3. Analysis of the chapters
In the chapter of Duffless, we notice that Homer Simpson has an obsession with beer as since the first of the morning, he is thinking about Duff beer factory and he forgets his duties (he decides not to go to work). His posture is too liberal although he knows the severe consequences of alcoholism. Notwithstanding his liberal position clashes with Marge´s moderate attitude to alcohol. She is more conservative as she defends that the duties come first and then the pastimes.
In the factory, one employer informs the visitors that some beer has been adulterated. In these cases, when there is news about a contaminated product, severe measures are taken. ...view middle of the document...
His wife Marge Simpsons maintains her conservative attitude towards alcohol as she does not often drink it in the T.V. series. Her position clashes with Homer´s liberal one and finally she defeats him. Homer promises not to drink alcohol in a month´s time and Homer tries to adopt a conservative posture.
In these thirty days, Homer has to avoid the temptation of beer in some moments of the chapter. If Homer behaves in a more sober way, he would be more radical and he would feel a resilient rejection to alcohol. Nonetheless, his conservative posture is rather disguised as he feels tempted when he sees Duff adverts.
The creators of this chapter exaggerate this disguise in some scenes, for example, when Homer throws all the cans of beer through the sink. While he is throwing the liquid, some memoirs of his youth appear. We can compare these moments when he was very progressive about alcohol and his fake conservative one. His progressive attitude also coincides with the 1970´s while the Democrat Jimmy Carter was the president of the USA and when alcohol laws were not too restricted. For instance, young people could buy alcohol showing a non-authentic ID card and the shop assistant of this scene is not conservative at all, he allows young Homer to buy these products. Furthermore the conservative ideology of alcohol also appears when Homer is lying on the sofa after having drunk some cans of Duff and ridicules the negative effects of drinking beer being underage.
Another conservative situation is Homer watching Duff adverts. Although the chapter tends to adopt a conservative posture, the adverts which appear follow a liberal position. Normally these types of adverts are more liberal in order to appeal an audience “selling images of success, sexuality, fun, and love” (Escobar-Chaves and Anderson, 2008, p.159). In this case, handsome and young men and slim ladies appear on stage. These TV commercials incite the audience and moreover they do not tell us the degrees of the beer and the warning of the moderate consumption.
Another liberal Duff advert is one seen in minute 18.50 (“The Simpsons” Duffless 1993) when a woman in lingerie sponsors the alcoholic drink. This moment is also a clash between the abstinence and the temptation of alcohol. The creators of this chapter try to satirise this struggle instead of putting some adverts related to the risks of alcohol and the spectators see the risks in an easy way. This moment can be also considered a confrontation between the promise and the temptation and the spectators can watch if Homer makes this promise and becomes moderate or if he surrenders and drinks again.
Finally, the end is the climax of the chapter. The month is over and Homer makes his promise. Nevertheless, this effort may be in vain as he needs to put off that conservative disguise and come back to the previous situation. When he arrives at Moe´s bar, he sees that the clients suffer the negative consequences of alcohol like depression or...