Hospitality Marketing Essay

1940 words - 8 pages

Assignment:
Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and non-hospitality industries. After explaining these differences, bring the paper to a conclusion by suggesting some implications these differences may have for managers in this hospitality industry.
-----------------------------
Marketing strategies generally fall under four controllable categories. These four categories are often called the 4 P's and they represent the product, price, place and promotion aspects of marketing. Another term often used for the 4 P's is called marketing mix. Marketing mix is a term that became popularized in the 1940's by Neil H. Borden. Borden began using this term in his writings and teachings after the scholar James Culliton referred to the marketing manager as the "mixer of ingredients" in one of his works.1 Marketing mix is a general term that can apply to many marketing industries; because it does not restrict the marketer to the 4 P's of marketing; since each industry has their own "mix of ingredients" that often falls out of the scope of the 4 P's of marketing. This holds true for the hospitality industry, the hospitality industry in fact has 8 P's of marketing. 2 This is one of the major reasons why higher education facilities require hospitality management students to take both a general business marketing course and a hospitality marketing course.

The 4 P's of marketing were developed and outlined in the classic text Basic Marketing, written by E. Jerome McCarthy. McCarthy grouped the 4 P's and called them the 4 basic principles of marketing. 3 The 4 P's are considered the aspects of marketing that the marketing manager can control. The 4 P's are to be used as focus points when developing a marketing plan. They are used to assess and target the customer in the specific target market of the product or service. The 4 P's outlines by Jerome are part of the 8 P's associated with marketing in the hospitality industry as well. The 4 P's are outlined as follows: product, place, promotion, price.

A product is a tangible physical product that can be sold to a consumer, a service can also be considered a product. Some examples of product marketing decisions would be: brand name, functionality, warranty etc. In a traditional marketing setting, marketers would focus on a particular product such as a clock radio, and they would figure out a brand name that...

Find Another Essay On Hospitality Marketing

Hospitality Essay

2638 words - 11 pages ILP 327 INTERNATIONAL TOURISM AND HOSPITALITY INDUSTRY BY: TEE SHEE LENG Page 1 of 20 MODULE ASSIGNMENT COVERSHEET MODULE CODE ILP 327 PART 1 Student Name: TEE SHEE LENG Student Number: S1215884 Module Tutor: MR ALEX CHANG Module Title / Assignment Number: ILP 327 INTERNATIONAL TOURISM AND HOSPITALITY MARKETING Date Due / Submission Date: 1OTH MARCH 2014 Extension Date (including authorising signature): The submission of this assignment is a

The Influence of a Hotel Quality of Service and Image and its Effect on Tourism Customer Loyalty

1636 words - 7 pages -118. .Hu, H., Kandampully, J., & Juwaheer, T. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction and image: An empirical study. The Service Industries Journal, 29(2), 111–125. Kandampully, J., & Suhartanto, D. (2003). The Role of Customer Satisfaction and Image in Gaining Customer Loyalty in the Hotel Industry. Journal of Hospitality & Leisure Marketing Journal, 10(2), 3-23. Lovelock, C., & Wright

Hospitality Industry

5013 words - 20 pages problematic situations in that role. Advanced Marketing Beaver Den's advanced strategies of marketing; examine the strategic considerations in marketing within an internationally competitive environment. It provides an in-depth view of the various aspects of hospitality marketing. It will highlight the scope, significance, and nature of hospitality marketing. It discovers an activity pervading all hospitality decisions and actions, a way of

With reference to relevant literature, discuss the notion that a career in the international hospitality and tourism industry is not a good idea.

2738 words - 11 pages With reference to relevant literature, discuss the notion that a career in the international hospitality and tourism industry is not a good idea.The hospitality and tourism industry is one of the largest employers in the United Kingdom and many other developed and less developed countries. Tourism is one of the fastest growing sectors within the global economy with a growing presence in virtually every country. The World Tourism Organization

social media and marketing

613 words - 2 pages MARKETING TOOL"ReferencesKirti\cs, A. and Karahan, F. (2011). To be or not to be in Social Media arena as the most cost-efficient marketing strategy after the global recession. Procedia-Social and Behavioral Sciences, 24, pp.260-261.Nadaraja, R. and Yazdanifard, R. (n.d.). SOCIAL MEDIA MARKETING: ADVANTAGES AND DISADVANTAGES.Seth, G. (2004) Analyzing the Effects of Social Media on the Hospitality Industry.

