This website uses cookies to ensure you have the best experience. Learn more

How Bp's Press Releasees After The Deep Water Horizon Explosioin Helped Regain Public Favor

3225 words - 13 pages

On April 20, 2010, the Deepwater Horizon oilrig exploded in the Gulf of Mexico. Operated by Transocean under contract for British Petroleum for the Macondo Prospect, the explosion claimed eleven lives. The subsequent sinking of the drilling rig resulted in the discharge of over 210 million gallons of crude oil into the Gulf, causing extreme environmental damage to the marine ecological system, as well as affecting millions of wildlife habitats along the coast. Additionally, fishing and tourism industries were affected, and human health problems were reported. The incident subsequently became known as the largest marine oil spill since the Exxon Valdez oil spill in Alaska in 1989.

Media and Public Perception in the Wake of the Spill
While media outlets initially picked up on the direct casualties of the explosion, attention quickly turned to the insurmountable environmental, economic and health consequences caused by the oil spill. Although Transocean owned the oilrig, it was contracted to British Petroleum, which quickly came under fire due to its history of bypassing safety measures and violating environmental laws. British Petroleum’s reputation took a huge hit, and it’s stock fell by 52% in 50 days. A month after the incident, British Petroleum marked a US$60 billion loss in value.

The story dominated traditional news media such as newspapers and television for months, with most news outlets covering the story from an economic standpoint, focusing on the overall estimated cost of the oil spill for the company as well as restoration costs. Additionally, news outlets picked up on other indirect consequences of the oil spill, such as the environmental and health effects on the Gulf inhabitants. Finally, news outlets placed the blame on British Petroleum, citing previous safety and environmental violations. As a result of the media framing and perspective, overall public perception was overwhelmingly negative. In a poll conducted by the Washington Post-ABC News in June 2010, an overwhelmingly large number of Americans surveyed (81%) viewed British Petroleum and the handling of the event negatively. Additionally, 75% of those polled considered the spill a major environmental disaster.

Relevance
The Deepwater Horizon oil spill posed a severe reputational crisis for British Petroleum. In the immediate months following the incident, British Petroleum launched an intensive series of public relations efforts to restore their international image and reputation.

These public relations and crisis management efforts seem to have paid off. A global public opinion poll by GlobeScan’s Radar in 2012 found that British Petroleum emerged as one of the top five firms considered to be environmentally responsible. Analysts suggested that British Petroleum’s crisis response and management in the wake of the Deepwater Horizon spill could have allowed the company to restore its image and recover public favour just 2 years after the incident.

...

Find Another Essay On How BP's Press Releasees After the Deep Water Horizon Explosioin Helped Regain Public Favor

How The Cold War Helped America

1998 words - 8 pages the Supreme Court case Brown vs. Board of Education which undid the infamous “separate but equal” doctrine established by an 1896 case known as Plessy vs. Fergusson. President Johnson (1963-1969) not only disliked injustice, he understood the possibility of America’s perceived hypocrisy. President Johnson also helped pass the Civil Rights Act of 196 which banned discrimination in public and many private accommodations. Even though these were

How The Cold War Helped America

1563 words - 7 pages States especially in the nuclear arms race in order to improve the technologies that helped further evolve the power and influence that could be used with United States technology. Over time, these technologies could be shifted more into our daily lives into electronic chips that can be used in devices such as phones and radio. This time period also encouraged people throughout the United States to spend money in the United States in order for

Freedom of the press, globalization, public diplomacy and current events

2047 words - 8 pages conditions and social values. These concepts include Authoritarian, Western, Communist, Revolutionary and Developmental.The Authoritarian concept holds that the government is always allowed to control the press. Any news reported on the government should make the government look good to the public. News that does have negative reports on the government will result in censorship, shutting down publications or jailing journalists. A key example of the

How Photography Helped Change People's Opinions of The Civil War

1131 words - 5 pages to keep pictures of their loved ones close to them and also for their families to keep a picture of them in memory of their service to the country. Most civil war photography depicts dead soldiers on the battlefields with picture lockets (picture 3) in their hands which has photographs of their loved ones. Furthermore, these photos also made people criticize mass murders and the cause of fighting the war and they also helped increase unity

How the Civil War Helped to Abolish Slavery

1440 words - 6 pages thing but had different beliefs on how to get it. Another famous fighter was Ida B, Wells, African American women. After a mob attack she wrote an article about the practice of lynching in the south. Local white people drove her out of town because of it. But she started a lifelong crusade and lynching. She wrote three pamphlets aimed at the country to show them terrors of lynching. She the toured around U=Europe and helped create women's club

