How Creativity can be Developed and Enhanced within an Organization
Creativity is just one of our many valuable human resources which enable a unique progression in every aspect of life while preventing the same patterns from being repeated time after time. Specifically within the work place when people feel motivated and valued, their creativity is at the highest because they feel a self challenge to be creative and make a difference within their roles. According to McShane and Von Glinow (2010), there is significant credence put on creativity to “find problems, identify alternatives, and implement solutions. Creativity is not something saved for special occasions. It is an integral part of decision making” (p. 215). When it comes time to solving problems and making decisions, it is important to create a sense of purpose and build a culture for people to be creative and think outside of the box to get results. Fostering a positive corporate culture begins with removing the obstacles around stringent policies and procedures, in such a way that people still have respect, loyalty, and trust, yet can be self-sufficient and unrestrained to do what they do best. We hear all the time that people are the greatest resources companies have, so investing wisely in people and how they are treated is paramount to the success of any organization.
To some extent, every person has a creative ability; however, some have an advanced talent for creativity more than others do and the environment places a big factor in creativity. McShane and Von Glinow (2010) claim “intelligence, persistence, knowledge and experience, and independent imagination represent a person’s creative potential, but the extent to which the person has more creative output depends on a work environment that supports the creative process” (p. 218). If people do not feel like they have an environment of freedom that can foster change and follow inimitable ideas of exploring new things then it is difficult to create greater creativity and innovation within an organization. It is imperative understanding that failure is part of the learning process and the success of creativity, so allowing involvement of people and a willingness to be open minded in exploring their ideas is crucial. Provide people with a reason to be creative and solve problems in an environment they feel confident and can express their passion. McShane and Von Glinow (2010) reinforce the value of creativity in the workplace by confirming, “Creativity is about changing things, and change is possible only when employees have the authority to experiment” (p. 219). In other words, an employee’s daily roles and responsibilities promote creativity especially when they are challenging and align with their individual competencies.
Today, organizations must constantly be adapting to keep up with the technological advancements and consumer expectations. Meanwhile, employees and leaders need to be change agile and...