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Hotel Planning & Development Essay

7810 words - 31 pages

Table of Content
1. Project Introduction (Executive Summary) ............................................... 1
2. Site and Location Evaluation ...................................................................... 2
2.1 Description of the Land ......................................................................................................... 2
2.2 Accessibility and Visibility ..................................................................................................... 2
2.3 Surroundings ......................................................................................................................... 4
2.4 Utilities .................................................................................................................................. 4
2.5 Local Utility Companies ........................................................................................................ 4
2.6 Site Suitability ....................................................................................................................... 4
3. Area and Neighborhood Analyses ............................................................... 5
3.1 Market Area Analysis ............................................................................................................ 5
3.1.1 Boundary Definition ................................................................................................. 5
3.1.2 Economic and Demographic Data ............................................................................ 5
3.2 Neighborhood Analysis ......................................................................................................... 8
3.2.1 Character of Surrounding Area ................................................................................ 8
3.2.2 Development of Neighborhood ............................................................................... 8
3.2.3 Commercial Neighborhood ...................................................................................... 9
4. Hotel Market Analysis - Competition, Supply and Demand ................. 10
4.1 Competition Analysis .......................................................................................................... 10
4.2 Supply Analysis.................................................................................................................... 12
4.2.1 Supply within the Competitive Set ......................................................................... 12
4.2.2 Possible Future Supply ........................................................................................... 12
4.3 Demand Analysis ................................................................................................................. 13
4.3.1 Estimated Occupancy of Competitive Hotels ......................................................... 13
4.3.2 Competitors' Market Mix ....................................................................................... 13
4.3.3 Estimated...

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