How the European Alliance Helped Cause World War 1

1815 words - 7 pages How the European Alliance Helped Cause World War 1Historians have spent many years analyzing the origins of World War 1. Many factors are considered by historians when asked this question; nationalism, imperialism, militarism, etc. However all of these factors are influenced and tied together by the alliance system in place at the time tensions in the Balkans erupted. In this time period the Ottoman Empire had lost much of its control and power

How Jackie Robinson Helped End Segregation in the MLB

1180 words - 5 pages going to graduate, he had to leave the university because he could not afford it anymore. After he left UCLA, he moved to Honolulu, Hawaii. While in Hawaii Jackie played football for the semi-professional Honolulu Bears. He didn’t play a full season with them because he became a second lieutenant in World War II (Biography). He never actually had to fight though. While Jackie was stationed in Fort Hood, Texas at boot camp he was put in jail for

Exploring the Political, Social, and Economic Factors that Helped Communists to Rule in East-Central Europe After 1944

920 words - 4 pages war that helped the communists to take power in East-Central Europe after 1944. Stalin and the communist parties took advantage of political, economic, and social factors to spread their influence across. Stalin believed that he must impose his own social system in each territory he would occupy, and this required a full-scale Soviet military presence throughout East-Central Europe. He did not succeed in his objective overnight, but set out to

The Role of Water Quality in Public Health

781 words - 4 pages As discussed in course lectures this semester, water quality plays a vital role in overall public health as well as environmental health. Protecting against waterborne disease is crucial for sustaining populations and ecosystems. Waterborne diseases are caused by pathogenic microorganisms that most commonly are transmitted in contaminated fresh water. According to the CDC, 780 million people do not have access to safe water, and an estimated

How the Events of World War Two Helped in the Creation of the State of Israel

1118 words - 5 pages 1939 was at 9,739,200, in 1947, this number became 3,920,100. It was these facts that the world finally learnt the horror and extent to Hitler’s “Final Solution”. This became an argument for the Zionist movement and helped strengthen their points for Jewish statehood. Because of the six million Jews that had perished, the movement “had justice on their side in the struggle for Palestine; on the other, it converted international public

How the Navajo Code Talkers helped the Allies in the Pacific theater during World War II

2442 words - 10 pages the battle without the code ever being decoded by the enemy. After a month of fighting, the Allied forces became victorious on Iwo Jima. The bravery of the code talkers and their sacrifices helped the Marines achieve success. The Navajos knew what danger they were in, and one said, "The Marine orders were to shoot us if we were captured. That was war. We were obligated" (Grant). They forgot the past, when the US government brutally tried to

Similar Essays

The Deep Water Horizon Oil Disaster

1178 words - 5 pages transporting the young seedlings. The following 4 days where spent planting these young plants on the mosquito laden island. After a lot of work we where finally we were done! Months past and it was now April 2010 when the Deep Water Horizon oil disaster happened. The oil spill wrecked havoc on that small island. The plants where just starting to flourish and now they where hit with massive amounts of crude oil and dispersants. You can image my

Psychological Health Effects Of Deep Water Horizon Oil Spill

2828 words - 12 pages resources loss has been associated specifically with long term psychological and mental health symptoms” (Sabucedo et al.2009), and existing data suggest that after disasters, mental health problems becomes prevalent after acute phase of the disaster (Van Den Berg et al. 2005). Grattan et al. (2011) examined the psychological impact of deep water horizon oil spill on some Florida and Alabama communities. Perceived psychological risk on fishing

How The Marshall Plan Helped Ireland After Ww2

1463 words - 6 pages "I need not tell you gentlemen that the world situation is very serious. That must be apparent to all intelligent people. I think one difficulty is that the problem is one of such enormous complexity that the very mass of facts presented to the public by press and radio make it exceedingly difficult for the man in the street to reach a clear appraisement of the situation. Furthermore, the people of this country are distant from the troubled

Expanding The Horizon         Winning Award After Award, Destiny’s Child Is

667 words - 3 pages Expanding The Horizon Winning award after award, Destiny's Child is now on top of the world. Beyonce Knowles, Kelly Rowland, and Michelle Williams have decided to try something new.They are planning on splitting up for awhile, and going solo. Beyonce is also getting into acting, she co-stars in the new Austin Powers movie, Gold Member with Mike Myers.Michelle maybe the new member, but this lady has a voice and presence about her. She is