Hewlett Packard Essay

3183 words - 13 pages

Business Marketing Overview Introduction The marketing strategies and environment of the organization that is being discussed in this report is Hewlett Packard (HP) with respect to its printing-related products. This organization has over 25 years experience of providing scalable technologies for high availability, data replication, disaster recovery and continuity and reducing IT complexity by their adaptive infrastructure. Their expert consulting services combine proven methodologies and industry best practices with 65,000 HP Services personnel located throughout the world. Marketing Strategy The major marketing strategies for any organization to continually grow their business are: Increase the number of customers Increase the average transaction amount Increase the frequency of repurchase So in order to get the people from all over the world, attracted towards HP Increase the Number of Customers In the beginning, when HP introduced printers, gave its organization 3 names: HP Server Company HP Printer Company HP PC Company Although HP Printer company is very well known throughout the world, even then they are working on the strategy to represent one HP to the customers, so to be able to deal with the customers in the way that they want to be dealt, while representing all of the relationship that they have with their customers. So, that's a key element of what they're working to accomplish in the strategy. Secondly, they recognize that the customers have a complete relationship with them and it is the complete life cycle of doing business with the customer that they want to be able to represent and be excellent at because their motto is that they are only as good as the weakest link in the cycle of doing business. So they want every aspect of their services to be very strong and that’s really where the strategy is headed. Increase the Average Transaction Amount In such strategy the owners and managers spend most of their time operating their business and searching for new customers and the repeat customers are usually taken for granted and left to conduct entire transactions without ever being asked if they would like to buy more product or service. HP usually doesn’t work on this strategy, but as far as the increment of transactions is concerned, they get much of the profit by selling their expensive cartridges. Increase the frequency of repurchase A customer’s repeat business is earned by the business that gives the customer what they want, but without having basic marketing strategies or processes for consistently offering customers more of what they want, repeat business is earned less frequently. For that purpose, HP frequently communicates with all of its past and present customers via news and offers through emails, which is an excellent step towards the growth of their business. In the area of culture and behavior, HP is very focused on making sure that...

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