How Did Development In Advertising In Victorian And Edwardian Britain Reflect The Social And Economic Changes Which Were Taking Place? You Should

1920 words - 8 pages

Victorian & Edwardian Changes Lead to Development of Advertising
During Victorian Era, industrial revolution and Great Exhibition brought British into a rich, powerful country. Victorian Era started the economic bloom of British follow by the advance in medical, technology & knowledge (Anne Shepherd,2001). Industrial production increase and product became cheaper. This stimulated the market thus boosts the economy of country. English society became rich and form by mostly the middle-class family. They felt like have to acting “properly” as a representation of their social class so they spend more to buy products. With the consumerism increased, competition between companies becomes ...view middle of the document...

This reflects the technology advancement at that time.

Advertising have high request during industrial revolution. A lot of advertising agency, or we can call it printing shop have been opened to fulfill the industrial need. The increasing of advertising is so massive until whole Britain fill by poster, flyer and even men-hold advertising board (sandwich board). This reflects how much economic rely on advertising that time due to the competitive environment.

With the introducing of lithographic printing press, poster evolved to a colored era. Poster that time pose a colorful, light design full of flora pattern and often use child, maiden, women as subject. As 1870 was the age that women start to be activist and have more influence to society (Jane Martin, 1999, p.2). It reflect the society which suit the middle class favorite, like a comfortable life style and also decorative pattern. This also show people that time like a decorative design because during industrial revolution, people working whole day and will seek for entertainment. Beautiful picture will sure pull their eye from bored working life.

Until the Edwardian era, advertising keep develop with new type of printing machine. More and more print media like poster, flyer, news paper and magazine been produced. This is because Edwardian Era start a new stage of population grow and economic climax. Advertising in Edwardian Era focus to middle class people, they encourage consumer to buy more so they keep promote about the benefit of using their product. Advertising had become a mass marketing technique to let more people to see it. Advertising in Edwardian Era also post a lot on poster because of color lithography printing.

The First product advertising focus on was washing and cleaning product. This is because most of the middle class people use to stay at their home after work, and the maiden use to do a lot of housework. The needed for household product are high. People life style change and they need to keep their house clean and also their own appearance. Subjects and products shown on advertising are basically aim for middle class family daily products.

The Edwardian poster shows a simple design with border and focus the subject in the middle. All advertising show the products promoted in a direct way. During Edwardian Era, advertising fill every space in people life, people can interact with variety of advertisement every day. So, decorative elements are no more importance. What importance was to let them get the message clearly and easily. Edwardian advertising is all about attract people in a fast and simple way.

Changes in Advertising
Victorian Era shows great advance in the invention of print machine and technique especially lithography printing. People printed a lot and use their creativity to create beautiful and attractive image on poster, newspaper and magazine. Advertising in Victorian Era are mostly poster. This reflects that increasing population...

Find Another Essay On How did development in advertising in Victorian and Edwardian Britain reflect the social and economic changes which were taking place? You should

How far did changes in political thought 1642-1690 reflect the reality of political developments?

1955 words - 8 pages encouraged many writers to put forward political perspectives such as Barrow and Winstanley. Secondly, often the political thought was an attempt to change or at least influence reality. This is especially true of John Locke. Some movements and ideas were symptoms of the reality. The Levellers would be the clearest example of this. The dynamic of politics in this period can be said to be cyclical. Political development influencing thought which

Identify the significant changes taking place in today's business environment

1393 words - 6 pages 1. Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research activities. Please provide adequate references for each of the points in your discussion.Today's business environment is relentlessly subjected to significant changes. These changes force

How much did the outcomes of the treaties reflect the leadership personalities of France, Germany and Great Britain?

814 words - 3 pages dignitaries. Many wanted Germany, now lead by Ebert smashed - others, like Lloyd George were privately more cautious.The treaty was signed on June 28th 1919 after months of argument and negotiation amongst the so-called "Big Three" as to what the treaty should contain.David Lloyd George of Great Britain had two views on how Germany should be treated.His public image was simple. He was a politician and politicians needed the support of the public

Should judges reflect the society in which they live?

1239 words - 5 pages judges to reflect their society within the courtroom as there would be an array of perspectives and social values, not just those shared by the propertied classes.The independence of the judge, not only from the other arms of government but from the societies in which they live, is indispensable to impartial justice under the law. The judge, as a holder of judicial office must be able to exercise judicial powers free from social, economic and

"Animal Farm" in which animals were mistreated by there owners and the animals fought back at the end. you should watch the movie

653 words - 3 pages worse.At the beginning of the story, the animals revolted because of the way they were treated by Mr. Jones, the farmer. They felt that the farmers made all the profit, reaped all the rewards but didn't do any of the work. So they formed a government called Animalism. In Animalism, there are no owners, no rich, but no poor, workers got a better life, and all animals are equal. They had even established laws called the Seven Commandments, which were

How Does The Film "Pretty Woman", Appropriate The Pygmalion Myth To Reflect The Context Of The Time In Which They Were Composed?

