How Successful Was The Marketing Campaign Of Harry Potter And The Philosopher's Stone?

3028 words - 12 pages

HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN OF HARRY POTTER AND THE PHILOSPHERS STONE?The Harry Potter franchise is one of the most profitable franchises of all time and the film is the second highest grosser after Titanic. The marketing campaign has helped the franchise to develop. This essay will examine the success of the marketing campaign throughout the media.JK Rowling's first book "Harry Potter and the philosophers stone" was published in 1993. The plot focuses on Harry Potter who lives in a cupboard underneath the stairs at his Aunt Petunia and Uncle Vernon's house after the death of his parents in a car crash. Harry is then rescued into a world where nothing is as it seems and he discovers his true heritage at Hogwarts School of Wizardry and Witchcraft. The first teaser was the release of the picture of Harry's beloved owl Hedwig. And then nothing for a while, until photos of the train at Platform 9¾, which takes the young wizards to Hogwarts School.The first trailer soon followed, giving a taste of how Rowling's words translated onto the big screen.But having started with such a measured marketing campaign, the floodgates were then opened.Subsequent trailers revealed the flying broomsticks, moving stairs and even the magical Golden Snitch.Every newspaper published "exclusive" supplements of new photos from the film. Then there was a controversial Coca-Cola tie-in, in which the company reportedly paid Warner Brothers $100m to be associated with the film.Despite Rowling's stringent conditions that Harry's image could not be used - and Coke's pledge to fund literacy schemes - some fans were still upset at what they saw as selling out.Harry Potter toys was the big Christmas seller last year, elbowing out Furbys and Thunderbirds, with costumes, dolls and games available to collect.Advance sales of cinema tickets had already topped the half a million pounds mark and theatres had promised an unprecedented amount of screenings to accommodate the expected audiences.The handful of people who had the privilege of seeing the film ahead of its première reported, that the director had stayed true to the book and fans would not be disappointed. This is just a quick overview of the marketing campaign of Harry Potter and the philosopher's stone.The marketing campaign took a typically diverse approach being a part of every medium. The main promotion deal of Harry Potter was with Coca-Cola. However there have been posters, interviews, web sites, computer games and various merchandising.The film was released in December 2001. The target audience of Harry Potter has a wide audience with children and adults alike being attracted to the magical fantasy.The hype of Harry Potter was created by the use of overt advertising techniques throughout the marketing and promotion campaign. The Harry Potter and the philosopher's stone campaign used overt advertising techniques in trailers, posters, newspaper and television adverts. The campaign also used...

Find Another Essay On How successful was the marketing Campaign of Harry Potter and the philosopher's stone?

Harry Potter and the Sorcerers Stone

1085 words - 4 pages My book report is on the book 'Harry Potter and the Sorcerers Stone' by J.K. Rowling. The main character Harry Potter, discovers that he not an ordinary boy, he is in fact, a wizard. Harry soon discovers that he is famous, famous for the downfall of a corrupt wizard, Lord Voldemort. Harry finds out that he has been accepted into a school, Hogwarts School of Witchcraft and Wizardry, a school for young witches and wizards. While in

The Heroic Cycle in Harry Potter and the Philosopher’s Stone

2291 words - 9 pages Potter and the Sorcerer’s stone (English version is Philosopher’s Stone) the first novel of the series not only introduces Harry to the wizard world, but also introduces him as the reluctant hero. From the day he was born and due to his parental lineage, Harry is thrusted into playing the hero role and is therefore elevated into a celebrity in the Wizard World. This status and fame is accompanied with the heroic acts that Harry takes on and the

Write an essay that compares and contrasts JK Rowling's novel Harry Potter and the Philosopher's Stone with its film adaptation. You should consider matters of form and technique in your essay.

953 words - 4 pages The novel, Harry Potter and the Philosopher's Stone, is a great success. People from all over the world are crazy about it. Due to the popularity of the novel, a film was produced in correspondence to the literacy text. In this essay, the matters of form and techniques used in the novel and its film adaptation will be compared and contrasted.Novel and film creates different impact on people. Reading of the novel requires imagining of the scene

Harry Potter and the Sorcerer's Stone, by J.K. Rowling, is

1188 words - 5 pages Harry Potter and the Sorcerer's Stone, by J.K. Rowling, is a great story that puts it's reader into a world of fantasy. This book has received much attention, good and bad, and really made an impact on the world. It has possibly been the most talked about book in recent memory, and it is well deserved. The story is extremely detailed and things really collect in your mind as you read it. It details the journey of a young but special boy

Harry Potter and the Sorcerer’s Stone: Book vs Movie

1251 words - 5 pages A movie that came out in 2002 was Harry Potter and the Sorcerer’s Stone. This movie was based off the best-selling novel, which was written in 1997 by J.K. Rowling, called Harry Potter and the Sorcerer’s Stone. If you were to read this book and watch the movie you would find many differences, but the main difference between the two is that the book gives more information to the reader than the movie gives to the viewer. If someone was to

Harry the Modest Hero in Harry Potter and the Philosopher’s Stone

888 words - 4 pages modesty shows how true of a hero Harry really is. Harry grew up with the Dursley’s, his adoptive relatives after the passing of both his parents. “He lived with the Dursley’s almost ten year, ten miserable years.”(27) There is nothing joyful in the way Harry Potter lived with these relatives, he slept in a cupboard under the stairs and was often locked in there for hours at a time, and they constantly bullied nd mistreated him since the day he was

A comparison between the books Alice in Wonderland, Harry Potter and the Sorcerer's Stone.

