How Is Meaning Generated? Illustrate Your Answer By Presenting And Explaining Your 'reading' Of An Advertisement Selected From A Recent Newspaper Or Magazine.

1063 words - 4 pages

The notion of generating 'meaning' is indicative of the referent of a sign, the mental representation of an object or a word which is contained in our conceptual maps. They are the meanings which act at as a function of the denotations and connotations of subsequent signs, that is, they are subjective to concepts of myth and ideology . Though, the generation of meaning is most closely bound by the social constructs of language and culture as they provide a framework for representing experience. Here I will analyse how meaning is generated, whilst drawing upon these two concepts in light of the signs of a recent 'Ford' advertisement in a systematic approach to communication.The context of culture, defined as: institutions, systems and structures (legal, political, religious, economic, educational etc.) of the producer and responder will affect the generation of meaning as context allows for alternative experiences to conflict. Meanings are essentially value burdened and as according to Saussure an object is a representation which is combined with a preconceived idea of the brain, to produce the signified, or rather, the meaning of the object only are related through the structure which we use. However, an element of socialisation in culture and language are first essential to understanding how meaning is generated in order for these preconceived ideas to exist. Finkelstein and Goodwin suggest that cultural codes are used to stabilise meaning . In relation to the advertisement, fashion and clothing are used as a language tool to convey meaning to the viewer. Though it is apparent that her minimalist approach to dress in a western cultural context, indicate that government institutions promote ideas of autonomy rather than sexual repression. Henceforth, cultural subjectivity needs to be given weight when understanding how meaning is generated as each cultural context will construct meanings according to their experiences.Furthermore, Max Weber describes modern Western cultures as being characterized by exceptionally high levels of rationality. The image of a car to an individual in a post modern setting suggests a regard for rationality in attaining a goal in the most efficient means. This is because our economic capitalist institutions have been culturally ingrained to believe in profit over spirituality. Hence, a car represents speed and efficiency. Simmel, furthers Weber's argument by suggesting that money provides a mentality involving rational calculation of cost and benefits, so the culture it produces bases good on quantity rather than quality . In this sense we would rank the car not on its function but rather its expense which is available to social elites, hence making it more or less valuable than another motorised vehicle.In written text, the notions here are of a Western life cycle 'growing up, going to university, getting married' these are all rites of passage which differ immensely between cultural settings. The concept education and...

Find Another Essay On How is meaning generated? Illustrate your answer by presenting and explaining your 'reading' of an advertisement selected from a recent newspaper or magazine.

Topic: Change Management Question: The concept of empowerment has generated much debate over recent years. What is your opinion?

716 words - 3 pages opportunity to make workplace decisions by expanding their autonomy in decision making" (Vogt, 1997). In essence though empowerment is represented as a true diffusion and trust-building practice that gives both responsibility and authority to people throughout organizations. There has been a substantial effort made by organizations to implement empowerment into their workplace, however few organizations have been successful and the practice of

Bruce Dawe Presentation In what ways is Dawe an 'Australian Poet'? Illustrate your answer by referring to three poems in some detail.

747 words - 3 pages "people's poet", "an ordinary bloke, with a respect for the ordinary".His poetry has an unfussed kind of eloquence, wonderfully pitched so it will speak to people of little education or great education. His poems are forged with skill and, despite the vernacular, eloquence.Life-Cycle is what I consider his most elemental poetry. It speaks to everyone from the Prime Minister to Bob the cement mixer.This poem is a testament to a distinctly Australian

Considering a non-Hollywood director of your choice, illustrate how the 'parts' of their work 'cohere' into an artistic identity or signature.

3381 words - 14 pages In this essay, I shall be looking at the Japanese film director Yasujiro Ozu. I will look at three of his films, including Tokyo Story (1953), Late Spring (1949), and Early Summer (1951). Within the essay, I shall discuss what an auteur is, and where this theory came from. The essay will look at what it is that makes an auteur, and how Ozu can be defined as one. I shall look at the elements of the three aforementioned films by Ozu which I

Comment on the pros and cons of privatization of social welfare services in Hong Kong society. Use the “LINK-REIT” as an example to illustrate your answer.

4273 words - 17 pages Topic 6: Comment on the pros and cons of privatization of social welfare services in Hong Kong society. Use the "LINK-REIT" as an example to illustrate your answer.IntroductionThe Link-Reit (Real Estate Investment Trust) has long been a controversial issue ever since its launch. The issue in fact concerns the privatization of welfare services. The purpose of this paper is to review the worthiness of privatization in the midst of conflicts of

How has the Crime and Disorder Act 1998 impacted upon partnership approaches in policing? Within your answer illustrate the role of 'community safety'

1839 words - 7 pages is a major part of what makes a neighbourhood a good or bad place to live. It is an outcome rather than a service, although it is strongly influenced by the quality of service delivery. (Audit Commission 2002)Section 17 of the Crime and Disorder Act is to ensure community safety is considered throughout authorities as a whole when carrying out its activities and functions. This important section places the authorities under a legal duty in

Explain why is it important to analyse deviance in society. Using examples to illustrate your answer, discuss what such an analysis can tell us about the social and political implications of deviance.

