How Does Jesper Stromback’s Four Dimension Concept Of Mediatisation Of Politics Help Us Better Understand Political Communication?

2372 words - 10 pages

Introduction

The aim of this paper is to achieve better understanding of political communication by critically reviewing Jesper Stromback’s four-dimension concept of mediatisation of politics. The essay is divided into three parts as follows. The first part presents the concepts of mediation and mediatisation, which contribute to the basis of Stromback’s theories. In the second part, the concept of mediatisation of politics by Stromback is deconstructed. With the help of such a concept, political communication can be perceived as a process in which adaptations between politics and media as well as competitions between media logic and political logic are involved in. The final section of ...view middle of the document...

Mediatisation is a concept emphasizing the increasing media influence in different areas with time. In a broad sense, mediatisation is related to “changes associated with communication media and their development (Schulz, 2004).” Four processes of social changes in which the media play a key role are identified as extension, substitution, amalgamation and accommodation. The first three processes focus on media’s role of stretching beyond the limits of communication, replacing and merging with certain non-media activities in societies. The fourth process means that media become so important that social actors have to seek accommodation to the way media operate. For example, politicians must take the “media logic” into consideration in any political process (Schulz, 2004: 88-90). Stromback and Esser (2009:211) added one more process, creation, to explain that events can be created to attract coverage by the media. These processes of mediatisation apply to all levels in societies.

In a more specific way, Hjarvard’s (2009:160) definition of mediatisation refers to “a process whereby society to an increasing degree is summated to, or becomes dependent on, the media and their logic”. He further explained that the process is also characterized by the media’s acquiring an independent status as a social institution and increasing permeation into other social institutions. In the next part of the essay, Stromback’s concept is analyzed according to the conceptual background above and the introduction of two important concepts of media logic and political logic.

Media Logic versus Political Logic: Stromback’s Four-Dimension Concept of Mediatisation of Politics

Stromback’s concept of mediatisation of politics is mainly characterized by the understanding of media logic versus political logic. Therefore, it is essential to clarify the two logics before discussing on his theories.

Media logic was first introduced by Altheide and Snow (1979:10):

Media logic consists of a form of communication; the process through which media present and transmit information. Elements of this form include the various media and the formats used by these media. Format consists, in part, of how material is organized, the style in which it is presented, the focus or emphasis on particular characteristics of behavior, and the grammar of media communication.

In other words, media logic can be understood as certain formats, processes, routines and the pursuit of compelling stories that the media have in perceiving, covering and interpreting social affairs. Such a framework keeps the media to be competitive in the race of grasping people's attention (Stromback, 2008:233).

In the mediatisation of politics, political logic can be conceived to be the opposite of media logic (Brants and Praag, 2006). To conceptualize political logic, it is essential to recognize that politics is all about “collective and authoritative decision making and the implementation of political...

Find Another Essay On How does Jesper Stromback’s Four-Dimension Concept of Mediatisation of Politics Help us Better Understand Political Communication?

Better Treatment of Animals Will Help us to Remain Human

1837 words - 7 pages cancer in worker who is exposed to it in a regular basis (PETA). Sheep are gentle, sensitive animals that are emotionally complex and highly intelligent. Like us, sheep experience fear when they are separated from their social groups or approached by strangers. Although sheep are intelligent, social and emotional beings just like humans – the wool industry continues to abuse them (PETA). Most of the world's wool comes from Australia. The most

How do the sources you studied help to create a better understand of women in industry in the two world wars

1831 words - 8 pages them), the source would be tremendously useful as it sums up what the government thinks of factories and why women should work in them. Ultimately, this poster was made to persuade women to work in factories by showing them, falsely, how excellent it can be, exactly the same as the purpose of source 3. This source is useful as it provides us with a detailed explanation of why factories can be superior to other workplaces, with this opinion being

How do the sources you studied help to create a better understand of women in industry in the two world wars

1779 words - 8 pages chosen what they want to include from Max Arthur’s information into the archives. By cutting out part of the voice, the war is somewhat “Forgotten”. In addition, the source, similarly to source one, does not include the direct viewpoint of a male, which does not limit the usefulness as for our enquiry we need not know the views of men in industry, but the views of women instead. This is useful to my enquiry as it enables me to indentify how hard the

How does logic help us clarify or solve problems?

1459 words - 6 pages Everyday people employ the use of logic to help them clarify or solve problems. Logic may only provide validity or highly probable ideas, but the correct answer, if any, is left for one to decide. The science of thinking and rationalizing, logic is like a double-edge sword. When logic is utilized it may become an efficient tool, capable of discovering correct ideas and understandings. Yet, it can also become an unsolvable maze, causing more

How does 'The Death of a Salesman' by Arthur Miller and 'Better Days' by Bruce Springsteen position us to see the American Dream?

