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Hiding Behind Foundation Essay

895 words - 4 pages

Hiding with Foundation
What’s behind every product that’s being advertised? What is the purpose of all this advertisement? Is it a good or a bad thing? The Neutrogena commercial Healthy skin liquid make up demonstrates how women can have a perfect skin by purchasing the Neutrogena foundation. The commercial uses a woman that has nice skin with no pimples or pores; it also shows different color shades of foundation and uses phrases such as “Imagine a makeup that can make your skin grow more beautiful every time you wear it”. This commercial can connect to the readings “Making the Emotional Connection” and “Exploitation as cool” because both readings uses strategies that the commercial is using to advertise its product. Even though the Neutrogena commercial uses beautiful woman with a perfect face, smooth skin, and quotes to advertise their products women intend to buy their products because they want to look as beautiful as the woman who is advertising the product and feel more secure about themselves however, not all products work the same with every women.
In the reading “Making the Emotional Connection” from Brandweek, it talks about Emotional branding how marketplace uses emotional aspects on products and how the brand comes to life for people and forges a deeper, lasting connection. The way people feel towards the product leads them in buying it. This reading connects to the Neutrogena commercial because people who advertise these commercials know that many women wishes to have a perfect skin with no pimples, marks in their face, and wrinkles. In the commercial Neutrogena Healthy Skin Liquid Makeup, they use a woman that has perfect skin with no pimples or marks in her face. They use the phrase “Skin can grow more beautiful every time you wear it” persuading girls to buy this foundation because it will make their skin more beautiful than what it is. The commercial also uses some sort of statistics when it says “98% of women saw improvement in their skin” by giving facts women can trust this product more because its more than half of women seeing results in their skin. Every woman wants acne free and wish to have a perfect face, therefore why not try this new product? If it gives them results then every women will be satisfy.
The term emotional branding its being use in the Neutrogena commercial because women who watches the commercial gets that feeling that it is a “have” to buy the product. Just because women see a pretty face on television they right away think the product that’s being advertised will work on them as well. Not all products work, people are different and have...

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