Consolidation in the toy industry, as well as retail uncertainty due to the massive reorganization of Toys'R'Us led to a decline in sales. Hasbro had previously relied on a wide customer base, this consolidation of toy distribution led them to concentrate their customer base. In 2004, Hasbro's three largest customers (Wal-Mart, Target, and Toys'R'Us) accounted for 46% of sales. In 2003 and 2004, Hasbro's strategy was focused on the reduction of long-term debt. In 2003 and 2004, Hasbro actively repurchased shares and repaid debt. They were able to bring their Debt to Capitalization ratio to 28%, compared to 34% in 2003.In addition to debt reduction, Hasbro reassessed their toy development process in 2004. This reassessment resulted in shifting a large share of product development outside of the U.S. They also shut down several manufacturing plants and retail stores both in and outside of the U.S.2005 was a year of growth for Hasbro, they increased revenues and delivered strong earnings, and dividends. The...

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