882 words - 4 pages Alice's Adventures in WonderlandV.S.Harry Potter and Sorcerer's StoneThe two novels being analyzed are Alice's Adventures in Wonderland written Lewis Carroll and Harry Potter and Sorcerer's Stone by J.K. Rowling. Both novels have the main character traveling through a magical world. The adventure does not begin for either character until they enter that fantasy world. The authors of both books do a great job of using humor and fantasy to capture

A Formalist Guide to Harry Potter and the Sorcerer’s Stone: Mikhail Bakhtin's Novel Form

3659 words - 15 pages parallel lessons and ideas that we see today. Bakhtin’s form of the novel has allowed a breakdown of the wall between mythical world and real world. Because of Bakhtin’s novelistic form, Rowling was able to create a novel that fits into the schema that Bakhtin created and make a story that helps readers better understand what Harry Potter and the Sorcerer’s Stone is trying to express. Works Cited Bakhtin, Mikhail. Epic and Novel: Toward a

Gender Roles in Children’s Books: An Examination of Little House in the Big Woods and Harry Potter and the Sorcerer’s Stone

1825 words - 7 pages the idea that gender roles are assigned at birth, it would be interesting to explore how children’s book authors promote masculinity and femininity through the messages conveyed in their storytelling. Two books from different time periods, Laura Ingalls Wilder’s Little House in the Big Woods and J. K. Rowling’s Harry Potter and the Sorcerer’s Stone, will be examined. Lorber would argue that in Little House in the Big Woods, originally written

"Harry Potter and the Prisoner of Azkaban"

2586 words - 10 pages though labeled as a children's book can be appreciated by readers of all ages. It's charming, witty, and fast paced (well, most of the chapters anyway). Still, as compared to the two previously published books, particularly Harry Potter and the Sorcerer's Stone, the book fell short. The first two books were more vibrant and the pacing was well done. There were times when the book really lost me, boring and confusing. From what I've read, Harry

Harry Potter And The Goblet Of Fire

597 words - 2 pages Harry Potter and the Sorcerers Stone This book is about a boy name Harry who was a famous wizard. He was famous because a very power wizard that used the dark arts killed his parents. The evil wizard also tried to kill Harry but did not succeed. He only left Harry a scar on his head in the shape of a lighting bolt. By doing this to Harry it left the wizard with almost no powers so the wizard disappeared. Harry was a baby when this happened

Similar Essays

The Psychoanalytic Criticism On "Harry Potter And The Philosopher's Stone".

550 words - 2 pages strong sense of defense mechanism in the fantasy novel, "Harry Potter and The Philosopher's Stone" by J.K. Rowling (also known as "Harry Potter and the Sorcerer's Stone" in United State of America).Another term is 'talking cure' where the reality is reveals and the problems are being solved. Everything comes to the light and there is cease of the Defense Mechanism.The analysisHarry Potter and the Philosopher's Stone is a famous fantasy novel by the

Harry Potter And The Philosopher's Stone By J.K. Rowling

1340 words - 5 pages Potter.‘Harry Potter and the Philosopher’s Stone’ was published by Bloomsbury on 30 June 1997. It was written by a British writer called J.K. Rowling. It was the first book of the Harry Potter Series. The series has sold a tremendous 400 million copies and versions for sixty-five different languages are available. It enabled her to gain myriads of awards and become a world-renowned woman. You may be surprised to know that Rowling

The Power Of Fear In "Harry Potter And The Philosopher's Stone" By J. K. Rowling

723 words - 3 pages Fear controls many lives. Sometimes people in power can use it to manipulate and control us. In a sense, it limits our freedom and keeps us from living life to the fullest. James VanHise a writer for a website with various articles on social opinions, writes, "Fear makes us the instruments of Power. When we are afraid, we obey" (1). In J. K. Rowling's Harry Potter and the Philosopher's Stone, Lord Voldemort represents fear itself. Harry, however

The Opening Scenes Of Harry Potter And The Philosopher's Stone And The Lord Of The Rings: The Fellowship Of The Ring

2066 words - 8 pages The Opening Scenes of Harry Potter and the Philosopher's Stone and The Lord of the Rings: The Fellowship of the Ring In recent years the fantasy genre has undergone a huge revival. Whereas it was once reserved for children's books of fairy tales, fantasy in both literature and film alike is increasingly becoming a more mainstream genre, enjoyed by people of all kinds