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Hershey Food Company : Board Director And Stakeholder Conflict Over Sale

1849 words - 7 pages

Study Kasus : Hershey Foods CompanyBoard of Director and Stakeholder conflict over saleSinopsis Kasus:Kasus ini mengeksplore issue governance dari perspektif yayasan HTC ( Hershey Trust Company). Latar belakang kasus ini adalah perbedaan pendapat/visi antara manager yang menjalankan perusahaan dan shareholder. Tujuan dari study kasus ini adalah untuk mengidentifikasi tekanan yang dihadapi perusahaan dan shareholdernya, yang diikiuti dengan perubahan strategik yang signifikan di perusahaan Hershey Food.Kasus dimulai dari keinginan CEO HTC untuk menjual seluruh sahamnya di Hershey Food ke pihak lain yang kemudian memicu kegemparan dan protest dari anggota komunitas, aktivis lokal, politisi local, kantor pemerindah daerah dan serikat buruh.Gambaran umum perusahaan Hershey Trust Company[GAMBAR 1]Sekilas tentang Hershey Food :Terletak di kota Hershey, Pennsylvania dengan populasi sekitar 13.000. Hershey Food bergerak di bidang : Coklat dan toko penjualan, Restoran , produk makanan lainnya.Menguasai 43% pasar coklat domestic. Penjualan di tahun 2001 adalah $ 4.6 juta.Pendiri Hershey :Milton S. Hershey lahir tahun 1857, membuka pertama kali pabrik di Derry Church pada tahun 1905. Milton S. Hershey mempunyai dua visi yaitu : menjadi yang terbesar dalam produksi massal coklat dan menciptakan masyarakat utopia.CEO Richard Lenny :Menjadi CEO pada tahun 2001, CEO pertama yang berasal dari luar perusahaan.Sebelumnya menjabat di Kraft Foods, sebagai VP. Tiga bulan pertama dia menjabat dia melakukan : penutupan pabrik, memecat sebagian karyawan, mengoutsource produksi cocoa. Visi Lenny berbeda dengan pendirinya, Lenny bervisi bahwa dia disana utk meningkatkan kesejahteraan shareholder. Tetapi mendapat reaksi keras dari stakeholder.Sekilas tentang Hershey Trust Company :Berdiri tahun 1905. CEO saat itu adalah Robert Vowler. CEO dikontrol oleh 17 orang dewan Direksi, dan 7 orang direksi tinggal di Pennsylvania.Saham di sekolah Hershey adalah $5.4 juta. Besarnya saham di Hershey food adalah 58%. Dan memiliki 77% kekuatan voting di Hershey Food.Sekolah Hershey :Menyediakan sekolah, fasilitas kesehatan, ruangan dan kamar untuk anak-anak yang tidak mampu. Memiliki 1200 murid, 10.000acre kampus, Anggaran tahunan sebesar $ 76.9 Juta.Event utama dalam kasus ini :-Desember 2001, rapat antara HTC dan Komunitas. Setahun sebelumnya kantor pensilvania menerima komplain dari alumni sekolah, ketidakbecusan dlm mengelola sekolah. Secara hukum meskipun asset tersebut adalah untuk amal, namun harus tetap dikelola secara profesional.-Selama meeting, Deputy attorney Mark Pacella memulai meeting dengan HTC. Dalam meeting itu dia mengungkapkan HTC perlu berubah. Pada meeting 4 dessember 2001, dia merekomendasikan bahwa HTC mendirversifikasikan holdingnya sehingga bisa lebih fokus ke yayasan.-Maret 2002, HTC mengadakan voting dan hasilnya 15 banding 2 untuk setuju untuk mendiversifikasi portofolionya dengan menjual Hershey Food.-Awal musim semi 2002, Lenny menolak untuk menjual...

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