This website uses cookies to ensure you have the best experience. Learn more

How To Implement Chosen Strategies For Nestle By Comparing The Roles And Responsibilities For Strategy Implementation Between Nestle And Starbucks

4301 words - 17 pages

ACKNOWLEDGEMENTI would like to express the deepest appreciation to our lecturer, Mr. Pham Quoc Khanh, who has the attitude and the substance of a genius: he continually and convincingly conveyed a spirit of adventure in regard to research and scholarship, and an excitement in regard to teaching. Without his guidance and persistent help this dissertation would not have been possible. Thank you for giving me various necessary documents to help me understand how to do a research effectively.Additionally, I would like to thank my friends, for their kind co-operation and encouragement which help me in completion of this research.Lastly, I would like to thank my loved ones, who have supported us throughout entire process, both by keeping me harmonious and helping me putting pieces together. I will be grateful forever for your love.IntroductionNestle Vietnam is a member of global Nestle operating in food industry. With a long time of running business in Vietnam, Nestle has become one of successful company in coffee industry. It is improving to conquer the market and defeat the domestic company of Vietnam. However, there is a threat to the company due to a new entrant of a famous brand - Starbucks coming to Vietnam's market recently. The competitiveness is getting harder which requires Nestle to have good strategies to compete.It is suggested for the company to set up a five year objective which is "developing a chain of takeaway coffee shops nationwide to cover 40% of market share from 2014 to 2018". In order to achieve this objective, there are two smaller stages with two sub-objectives, including:Setting up a chain of takeaway coffee shops in big cities and increasing profits by 10% each year from 2014 to 2016Providing a diversity of drinks in takeaway coffee shops from 2016 to 2018This report aims to show how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks, evaluating resource requirements to implement a new strategy for Nestle, and discussing targets and timescales for achievement in Nestle to monitor a given strategy.4.1. Compare the roles and responsibilities for strategy implementationIn this report, Starbucks is choosen to compare, a company has amiliar food and drink maker with Nestle. Some might say Starbucks and Nestle aren't exact competition in Vietnam-Starbucks wants to build demand in the Vietnamese consumer market, while Nestle is tapping into Vietnamese resources-but there's bound to be overlap as Nestle rolls out its products too.To have an overview about those company, this table below will show the summary information:

Nestle

Starbucks

Branding

Nescafé is a brand of instant coffee made by Nestlé. It comes in many different product forms
Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938
(Ozbargain, 2013)

Starbucks Corporation is an American global coffee company and...

Find Another Essay On how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks

Business Analysis: Nestle and Dutch Lady

3147 words - 13 pages 1. INTRODUCTION In this assignment, we will be conducting a business analysis on two major corporations in the same industry. Nestle and Dutch Lady. The analysis will be based on the companies’ performance for both the years 2011 and 2012 and the data will be extracted from the companies’ financial reports. 2. PROFITABILITY 2.1 Return on ordinary shareholder’s fund (ROSF) According to the chart above, there is an increase on

The Credit Crunch and its Impact and the policies for UK Government need to implement

2336 words - 9 pages explain what policies that UK Government need to implement in order for the British economy to emerge from the recession caused by the "credit crunch".WHAT IS CREDIT CRUNCH?The term "credit crunch" is used to describe a sudden cut in availability of loans or credit that include mortgage, credit cards, and inter-bank lending or when the cost of obtaining loans from the bank has suddenly increase.The credit crunch makes it impossible for companies to

Implementation Strategies for EDMS

3782 words - 15 pages Implementation Strategies for Electronic Document Management Systems (EDMS) An electronic document management system (EDMS) is a computer-based system used to track and store electronic documents and/or images of paper documents, electronic documents, and other knowledge used by the organization. This paper's purpose is to familiarize the organization executive and information technology (IT) teams to the purposes for which EDMS is used

Roles and Responsibilities

621 words - 3 pages now acceptable, even encouraged to swap the title of breadwinner for the designation of stay at home dad. This changing of the tide in terms of roles within America has also altered how ladies and gentlemen divvy up the responsibilities in America. 3. The sharing of many traditional roles has in turn altered the responsibilities each American holds. Today, women are counted on more than ever to help support the financial support structure

