Child-friendly establishments are becoming more sort after on the sunshine coast as the population of families’ increases. According to the research conducted on average 83.3% of hospitality establishments may have well up to 10 or more families visiting their business within one day. The local industry strives to accommodate for children as the sunshine coast area is a popular family holiday destination. Therefore hospitality establishments are changing their target audience from couples with no children to families. With the rise in number of families eating out, are these establishments really catering to the needs of the children or are they still pursing child free customers?
Parents with children and babies have very different needs to that of an adult; this makes children a special need clientele. Some of their special needs include; modified seating, short attention spans, very energetic, basic uncomplicated foods, ...view middle of the document...
When a parent is deciding where they are going to eat out they look for a place that can cater to all those needs. Six food establishments took part in a survey which asked how they catered to children according to that research conducted 100% of all business surveyed had a kids menu available and space between tables for a pram, 83.3% had suitable access to toilets and highchairs, __% said that they were breastfeeding friendly 66.6% had nutritional meals and family specials or kids meal deals available, 50% had activities packs that could be done from the table. The local hospitality businesses as a whole have changed or are promptly changing to accommodate for these needs.
However there is room for improvement as 66.6% did not have play area 83.3% didn’t have change tables and 0% had modified toilets specialized pram parking or a parenting room for breastfeeding. This can become a major problem for example children often find it difficult to seat down for long periods of time and control themselves without throwing a fit or running around the establishment. This then causes disruptions among the other customers and can cause them to have a bad impression on both the family and the business. When a family goes out they do not want to feel as though people are looking down on them and their children, so when their children are running amuck and people are looking down on them they feel uncomfortable, meaning they will not want to come back. This mean that the establishment not only has likely lost the repeat business of the family but also other customers there where in the establishment at the time
Through the data collected it is clear that the Sunshine’s Coast hospitality industry is changing to cater to their new target audience; families with children. Captivating and catering for this audience can be done by adding play areas, change tables, modified toilets and specialized pram parking and advertising that they are breastfeeding friendly. There is no doubt that the sunshine coast hospitality industry has seized the opportunity to broaden the clientele base and cater to this new target audience