How Media Influences Public Opinion Essay

1578 words - 6 pages

Abstract

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.

How Media Influences Public Opinion
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wherever we go in society. According to the latest report by Nielson Media Research, the average time an American individual spends to watch television is approximately 4 hours and 30 minutes within a 24 hours time period (Holmes). Researches performed over the years have indicated that media methods such as agenda-setting, priming, and framing are important factors in influencing and shaping of public opinion.
Agenda-setting is one of the most important factors in shaping public opinion. Agenda-setting can be defined as the ability of the media to direct public attentions toward the issues they believe are important to the public. But whose choice is it that determines which issues are more important over others? The news media can set an agenda-setting by focus attention on selected issues on which the public will form opinions from (McCombs). The media can paint a memory in your head by repeatedly repeating the issues on different media sources as Internet, network televisions, newspapers, etc. Since these sources are the cheapest and easiest to access, the information can be view by vast number of audiences. As quoted in a 1922 classic called “Public Opinion” by Walter Lippmann,
“The media are a primary...

Find Another Essay On How Media Influences Public Opinion

The Pros and Cons of Media Influence of Public Opinion during War

4561 words - 18 pages Media Influence of Public Opinion during War: A Good or Bad Capability? Introduction “More people get their news from ABC News than from any other source,” ABC News proudly boasts. But what exactly do they get? As America delves deeper into the 21st century with an array of social and technological advancements, one facet that continues to impress, revolutionize, and greatly impact American society as we know it comes from the evolution

How do special interest groups and mass media influence democracy, public opinion, and the political process in America?

759 words - 4 pages The media, interest groups, and political standard is a fascinating marriage in our mechanically exceptional social order. It is better comprehended when differentiated into their singular commitment to our social order to positively feel their effect on our day by day lives. Broad communications is characterized as a method for correspondence that achieves a huge volume of individuals in a short measure of time (broad communications). Interest

How Media Influences Women

1070 words - 4 pages percent inundated with images of only the five- percent ideal type body. Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s

"How Public Opinion Really Works"

968 words - 4 pages "How Public Opinion Really Works"In "How Public Opinion Really Works", Daniel Yankelovich provides his opinion about the true workings and shifting of the poll numbers. He feels that, in reality, many polls are false, taking the temperature of the people long before an adequate reading can be made. There are supposedly seven stages to this more "biological process" of forming public opinion; each important in coming to a well thought out public

How the Media Influences Our Society

1347 words - 5 pages the public doesn’t realize how often the youth and teens are exposed to these violent acts and behaviors. The most common audience exposed to violence is adults, and the next most common is teenagers (Hamilton 111). So why is there so much violence in the media? According to one researcher, “media executives publicly claim that the reason for violence in the media is that society is filled with violence and that the media, in their products, have

Democratic Theory and Public Opinion: How Children Develop Their Political Knowledge

1499 words - 6 pages Change in the U.S. Public's Knowledge of Politics." The Public Opinion Quarterly 55, no. 4 (1991): 583-612. Chaffee, Steven, and Stacey Frank. "How Americans Get Political Information: Print versus Broadcast News." Annals of the American Academy of Political and Social Science 546 (1996): 48-58. Chong, Dennis, and James N. Druckman. "Framing Public Opinion in Competitive Democracies." The American Political Science Review 101, no. 4 (November

How does Public Opinion influence participation both within the United States and Mexico?

2033 words - 9 pages support and oppose abortion. Two other factors that assist in shaping public opinion and possibly participation are geographic difference and generation differences. The geographical differences are somewhat polarized, but yet undoubtedly influences the way in which public opinion is shaped in that region. For those who tend to come from rural small towns, were education is less of a priority, and religious views predominate the areas, the

Portrayal or Betrayal: How Media Influences the Perception of Black Women

2444 words - 10 pages viewership is proving even more harmful to societal perception than that of its subjects. America is a society that is almost completely mediated. This means that mass media not only reflects the culture, but also creates it. Imagine being a native of Portland, Oregon, the “whitest city in America” (Jones). With few opportunities to interact with Black women, how would you form your opinion of them? Through music videos, movies, and reality television of

How Does Television and the Media Influence Children? The Influence of Media on Obesity Media Influences on Behavior Other Sources of Media Violence

1060 words - 4 pages How Does Television and the Media Influence Children?The Influence of Media on ObesityMedia Influences on BehaviorOther Sources of Media ViolenceMedia plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the

Why media is termed "consciousness industries"? How the media construct social and political attitudes that influences an individual's perception of their social world? Discuss with examples

945 words - 4 pages , radio, film, advertisement, music and video games, people get to know about what is happening around us and it facilitates communication. To have a deeper understanding of media, this essay concerns itself with examining why media will be termed "consciousness industries" and followed by that, it will discuss how the media construct social and political attitudes and values with examples. It will also look at the influence that this has on an

This is a research paper on the Media at war and how it affected the public at home

1417 words - 6 pages , reporters began to show skepticism and formed a biased opinion throughout America. The reporters didn't have as much enthusiasm as they had when they were first assigned to go to Vietnam, but found storiesof sorrow and pictures of pain. The media was no longer about getting the good honest news of mankind to the public but now the endless competition to earn fame, money and success on television from the American people. The media presented overly

Similar Essays

How Mass Media Influences The Public Opnion Regarding Key Political Issues In Pakistan?

8665 words - 35 pages influence on public opinion regarding the key political issues in Pakistan". The purpose of research was to study the effects of mass media's influence on the public opinion and how media manipulates the public opinion regarding political issues and to suggest measures to minimize the negative effects of the media. Mediatization of politics in Pakistan was a study designed to answer the genuine concern of many: "Has media influenced Politics in the

Politics, Media Systems And Governance: The Battle Over Public Opinion In Latin America

1625 words - 7 pages undergo appropriate inquiry in order to understand the close relationship between politics and communication and its effect on governance and public opinion. In this context, we are interested in seeing how the media relate to politics in Latin America. Moreover, we want to study how this relationship interferes with democratic governance. So far in this century, we have witnessed a struggle between politicians and the media for building the

This Paper Discusses The Effects Of The Mass Media And Public Opinion On Voter Choice

2745 words - 11 pages public opinion than what was once thought. "Scholarly research and thinking about media effects in the past fifty years or so have changed from a view of rather minimal influences to a more recent view of fairly powerful, but not unlimited, media effects." (Weaver 1996, 35) I would tend to believe that Weaver has underestimated the true power of the media. I believe the Media is the most influential influence in terms of voter choice and public

Politics, Media Systems And Governance: The Battle For The Public Opinion Sphere In Latin America

1864 words - 8 pages understand the dynamics of the relationship between politics and communication as well as its effect on governance and the public opinion sphere. In this context, my interest is focused on how the media relate to politics in Latin America and how this relationship interacts with democratic governance. Since the beginning of the century, we have witnessed a struggle between politics and the media for building the public agenda in order to guide the