“The nature of events in a 21st century society: A critical discussion of events, gender and identity”
Identity: The fact of being who or what a person or thing is. The principle objective of this paper is to establish how the role of identity and our belonging impact on what types of events we attend, where we attend and who with? How has globalisation impacted the events industry through social, economic and cultural levels? The objectification of both men and women; how has this created an even bigger impact on events in our ever changing world? Has this enhanced our freedom in choosing which events we can attend or restricted us? This essay is focused on the works of Mikhail Bakhtin “Carnival and Carnivalesque” and his critique on cultural theory related to the events industry. This essay also looks at the works of Pierre Bourdieu; his “habitus and embodiment” theories and the way we have internalised the external environment and how this ultimately affects our behaviours. Goulding and Saren’s publication of: Performing identity: an analysis of gender expressions at the Whitby Goth festival has equally given a clear critique of the nature of gender identities within a specific subculture, a subculture firmly rooted in objects of consumption and bonded together by a common fascination with the vampire.
Globalisation is now recognised as a key factor in influencing young people. There have been many connections established between identities and living in a global society. Giddens (1991) suggests that globalisation can be defined as ‘the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa’. Social analyst Beck discusses the issue of young people living and growing up in a world of risk and uncertainty (Beck, 1992; 2000). For example, the workplace is no longer a place of permanence with those strong bonds of identity and loyalty and sense of purpose. This is important in understanding how the lack of identity and belonging through mass globalisation has impacted upon young people in complex ways. The pressures of a global society force them to constantly re-think and revise their sense of identity and place within society. People’s lives are constantly being influenced by a variety of new trends, cultural, technological or social.Our identities are what make us an individual. We may see ourselves as a variety of multiple identities for example: a mother, daughter, Northerner, British etc. but it is important for individuals to understand their identities and belonging within society.
A report published by the Commission on Integration and Cohesion in June 2007, Our Shared Future, argues that the global is now local. The commission noted three themes that reinforce this influence: super diversity - migrants are now coming from all over the world to the UK and not just from places with which it has historical links;...