1451 words - 6 pages The myth of Pygmalion has been appropriated into different contexts in many forms of media including theatrical productions and films. Appropriations, such as the film "Pretty Woman", directed by Garry Marshall, and Bernard Shaw's "Pygmalion", have taken the context from the myth and transformed it into the reflection of the society in the time of which they were composed. The Pygmalion myth was from a story in Ovid's "Metamorphoses". During the

How can the ready availability of information via information technology change education and should and can these changes take place?

2196 words - 9 pages communication and technological skills to successfully compete in today's uncertain and complex economic market, highlight the motivational rationale for educators to incorporate information technology into the classroom environment.This is not to say that traditional teaching practices should be completely abandoned, as a number of conventional learning principles are of vital importance to student development, however it is becoming increasingly

What is meant by "industrialisation by invitation" and did it lead to economic development in the region?

698 words - 3 pages fluctuation.http://sta.uwi.edu/nlc/2008/documents/Girvan_Lecture_full.pdfWhat is meant by "industrialisation by invitation" and did it lead to economic development in the region?Industrialisation is the process of social and economic change whereby a social group is transferred from a manual labor based structure to a more technologically driven society and where the economy gains much more capital via manufacturing industries. Caribbean economies have

When Did You Come Over? The Irish Catholic Experience in Nineteenth Century Britain

2809 words - 11 pages did no observe their religious obligation came into contact with the church on a fairly regular basis. Lynn Lees suggests that families had far more contact with Catholic norms and rituals than the low rate at mass indicates. The church became a recognizable comfort for the Irish in the face of an often hostile British environment.The experience of the Irish immigrants in Britain was a result of both social and economic factors. As the arrived in

Think of a situation you have encountered or have heard of in which there were in-groups and out-groups

671 words - 3 pages *Describe a few of the groups.*What traits account for the groups falling into each category?*What types of influences did those groups have on their members?In-Group and Out-Groups: Everyone wants to belongEveryone at some point in their lives have been apart of a "group". It may have been the "in-crowd" or the "out-siders" but you belong or were associated with one. With every group, there is a certain role to play, and/or privileges

Spellbound Documentary {list 5 themes that were seen in the film and which one you felt was the most important and why}

644 words - 3 pages . Instead of the spelling bee being a friendly competition, it could turn into something that weighs own on the child with the feeling of potential disappointment from parents and perhaps a loss of their own self-assurance.An additional theme is the way the children were presented in their school and social life in, for lack of better terms, a nerdy way. None of the participants are made out to be relatively popular; their interests are depicted

Similar Essays

Discuss How Varying Depictions Of Women In Art Reflect The Time And Place In Which The Artworks Were Created

1613 words - 6 pages Women in ArtDiscuss how Varying Depictions of Women in Art Reflect the Time and Place in which the Artworks were created.Art has depicted women in many ways, often reflecting the culture and experiences of the time. Radical movements in artworks themselves have often, also, fueled the change in perception of women. Art has been critical to the development of culture and has been a way to express ideas and emotions in a complex and picturesque

Victorian & Edwardian Advertising Essay

918 words - 4 pages Britain reflected the social and economic changes in that era in term of the advertising method, the types of products advertised and the expansion of the advertising industry. Historical background of Victorian and Edwardian Britain The Victorian Era was the period of Queen Victorian’s reign in England from 1837 to 1901. England was claimed as the world’s most powerful nation during that era as the Industrial Revolution reached its climax in England

'how Successfully Did The Conservative Party Adapt To The Challenges Of The Late Victorian And Edwardian Period?'

2253 words - 10 pages through various events which reshaped its faith and fortune. From an age of prosperity, peace, and social progress , associated with the Victorian era, all the way until an economic and military (i.e. Boer War) decline of the early Edwardian period, Britain has managed to deal with numerous complications and clashes within its populace while attempting to maintain the status of a super power and a role model country to the other, less developed member

Analyse The Impact Of The Invention And Development Of Railways On Everyday Life In Victorian Britain

2172 words - 9 pages In the 19th Century Britain witnessed a period of huge social, economic and political change. During this period, industry, the quality of life and communications were transformed. The development of rail transport is often viewed as one of the major influences of the time. Many in their attempt to aid society's progression supported railways. At the same time for others the railways were unwelcome and were responsible for reaping havoc on