Executive Roles and Responsibilities

2455 words - 10 pages Executive Roles and Responsibilities In any corporate setting or military installation, a need to define proper boundaries and procedures for safeguarding data can be a daunting and sometimes a seemingly impossible task. Delineating, clarifying, and communicating the responsibilities for protecting and defending information resources is the first step in creating a culture that is sensitive and responsive to information security issues

HR Roles and Responsibilities

1040 words - 4 pages The role of the human resources (HR) department is shifting, and that means that the roles and responsibilities of HR professionals are changing, too. Increasingly complex organizational needs are placing high demands on the HR function and the ability to integrate the basic HR disciplines is essential to success. "Human Resources Management (HRM) consists of an organizations "people practices"--the policies, practices and systems that influence

HR Roles and Responsibilities

1118 words - 4 pages role of HRM is valuable in an organization. According to Noe, Hollenbeck, Gerhart, and Wright (2007, p. 3), "Decisions such as whom to hire, what to pay, what training to offer, and how to evaluate employee performance directly affect employees' motivation and ability to provide goods and services that customers value." However, HRM is also responsible for recognizing the poor performers and must face the task of terminating such positions if

HR Roles and Responsibilities

1138 words - 5 pages employees.CCCCD HR Core Values are maintaining knowledge of current HR practices and laws and applying them consistently through Integrity and Discretion, Innovation, Professionalism, and Teamwork." - CCCCD HR Dept.Since, the current Institution I am working for outsources most of its HR functions; I would like to discuss the roles and responsibilities of the HR department at Collin County Community College, where I worked as an Academic Advisor for

HR Roles and Responsibilities - 844 words

844 words - 3 pages face challenges around building a diverse environment, so they need to ask themselves, "How do you develop a diversity strategy that produces results?" HRM needs to be in compliance with employment laws and needs to hire a mixture of employees while remaining bias free. Diversity and cultural training should be mandatory for all employees.E-business"Electronic business (e-business) is any process that a business conducts electronically, especially

HR Roles and Responsibilities - 821 words

821 words - 3 pages other employees for their benefit selections as well as making other benefit changes. Most organizations have a human resource page that employees and other interested parties can access company benefit information and other similar functions. Recruiting and training are two more valuable functions of e-business HR representatives can utilize to simplify their responsibilities (Noe, et al. 2004).EthicsThe ethics practiced by a business is a

HR Roles and Responsibilities - 871 words

871 words - 3 pages dealing with an ever changing marketplace influenced by globalization (Gerth, A., & Rothman, S., 2007).Technology trends in the world can change in the blink of an eye. Once we had only desktop computers, now we have access to hand held devices that can make calls, send and receive emails, and download our favorite songs. This technology allows for company employees to be more mobile and work in other places besides his or her office. A decade ago

Similar Essays

Nestle Csr Strategy Essay

948 words - 4 pages to become successful company later. Nestle uses CSR strategy as a resource within environment to advocate the market needs and to fulfill stakeholder expectation. Nestle is in progress to improve what they need to become a successful company for their future. There are several examples that the company called Nestle has many lacks of CSR strategy on ethical labor practices. To begin with, ethical labor practices are based on how companies treat

Food Industry: Nestle Csr Strategy Essay

1187 words - 5 pages “Facebook users for example, were irritated by its threats to remove posts on its fan page containing Kit Kat logos that had been altered to read “Killer.” (Financial Times) Nestle had to address the issues of using palm oil and to change the reputation risk. The strategy was having a meeting with different organization such as Greenpeace; Forest Trust, and other non-profit and profit organizations to modify their suppliers. In May 2010, Nestle joined

Stouffer's Strategy Implementation In Italy Mgt 448: Global Business Strategies

2054 words - 8 pages Stouffer's Strategy Implementation in ItalyPrior to entering into a foreign market, American companies should perform an analysis to determine how they will address the often-overlooked issues of business, including human resource requirements, legal and ethical issues, information technology, cultural awareness, and research and development and supply chain management. After an analysis is completed, the company, in our case Stouffer's, will

The Roles And Responsibilities Essay

1537 words - 7 pages Midwifery Annotated Bibliography The roles and responsibilities of Midwives in Primary Health Care Devane, D., Gates, S., Hatem, M., Sandall, J., Soltani, H., (2009), Midwife-led versus other models of care for childbearing women (Review), 3 In this article Devane et al. compared midwife led care of pregnant women with other models of care such as medical doctors being the primary care provider. The aim of the study is to establish wether there