1372 words - 5 pages attributed by traits of an individual or groups, but rather an effect of the successful application by people in power to individuals who break the norms. Essentially, the act of labeling is imposed on by the dominant groups who are able to inflict ideas of conventional morality on others. Through the successful application of a label, a social discredit known as stigma is attached on rule-breakers, hence outcasting the deviants. (Holmes, Hughes

The usefulness and Limitations of the corporate annual report, illustrating your answer by reference to one company's most recent 'Annual Report' and 'Annual Review' Documents.

1463 words - 6 pages how accurately it has been audited and the date of the published financial data.Possible limitations on corporate annual reports could be that as the report is extremely long and highly technical and it can be seen that this information is too much to provide and can be a information over-load and whether the information that is contained within this report is really relevant to show. As reported by Nicole Garrison on her article 'Annual Reports

You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.

8685 words - 35 pages employed persons, currently estimated at 39.5 million, will reach 45.5 million by 2013. This is a 15% increase in 10 years and 600,000 additional (and better educated) workers each year. Effect of Seasonal or climatic factorsDuring the heavy rainy season, floods are inevitable and will affect the distribution of the company's products to the various retailers. This may result in an unnecessary backlog of products and a loss of sales as well

Ways in which an organisation can manage its human resources in a more cost-effective way. Illustrate your writing with recent real-world examples, clear links between theory and practice.

5007 words - 20 pages by a set of concepts known as General Systems Theory (GST).Change management is related to problem solving. When a problem is stated, the aim is to move from a problem state to a solved state. An organisation needs to identify the problem and set goals that need to be met, this includes careful planning and investigating the resources needed for change. This is called the planned model.Organisations dislike admitting problems, so they prefer to

'Critically discuss one 'individual' OR one 'social' explanation of crime. In critically discussing your selected approach, reference a criminal justice initiative that illustrates your argument.'

1604 words - 6 pages the complex nature of the human mind in its motivations for committing crime is too simplied, ignoring factors such as pleasure seeking due to boredom or to enhance ones perceived reputation and status to be gained from deviancy.Whilst Durkheim and Merton's views are pertinent in explaining a variety of property offences, especially by young and poorer people with impeded access to legitimate economic means, they are not so congruous with crimes

How significant in the context of the play is the extract from Act 1 Scene 7? Refer specifically to the characters of Macbeth and Lady Macbeth. In your answer refer to the changes in both in the play.

1236 words - 5 pages Out of the many famous plays shown in the Elizabethan era, Macbeth, written by William Shakespeare, outstands from the others and is well-known to people in contemporary society. The changes in characteristics of the two protagonists, Macbeth and Lady Macbeth, develops as the play progresses and successfully brings unexpected surprises for the audience to maintain interest. Act 1 Scene VII is one of the most significant and important scenes of

Similar Essays

Explain The Difference Between A Major Character And A Minor Character And Illustrate Your Answer From Death Of A Salesman.

892 words - 4 pages Death of a Salesman examines how the life of Willy Loman spirals downwards towards suicide. Willy is clearly the main character as he has the most stage time, connects with the audience, and influences the other characters lives. When compared to Willy, Charley and Happy's roles are far smaller but not less important because they provide contrast. They advance the development of Willy's character and give the audience insight into Willy's

What Does It Mean To 'think Sociologically'? Illustrate Your Answer With Examples From Sociological Research And From Your Own Experience.

1895 words - 8 pages . And a critical sensitivity, as Mills emphasises, is at the core of the sociological enterprise - to think sociologically is to challenge and test the common sense assumptions about others that surround our daily lives. Critique for Mills was at the core of the sociological imagination on every scale, so I will illustrate this with an example drawn from my own school days. Of course, I am exaggerating each of these examples to draw out a particular

What Is Meant By 'masculinity In Crisis' In Recent Debates About Men And Masculinity? Use A Specific Example From Media Or Popular Culture To Support Your Argument.

1242 words - 5 pages 5. What is meant by 'masculinity in crisis' in recent debates about men and masculinity? Use a specific example from media or popular culture (for instance, media coverage of the Bulldogs scandal) to support your argument. You should draw on Whitehead's argument in your answer.The concept of 'masculinity in crisis' has been put forth in recent debates regarding men and their masculinity. Critical analysis of men and thus of the gender of

Why Is There So Much Disagreement About The Meaning Of The Rule Of Law? Illustrate Your Answer With Reference To At Least Two Rule Of Law Theorists.

1886 words - 8 pages serve ?justice? or ?fairness?. First, determining how "just" a particular legal order is requires a subjective view. Second, defining the rule of law as a ?good? legal system risks making the concept so vague that it?s not very useful. Third, if we imagine a model where there are 2 societies one that had unjust law, or no law at all, and yet achieved substantive justice according to the criteria selected. Another society that had normatively