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How The Internet Has Changed Our Shopping Habits

3604 words - 14 pages

The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Internet is currently the third most shopped channel; brands are pushed to keep up with the trend of building an online shopping option for their consumers and this is evident through the increase in retailers offering online options for their consumers (Valerio). With solely digital stores like Net-A-Porter, Amazon and eBay, competition among digital stores and physical stores are tight. Retailers are pushed to keep up with the rise of digital shopping whether they want to or not. There are several retail implications with the rise of digital shopping, retailers are turning to multi-channel retailing as a consequence, the number of physical stores will change, retail property might go up and store closures as well as store sizes will change (Valerio). Retailers are also pushed to rethink how to drive people into their stores by creating a more specialized in-store shopping experience. Furthermore with the rise of e-commerce and online shopping, online shopping has become a more convenient and favorable choice for consumers, imposing on the tradition bricks and mortar of stores and shopping malls. It is important to further discuss the effects of how the Internet is changing how we shop, as this will have further implications on our cities’ infrastructure and on the value of retail property.
With the popularity and increase usage of shopping online there are many concerns on how this will affect shopping centers and consumers shopping habits. Many are predicting that over the next decade the concept of a shopping center will disappear completely and be replaced by further advancements and widespread usage of online store interfaces. This essay will focus on the effects the Internet has on the bricks and mortar aspects of physical stores. Will there be a steady decrease of people and revenues in shopping centers...

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