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History Of Alkaloid Ad Skopje Company

890 words - 4 pages

TABLE OF CONTENTS

History of the Company…………………………………………………………………1
Executive Summary………………………………………………………………….……2
Production Capacities/Services………………………………………..……………3
Performance Lines…………………………………………………………………………4
SWOT Analysis………………………………………………………………………………5
Marketing Strategies…………………………………………………………………….6
Marketing Mix……………………………………………………………………………...7
Marketing and Sales........................................................................8
Market Segmentation …………………………………………………………………..9
Market and Profit Performance…………………………....…………………….10

HISTORY OF THE COMPANY

The very first manufacturing plant that Alkaloid grew from was of the ownership of the family Ognjanovich. At the very beginning, there were only 2 manufacturing plants, worked on by a total of 15 employees (of whom only one had a University Degree) to produce 350 kg of pharmaceutical raw materials. The factory extracted an industrial branch not only locally but in the entire region. The main production was in making opium alkaloids (morphine base extraction).

The main reason for the opening of this factory was because of the quality of the Macedonian opium poppy heads, locally known as “black gold”. Back in June 1945, by the decision of the government-at the time known as the Federation of Peoples Republic of Yugoslavia and of Peoples Republic of Macedonia, the factory became nationalized. Alkaloid continued to grow, making it one of the first successful industries in the Republic of Macedonia.

Due to specificity of its production, among the first years after World War II, the factory was of great significance and went under the direct jurisdiction of the Main Directorate for Medical Production in Belgrade.

On October 31st 1946, Alkaloid registered as a state owned factory for producing alkaloids. The factory’s title remained until 1950, when it shifted from federal level to the General Directorate for the Chemical Industry in Macedonia. At this time, significant steps were taken to expand manufacturing, increase production, modernize technology and improve the level of qualification of the employees.

EXECUTIVE SUMMARY

Alkaloid AD Skopje is a pharmaceutical company established with headquarters in Skopje, Macedonia and production facilities located in Skopje and Belgrade. Currently, Alkaloid is a company with around 1,400 employees.
The registered address of the Company is: Aleksandar Makedonski 12 1000 Skopje, Republic of Macedonia.
Alkaloid AD Skopje produces and sells a wide range of pharmaceutical, chemical and cosmetic products, as well as goods from herbal origin. Their flagship product is Caffetin. Alkaloid’s Cosmetics Unit designs and produces skincare products, children’s skincare, soaps, hair care products, dental care products, men and women perfume collection, and household cleaners.
The Profit Centre- Chemistry, Cosmetics and Botanicals Units, with a rich product line for public consumption, is one of the most significant parts of Alkaloid...

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