History And Background Of Google Inc Business Essay
Google Inc. began in 1996 as the brainchild of two bright computer science grad students, Sergey Brin and Larry Page. They met back in 1995 at Stanford University where they were doing their PhDs and they came out with creative ways of finding and organizing large datasets (Hoover's Inc, 2010). After that, they developed a technology called PageRank which enables them to analyze a particular website's relevancy. It occurred to them that a search engine that is based on the PageRank algorithm would be much more effective at obtaining better and accurate results than existing search engines. Thus, that idea became a basis for their soon-to-be famous search engine that was launched on September 15, 1997. Google Inc. was formally incorporated on September 4, 1998 at a friend's garage in Menlo Park, California. Google got its name from "googol", the mathematical equivalent of the number one followed by a hundred zeros, which was a misspelling of that mathematical term ("Google," 2005). This reflects on the founders' original mission to 'organize the world's information and make it universally accessible and useful' (Google.com, 2010). The core competency of their business, the Google search engine has become so successful that it attracted a loyal following among a growing number of Internet users, who liked its simple design and useful results. In 2000, Google began selling text-based advertisements associated with search keywords in order to maintain an uncluttered page design so that speed is maximized when loading a page. Their innovative advertising system, comprised of its AdWords and AdSense products, is so successful that 99% of their revenue is derived from it ("Google," 2005). However, the technological industry demands constant innovation and Google's strong focus on continuous improvement is reflected in the company's ever expanding line of innovative services and products which includes webmail (Gmail), blogging (Blogger), and interactive maps (Google Maps). Google's strong organizational culture that includes values such as creativity, simplicity and innovation plays a huge role in their tremendous success and gives them a huge competitive advantage over their rivals in the search engine market.
Content The Google Culture
Google is well known for their organizational culture's distinctiveness and uniqueness compared to their immediate competitors. On the Google corporate website, they have listed down 10 core principles that guides the actions of the entire organization. These are the values and assumptions shared within the organization. These values are also termed as 'espoused values', where it is not necessarily what the organization actually values even though the top executives of the company embraces them. Here are some of a few of their core principles which will provide a look into Google's...