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Healthy Foods, Value Meals And Obesity

1249 words - 5 pages

Value meals vs. Regular menu We are all a part of highly evolved society where food is now apart of everything. Food & restaurants are involved in everything in our lives in any case. It is all about the problems with scarcity and the way we allocate the resources and the way we utilize things in order to optimize the returns. The aim is profit maximization and cost minimization. The customer is probably the most complicated piece of the puzzle in the world of restaurants and fast foods. They want preferential treatment and when they do not get the human element in the deal they simply walk out. But the reaction of the customer depends on the type and the nature of the product itself. As times are changing, people are work day and night to earn a decent living, and when they spent money they want the objects bought worth the cost. Value meal from a consumer’s perspective is very important, the reason being he is spending little money for a lot of stuff. It is human nature to be greedy, and if person is getting a Value meal that has several items in it for just $5 then why in the world would he ever want to spend $5 on a regular menu that just serves burgers and fries. Although this may sound as a joke but if America built lots of McDonalds and Burger Kings in enemy territories it would eradicate the need for atomic bombs, the reason; the obese population would soon self destruct. However the only problem is that America itself is becoming her own enemy with obesity reaching epidemic proportions. According to a recent observation, more and more Americans are becoming super sized with around 60% of them are adults, 14% of them are teens while the rest 13% are 6- to 11-year olds. This obesity that is growing is the real reason why most people prefer value meals to regular meals. They just cannot stop eating, value meals provide you with extra large drinks, more fries, and in fact it provides you more of everything that satisfies an obese person for that moment only, but slowly increases his obesity. From a consumers perspective value meals are really important however value meals are contributing towards the increment in obesity as well as several other health problems making it extremely unimportant. With time more and more people are having health problems, high blood pressure, heart disease, diabetes and another undesirable health conditions are becoming common in America. Although these diseases occur in a person as he ages, most people are facing such problems before time. Value meals are a marketing strategy that aims to increase the purchasing cost of the items. The more people eat the less it will cost the franchise. As the demands and trends change so do the things surrounding the outlay of the food industry. They function to satisfy what consumer wants and moreover they do so to survive in a very congenial and cohesive manner. But of late the things have been shaping out so that service sector has been on the rise while the...

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