This website uses cookies to ensure you have the best experience. Learn more

How Mass Media Influences The Public Opnion Regarding Key Political Issues In Pakistan?

8665 words - 35 pages

Effects of Mediatization of Politics on Public Opinion regarding the Key Political Issues in PakistanByMuhammad ImranForAward of Degree of Bachelors of Business Administration (Honors) in(Marketing)Session: 2010 to 2014RESEARCH COMPLETION CERTIFICATECertified that Muhammad Imran id No. 10U0659 Session 2010 to 2014 has carried out and completed the research project entitled " Mediatization of Politics in Pakistan" under my supervision for requirement for the award of Degree of Bachelor of business Administration Honors (Marketing) by Lahore School of Economics.Research supervisor(Zehra Raza) Lahore School of EconomicsTABLE OF CONTENTACKNOWLEDGEMENT ................................................................................................... 3ABSTRACT ......................................................................................................................... 4CHAPTER 1: INTRODUCTION........................................................................................6OverviewBackgroundDawn of Private News Channels in PakistanMediatization of PoliticsInfluence of Media on Politics of Western worldInfluence of Media on Politics of PakistanResearch Question and Significance of StudyCHAPTER 2: LITERATURE REVIEW.............................................................................15CHAPTER 3: METHODOLOGY......................................................................................22Research typeData Type and Research PeriodPopulation and Planned SampleResearch HypothesisSources of DataTechniquesData AnalysisData InterpretationCHAPTER 4: RESULTS AND ANALYSIS.....................................................................264.1 Reliability4.2 Correlation testing4.3 Hypothesis Testing4.4 DemographicsCONCLUSION…………………………………………………………………………….REFERENCES...................................................................................................................35APPENDICES....................................................................................................................37Appendix A: QuestionnaireAppendix B: TablesAppendix C: ChartsACKNOWLEDGEMENTPraise be to Almighty Allah for giving me the strength to complete this research project with success. I want to express my gratitude to everyone who helped me finally extract the essence of my four years of studies in this institution. I am rightfully indebted to my supervisor "Zehra Khan" above all, for extending her support for the initiation and completion of this research project. Her selfless support, efforts and input toward the completion of this project had most valuable impact in not only the "selection" of the topic but also for clarification of certain ideas imperative for the research. The completion of this project would not have been possible...

Find Another Essay On how mass media influences the public opnion regarding key political issues in pakistan?

Why media is termed "consciousness industries"? How the media construct social and political attitudes that influences an individual's perception of their social world? Discuss with examples

945 words - 4 pages conception of the world that we gain through media has a great impact on what we think, how we think and what we think about and thanks to this reason; media is called "consciousness industries" and it does play an important role in constructing social and political attitudes and values. (Graeme Turner and Stuart Cunningham)As I have mentioned before, social and political attitudes and values are constructed by the media and it is closely related to the

"The Role of the Media in the Public Understanding of Health Issues" Breast cancer & Silicone implants

2020 words - 8 pages have a moral obligation to inform the public," and that "journalism matters" (McNair 1998, p; 34-36). The media has an effect on the way people perceive issues. The major source of health information comes from the mass media; it promotes warnings such as, the dangers of smoking, however, these messages rarely have a positive effect. Sarafino, suggest if the media promoted positive health issues, rather than negative ones, people would become

The Mass Media Serves the Interests of the Corporate and Political Elite

1423 words - 6 pages The Mass Media Serves the Interests of the Corporate and Political Elite There exists a symbiotic relationship between corporate America and the United States government. This relationship influences the organizational structure of the mass media and thereby greatly impacts the framing of social problems in our society. The mass media serves the interests of the corporate and political elite by presenting only those issues favorable to

This paper discusses the effects of the mass media and public opinion on voter choice

2745 words - 11 pages public opinion than what was once thought. "Scholarly research and thinking about media effects in the past fifty years or so have changed from a view of rather minimal influences to a more recent view of fairly powerful, but not unlimited, media effects." (Weaver 1996, 35) I would tend to believe that Weaver has underestimated the true power of the media. I believe the Media is the most influential influence in terms of voter choice and public

