Don De Lillo's White Noise Novel And Malcolm Gladwell's Big And Bad Article

1157 words - 5 pages

Don DeLillo’s novel, White Noise revolves around the life of Jack, a Hitler Studies scholar at College-on-the-Hill. The characters within the novel all want to involve themselves with the events in an industrial American society. Jack and his fourth spouse, Babette are characterized by their love, fear of loss of life, and four seemingly civilized children. The family seeks to live in a society where the consumerism culture is highly influenced by media and companies. The characters’ consumerism culture becomes influenced by the dangers of the industrial chemical cloud that hangs over their lives. This essay explores the importance of honesty in the wake of a consumerism culture that is highly influenced by the media and companies as evident in White Noise by DeLillo and “Big and Bad” by Malcolm Gladwell.
In Gladwell’s “Big and Bad” article, he discusses company and media influences on consumers’ choices of safe cars (Gladwell 440). Gladwell depicts the two key organizations as being dishonest in their unfair influences on consumers’ choice to buying big cars; however, this turns out to be passively safe as opposed to being actively safe. The author provides facts about the 33 brands of Sports Utility Vehicles (SUVs) and minivans, with the less preferred, midsize cars such as the Toyota Camry, Honda Accord and Volkswagen Jetta taking the lead on safety. Gladwell argues company information and media influences have turned very safe cars into unsafe ones because drivers tend to be passive rather than active when driving (Gladwell 440). The story closely resembles White Noise in the sense that in both cases, the consumerism culture subject to media and company influences, rather than the objectivity of the customers.
Jack’s life represents the high influences of the consumerism culture by his university, A quick look at Jack’s life shows an individual who is successful in his scholarly career. However, Jack rides on the tide of positive consumer perceptions of the university (DeLillo 21). Upon a closer inspection into Jack’s life would reveal his patchy career and ideology, but due to media influences. Jack is shown as one who is highly established in his field of work. Unfair influences of the consumerism culture are to blame for the Jack’s outfits and his professional title.
In addition, the fact that only highly valued tourist destinations do record significant tourist visits could have persuaded Murray to look closer into the value of the site, perhaps due to media influences on his ideology. Murray’s skewed analysis of the important tourist attraction as a seemingly worthless facility deserves more thought in order to uncover the actual reasons behind the highly toured places. In general, worthless tourist destinations play host to just a handful of visitors who upon noticing the worthlessness would not want to return to the site. By contrast, the landmark might have attracted significant public investment for a reason. Murray’s perception...

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