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High Commitment Organizations Essay

911 words - 4 pages

Enterprise Rent a Car and The Cheesecake Factory both rely on customer service to build and maintain their reputation. Their employees must know the product, have customer focus, and be a willing player in the company vision. Although these companies are from different industries, they have common human resource philosophies. The human resource department is much more than a function based entity, it is a strategic partner.Enterprise Rent-A- Car uses its recruiting department as its strategic partner in obtaining and retaining talented people to work as managers. The recruiters report directly to the Vice President of their region so that they can work together to overcome the obstacles to fueling the companies growth. They realized that to fuel their planned growth, they needed to find and train qualified workers and their target audience was the recent college graduates. Enterprise is the largest employers of recent college graduates, many with little or no work experience. The jobs are not high paying jobs, starting pay of $20,000 to $30,000 but the experience that the new graduate obtains by working in this capacity is immeasurable. During a recent MTV interview, Debbie Brill, a recruiter for Enterprise dubbed the job as "an MBA without the IOU". 1 Graduates will become managers of their own small business. They will be responsible for budgeting, customer service, product, and innovative ideas to help sell the product. The idea of picking up the customer rather than the customer coming to Enterprise was an idea of local manager in Florida. It worked out and was used across the company.Enterprise used the human resource department, particularly the recruiting department to develop "My Personal Enterprise", an employment brand. "In our employment brand, we needed to counter the perception of what our competitors generally are: rental-car companies, where you stand behind a counter, wear a uniform and rent cars," says Marie Artim, Assistant VP of Recruiting. "We wanted to show that Enterprise is really a career opportunity." One of their selling points is that the company has a long tradition of promoting from within. Artim started out as a manager trainee and worked her way up through the company ranks.Along with the recruiters, the company relies on employee referrals to feed growth as well. Employee referrals are a win-win situation. They are less costly than outside recruiting, and the new employee has a mentor within the company from day one.By collaborating with Human Resources, Enterprise has been able to maintain its growth. In about 5 years, they have doubled their size to a company of $6.9 billion in revenues, have surpassed their competitors Avis and Hertz, and are now considered the largest rental care agency.The Cheesecake Factory is also a rapidly growing company with a growth...

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