Adolph Hitler, Joseph Stalin and a Turkish Dictator reflecting the fascist and communist worldviews on key political issues

3358 words - 13 pages This paper will present a platonic dialogue between Adolph Hitler, Joseph Stalin and a Turkish Dictator reflecting the fascist and communist worldviews on key political issues. To be more consistent, I wrote an imaginary story in order to create a context that these three people would come and talk to each other. According to the story the new Turkish Dictator did not have a certain political stand. He was about to take control of the country

How does the mass media reinforce sterotypes?

1507 words - 6 pages . In this essay, a broad range of texts will be used toexamine the ways in which the mass media construct and reinforce social stereotypes around gender, ethnicity and age, as well as how the media shape one's imagination though direct images.It cannot be doubted that the media profoundly influence people's attitudes and outlooks. They convey a whole variety of information which individuals would not otherwise acquire. Newspapers, books

How the Media Influences Our Society

1347 words - 5 pages the public doesn’t realize how often the youth and teens are exposed to these violent acts and behaviors. The most common audience exposed to violence is adults, and the next most common is teenagers (Hamilton 111). So why is there so much violence in the media? According to one researcher, “media executives publicly claim that the reason for violence in the media is that society is filled with violence and that the media, in their products, have

How Media Influences Women

1070 words - 4 pages percent inundated with images of only the five- percent ideal type body. Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s

political ideology in the media

688 words - 3 pages Throughout many generations and years gone bye the media and presentation of issues by news sources have influenced society’s opinions on moral and governmental issues. Dating back to the writing of the constitution the general public was influenced by what was said in the media presentation. The framers of the American Constitution banned newspaper reporters from hearing any information regarding the constitutional meetings due to the fact

Mass Media in the United States

1726 words - 7 pages "MASS MEDIA"The "Mass Confusion" displayed by the news media and in the government has been caused by our society. The lack of knowledge and the intentional ignorance relating to political issues ruins the effectiveness of a government for the people. Societies ineffective role as part of the media and governmental representatives is due to our inability to take responsibility for our decisions. The public needs to change its selfish attitude

How relevant are the early theories of Mass Society in today’s media environment?

2116 words - 8 pages of this situation and manipulates the ‘masses’. This essay will discuss how relevant the early theories of mass society are in today’s media environment, as there have been vast changes in terms of society as well as the media. Before this discussion, the concepts of mass society need to be examined in order to understand the reasons why scientists were concerned for society and how theories were developed around these ideas of society to

Similar Essays

How Do Special Interest Groups And Mass Media Influence Democracy, Public Opinion, And The Political Process In America?

759 words - 4 pages The media, interest groups, and political standard is a fascinating marriage in our mechanically exceptional social order. It is better comprehended when differentiated into their singular commitment to our social order to positively feel their effect on our day by day lives. Broad communications is characterized as a method for correspondence that achieves a huge volume of individuals in a short measure of time (broad communications). Interest

How Media Influences Public Opinion Essay

1578 words - 6 pages individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them. How Media Influences Public Opinion In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in

Mass Media In The Political And Legal Environment

1583 words - 6 pages Mass media is considered by many to be a great influence in the United States. It can be influence in many aspects of one’s everyday life beyond the television or the internet. It can have an impact on one’s critical thinking skills in either negative or positive ways. It has the ability to be allowed to sway one’s emotions and even one’s reasoning skills. It clearly affects the way one communicates including changing the way the nation

Media Influences And Other Selected Issues In Adolescent Psychology Texts

1952 words - 8 pages Over the years, a number of critical analyses have appeared regarding the content of textbooks in basic psychology (Gillen, 1973; Hofmann & Vyhonsky, 1975; Miller, 1978; Sommer & Sommer, 1983). Two of these analyses involved the issues of intelligence, socioeconomic background, and race (Miller, 1978; Sommer & Sommer, 1983). In these studies textbook research citations regarding the effects of environment and heredity on intellectual