The Competitiveness of the Hospitality Industry in the Context of Globalization

3896 words - 16 pages The age of globalization has brought about changes in most industries and activities around the world. We are now living in a borderless world where the impact of physical borders has been reduced and where interactions among different nations have become more open and less restrictive. It is a fact that the hospitality industry has not been spared by the impact of globalization either. In fact, for the most part, the hospitality industry

beverly hilton maketing analyse

878 words - 4 pages post online. While this undoubtedly qualifies as superior service, service which many hospitality businesses fail to render, it does have its pros and cons ».Linklater, J. (May 6,2014), General format.Retrieved from http://blog.sweetiq.com/2014/05/how-does-the-beverly-hilton-use-tripadvisor-to-communicate-with-its-customers/In marketing, if the customers does not make the effort to buy the product of the company for any reason, company

"With reference to relevant literature, analyse the impact of managing diversity effectively and upholding individual employee rights in International hospitality and tourism organisations."

2209 words - 9 pages Cox (1992 pg. 34) describe diversity as 'better decision making, greater creativity, and innovation and more successful marketing to different types of customers'. As hospitality sector serves to a wide population of customers from different countries, the organisation should practice diversity management and maintain diversified employees which would help the organisation as a marketing tool and generate greater sales by the cultural influence of

Business Analysis of Africa Israel Investments

912 words - 4 pages Business Analysis of Africa Israel Investments We propose to present a five star hotel and hospitality leisure business in my country Kenya, which is the best tourist attraction country in Africa and one of the best in the world with many visitors trooping in and out of the country through out the year. After thorough investigations and survey on different aspects of businesses we decided to introduce this line of business which will include a

E-marketing in Tourism Industry

2275 words - 9 pages Contemporary Hospitality Management Volume 15 Number 7 pp. 370-378 Copyright © MCB UP LtdJung, T and Butler R (2000) Perceptions of marketing managers of the effectiveness of the internet in tourism and hospitality. Information Technology and tourism, Cognizant Comm Corp. Vol. 3 pp. 167-176.Law, R., Leung, K and Wong, R (2004) The impact of the Internet on travel agencies, International Journal of Contemporary Hospitality Management. Emerald Group

Journal of Hospitality and Tourism Management

4425 words - 18 pages , School of Hospitality, Tourism and Marketing, Faculty of Business and Law, Victoria University, PO Box 14428, Melbourne, Vic 8001, Australia. Email: Paul.Whitelaw@vu.edu.au Paul Whitelaw and Romana Morda Victoria University, Australia

Similar Essays

Hospitality Assessment Essay

744 words - 3 pages nationally and internationally recognised training in all aspects of Hospitality Management, Food and Beverage, Cookery and Front Office and Accommodation through the delivery of short courses and Certificates right through to Diploma Level qualifications.There are also positions available to work at HTA in- Administration- Management- Marketing- Business Development- Human Resources and Recruitment

Careers To Pursue With A Hospitality Management Degree

1615 words - 6 pages more in warm weather and 61% travel for rest and relaxation. Social media and mobile devices are also a rocketing trend in the industry as throughout the past few years becoming a new marketing James 3 tool for businesses. It allows people to make updates from their phone while tagging friends or checking in. Michigan State University, School of Hospitality Business, is the oldest schools in the field and provides the top hospitality programs

Hospitality Information System In Iran Essay

2490 words - 10 pages needs through the right information ,in the right place and at the right time (Gordon, 2004) . On the other hand ,the strategic use of technology in marketing and selling products is one of the most important factors within the hospitality industry ( Olsen, & Connoly 2000). Numerous of hotels use different methods to achieve their organizational goals and attract as well as possible customers from around the world to their organizations ; but

Dubai As A Tourist Destination Essay

3575 words - 14 pages attitude and increase competency of the student. The hospitality industry as a social and very interactive industry needs a lot of careful and personalized marketing for success. Founding of the strategies and tools for marketing a service can be done through introduction of Islamic principles which are culturally and socially acceptable to the Emiratis. Practicing principles such as generosity and honorability would transform a hospitality service