1328 words - 5 pages crumbling and plagued by delusions while the other is more realistic and has therefore succeeded in the real world. Although he does not criticise the Dream, he does present some influencing ideas about impacts of the Dream.Bruce Springsteen chose his song based on its yearning for a better life which is representative of people's desire to achieve the American Dream. Better Days positions us to see the American Dream as an impossible ideal many

Does Technology make us better communicators?

748 words - 3 pages interact with others and it also appears to be quite risky as security is not always guaranteed. In fact one of the most important factors is how a message or information is communicated to another person. Therefore improvements of communication technology do not necessarly make people better communicators as technology does not provide any help for that as its main task is to accelerate the information proccess and not to improve the author?s

How Pocket Refuges helped in the Transition between Glacial and Interglacial and How They Will Help Us Understand Future Transitions Due to Global War

1389 words - 6 pages different techniques, including SDMs and soil condtions, we are able to predict what forests will look like in the future due to global warming and other factors. This helps us understand the future of our forests and provides us with the opportunity to preserve all of the unique individual biomes of the planet. Works Cited Alvaro Buso Junior A, Ruiz Pessenda L, Siqueira G, et al. . "Late Pleistocene And Holocene Vegetation, Climate

Research question: What do you understand by the term neo-liberalism? Discuss the author’s critique of the neoliberal analysis of the role of the state. What does he present as an alternative...

1409 words - 6 pages TOPIC2: IDEAS SHAPING THE GLOBAL ECONOMYResearch question:What do you understand by the term neo-liberalism? Discuss the author's critique of the neoliberal analysis of the role of the state. What does he present as an alternative "institutional political economy"?Neo-liberalism is a set of economic policies that have become widespread during the last 25 years approximately. The term stems from the original "liberal" economics of Adam Smith

If Foucault is correct about the multiple sites of resistance, what does this tell us about Hardt and Negri's political diagnosis in Empire?

3525 words - 14 pages IntroductionFirstly, two foundations for this study must be established: the nature and constitution of Foucault's multiple sites of resistance that we might, as clearly as possible, understand the lens through which we must view the political diagnosis proposed by Hardt and Negri in Empire; and also what the political diagnosis of Hardt and Negri actually is. This then allows us to attempt to draw out what we see through this particular

Does Technology Help Us To Live More Rewarding And Meaningful Lives?

1663 words - 7 pages Does Technology Help Us To Live More Rewarding And Meaningful Lives? “Technology might be described as a further step in applied science by means of the improvement of instruments”{4}. Technology was developed initially to conquer/subdue the environment (non-human nature) as a means of allowing man to live a more comfortable life. Technological development was driven by the Protestant liberal ethic of the eighteenth century

To Be Civil: A Means to a Better World. What does it mean to be civilized? An essay about the elements that help one become a civilized individual. Uses literary refrences to enhance the text

966 words - 4 pages there is a sense of order, individuals can more easily acquire knowledge, skill, desire, and opportunity to personally succeed in a way that leads to a more civilized society. Organization can help to plan more thoroughly and understand things better. Without organization there could be total chaos and it would be extremely difficult to communicate. When one has a thought, that thought must be organized, and then put into ideas and plans. Then, those

Similar Essays

How Does Bronfenbrenner’s Ecological Systems Theory Help Us Understand How Children Develop?

803 words - 3 pages Children develop in many ways whether it is socially, emotionally or even physically. However, how a child develops is shown through Bronfenbrenner’s Ecological Systems Theory. There are five stages of the theory which are Microsystem, Mesosystem, Exosystem and Macrosystem. All these layers help us understand how children develop. For example, “Bronfenbrenner emphasizes that to understand Child development, we must keep in mind that all

How Psychology Helps Us Understand The Concept Of Language And Intelligence As Related To Human Beings

1549 words - 6 pages How Psychology Helps Us Understand the Concept of Language and Intelligence as Related to Human Beings Psychology, the study of behaviour and mental processes concerns itself with the reasons organisms do what they do and how they behave in a particular way, For example why acquired skills are not lost when learnt ; Why do children rebel against parents and, why humans speak, love and fight each other. These examples of learning and

How Does Sociology Help Us To Understand 'class' As An Important Social Phenomenon?

675 words - 3 pages How does sociology help us to understand 'class' as an important social phenomenon?Sociology emerged in the nineteenth century as an attempt to understand the transition from traditional to modern society. Many argue that class is no longer important as a social phenomenon as an individual's identity are based more on status and cultural factors such as lifestyle, values, intelligence, education. Others argue that class is still a central

How Does Rousseau Understand The Concept Of Freedom? Is His Account Adequate?

1574 words - 7 pages and ultimately lose their natural freedom. In particular, what Rousseau is drawing attention to here, are the problems he perceives in eighteenth century man. He believes that Man is obsessed with how he appears in the eyes of others, and this prevents him from living ‘naturally and authentically’. Hench, he contests, that the chains of physiological and material dependency prevent us from living freely and independently. One of Rousseau’s major