Health Hoax By Fast Food Companies

1473 words - 6 pages

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer healthy food, nutritionist studies show the healthy alternatives are not as nutritious as advertised and can lead to calorie underestimation and overconsumption (cite). In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support the messaging. The advertisement of “healthy” fast foods as nutritious often results in calorie under estimation and overeating by the consumer. The reality is Fast Food companies hoax their costumers into purchasing the advertised healthy products, but do not provide enough nutritional information for them to make healthy decisions.

In “The Indictments Against Advertising” by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer and shows the implications of businesses, in this case the fast-food industry, persuading people to “want what they don’t need” (Bovee 358). The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy fast food. With fast food marketing teams promoting healthy alternatives like apples instead of French fries or milk instead of soda, the companies are able to dupe the consumer into believing the alternatives are in fact healthier. Not only has the fast-food industry the taken health craze wants of the public and implemented them into their market approach, the companies appeal to psychological emotions by creating commercials of young children, teens, adults, grandmas and grandpas all psychically enjoying The healthy alternatives being promoted.

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Cit). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Jared and Friends”, an advertisement for healthy sandwiches that help aid weight loss, proves the company promotes healthy food but deceives the public in advertising unhealthy food. The commercial takes place on a sunny day in the park with all the actors participating in a game of baseball, they all appear to be happy and full of energy. They quickly introduce the characters by flashing their name and amount...

Find Another Essay On Health Hoax By Fast Food Companies

Childhood Obesity: Fast Food Companies Are To Blame

961 words - 4 pages creates a 30 percent higher chance of bones breaking in these children (Zinczenko ix). Having all of these effects into consideration, the most severe of all is the chance of death due to one of the diseases. Focusing on the well being of the customers should be the main focus of any major company, especially fast food companies. By reducing the amount of unhealthy choices for children and replacing them with nutritional foods, the nation’s youth

The Fast Food Conspiracy Against Health

2697 words - 11 pages The Fast Food Conspiracy Against Health Most everyone who eats out is familiar with Jared, the man who claims to have lost three quarters of his body weight by eating what Subway wants you to believe is a balanced diet of fast food. In fact, this healthy image that Jared advertises is every fast food restaurant’s dream in terms of reeling in customers who are scared of cellulite. It is no secret that the fast food industry’s affect on

How Fast Food Effects Your Health

1158 words - 5 pages can change your everyday life. Researchers say that the risk of stroke increases by one percent for every fast food restaurant. The health risks of eating unhealthy have skyrocketed since fast-food became more popular and cheaper than cooking at home. Especially with children, one trip to the closest fast-food place could take up all of the calories that are needed for a child in one day. Getting a child a kid’s meal with a cheeseburger and

Fast Food and Your Body's Health

561 words - 2 pages Fast food is starting to be a major issue for people these days. It is the lazy part of their lives and their physique and personal health is being affected. It has become so easy for people to consume fast food because society has made it feel alright to do. The only way to solve this problem is to rethink one’s diet plan and to choose a healthier alternative. In today’s lifestyle, everyone tries to fit as much as possible into a day’s work, so

Our Health and Fast Food, A Sinopsis

929 words - 4 pages , usually salads at fast food places are more expensive than a greasy unhealthy burger. It’s as if corporate America is promoting unhealthy eating. 2. They have made genetically modified burgers as cheap as one dollar. They don’t care about an individual or their health. All they care about is an individual’s money, making the greatest profit possible. 3. Only the major companies who are selling us the cheap food are benefiting. It may be cheap

Fast Food Restaurants And Food-processing Companies Are the Ghost Murderer of Society

2676 words - 11 pages of chicken and pork. A real competition started between the industries for the one which could satisfy the most the fast-food companies. From this concurrence was born a monopoly, run by the four biggest companies in the world: Tyson, Swift, Cargill and Smithfield. In 1970, they managed 25 percent of the world production; nowadays this number is up to 90 percent. Thus, even if people do not consume fast-food meat, they buy it at the supermarket

Fast Food Restaurants And Food-processing Companies Are the Ghost Murderer of Societ

991 words - 4 pages To meet fast-food chains’ expectations, one company decided to focus its activity on the development of components and materials in order to help the farmers all around the world to be successful, to produce healthier food for the human race and for the animals while reducing agriculture’s impact on environment (The World according to Monsanto). This company is the decoy of the modern society: Monsanto. It was born in 1901 at Saint-Louis

Fast Food Restaurants and the Decline of American's Health

2480 words - 10 pages , causing problems for the digestive system. Also, the health problems lead to the use for health insurance, which adds to the costs of Medicare. Health care costs will only worsen an already failing economy. Therefore, the government should regulate fast food restaurants in the United States in order to repair the deteriorating health and economy in America. Many Americans live by the saying “Time is Money”, and therefore do whatever it takes

Fast Food Restaurants: A Detriment to the Health of Americans

1022 words - 5 pages that they provide is made to be eaten quickly, causing problems for the digestive system. Also, the health problems lead to the use for health insurance which adds to the costs of Medicare. Health care costs will only worsen an already failing economy. Therefore, fast food restaurants in the United States should be regulated by the government in order to repair the deteriorating health and economy in America. Many Americans live by the saying

Fast Food Nation by Eric Schlosser

1574 words - 6 pages McDonalds, and Walt Disney. However, he was unable to incorporate the importance of the relationship into his overall claim regarding the disregard of workers and consumers health by the fast food companies. After he finished with the overly drawn out anecdote, he began to provide relevant anecdotes from actual workers in different jobs associated with the business. First he started with Elisa, a sixteen year old McDonald’s employee that wakes

Health issues caused by food production

740 words - 3 pages Health Issues Caused by Food Production By 2012, United States ranked first in obesity rate among all developed countries(The World Post). According to Gallup research, the graph of obesity rate tells us that "The adult obesity rate so far in 2013 is 27.2%, up from 26.2%"(Sharpe). Obesity is just one little sector of health issues caused by food production. Like obesity, many health

Similar Essays

Fast Food Health Essay

1576 words - 6 pages traveled its way into the health sector, where Americans do not take ownership of their health issues. Outside influences, such as fast food corporations, do an excellent job targeting consumers' desires, but people must understand that they possess the willpower to say no. Although pressures exist that strive to breakdown a consumer's strength, Americans need to take personal responsibility for their actions in order to build a healthier society. The

The Fast Food Health Scam Essay

1698 words - 7 pages nutrition content does not support the messaging. The advertisement of “healthy” fast foods as nutritious often results in calorie under estimation and overeating by the consumer. The reality is Fast Food companies hoax their costumers into purchasing the advertised healthy products, but do not provide enough nutritional information for them to make healthy decisions. In “The Indictments Against Advertising” by Courtland L. Bovee and

Fast Food Or Students Health? Essay

1063 words - 5 pages When we think of fast food we think of the words fast, quick, and inexpensive, but have you ever thought of the words unhealthy, dangerous, and weakening? Now schools are wanting to put fast-food outlets so that they are accessible to students during lunch. This is not only putting the students in harm’s way of many health issues further down the road, it is also affecting their school work. Vending machines are also harmful to students as they

Fast Food Companies Are Not Responsible For Obesity

993 words - 4 pages that whether people eat fast food or not is an individual choice. There are many people who eat fast food, but aren't obese. They may do some exercises for burning calories, or try not to eat fast food as much as they can, caring for their health. Moreover, some fast food companies serve relatively healthy foods, such as Baja Fresh, Subway and so on. Even though people don't have enough money or time to eat except for fast food, they can choose