How The Right Data Can Improve Casino Marketing Campaigns

1317 words - 6 pages

White Paper
Ruobing Kong
Graduate Writing Strategies
Dr. Poteat

How the Right Data Can Improve Casino Marketing Campaigns
Many organizations, including casinos are facing a challenge about how to acquire, enhance, store and manage marketing and operational data. How to collect these data isn’t a problem anymore; it’s converting data into some useful information that finally determines marketing success.
The gaming industry has been changed a lot over the last few years. So for those markers who working in this industry, it is important that they should evolve with the changes. A recent survey from the Global Gaming Expo (G2E) indicated that 77% of casino marketers said advancements in the last 10 to 15 years have dramatically changed the way they interact their customers. Furthermore, a full 95% of the same respondents believe casino marketing programs will undergo “much more” (68%) or “somewhat more” (27%) change and development during the next 10 to 15 years compared the previous decade (V12 Group, 2012).
Those changes include a shift from traditional channels to more digital marketing communications and having a far better understanding of player behaviors. The traditional casino marketing channels like direct mail, print ads, and billboards can still be very effective, but the arise of social media and online gaming are forcing marketers to re-evaluate their business.
Today’s reality in casino marketing involves shorter player attention, interacting with customers on Facebook and Twitter, emailing players and having mobile apps accessible to customers. None of these is possible without data analysis.

Casino marketers use player databases to enhance their business, such as their relationships with players, sales and marketing activities. So, an efficiently run data management environment will help you have a good understanding of these data.
However, there are many risk of poor data management.
When casinos don’t invest their time and money into data management, the consequences can be very bad. Here are the most common repercussions according to V12 Group (2012):
• Inability to perform in-depth analysis.
High-level data such as ADT (Average Daily Traffic) and total visits are usually available but a lot of detailed information isn’t. The casino marketers should not only get the basic data, more importantly, they should convert these data into some useful information to get a good understanding of player behaviors.
• Errors in customer correspondence.
If the information and data about a certain player is inaccurate or incomplete, the consequence can be very bad. He/she could get some contacts or marketing materials that didn’t fit him/her which would lead a potential customer loss.
• Difficulty producing integrated reports.
Reports indicate lots of operational information (e.g., hotel registration, food and beverage, occupancy rate and net revenues). If a casino has a poor data...

Find Another Essay On How the Right Data Can Improve Casino Marketing Campaigns

Capital Punishment: How We Can Improve

561 words - 3 pages General Assembly adopted the Universal Declaration of Human Rights. The Universal Declaration of Human Rights limits who and how the death penalty can be used. It protects juveniles, pregnant women, and the elderly proclaiming a “right to life” doctrine.With crime rates rising and more people being put in jail, there is almost no room to hold any more criminals in jail. There have been many restrictions put on the death penalty, and because

How can the company FX-Solutions Financial Services Ltd improve internal communication?

1495 words - 6 pages company to move towards the right directions. However, there is information that cannot be shared with everyone; and each manager must get and establish rules and guidelines for his/her staff members to understand what information can be shared, by whom and how the information should be communicated. Managers and employees need to understand that different information requires use of different communication methods. As there were few cases in

In General Terms How Can You Improve The Interviewing Of Eyewitnesses?

684 words - 3 pages for longer and hopefully more details are recalled.It was also found to be important that the witnesses felt relaxed and not on trial as this helped their recall. This therefore shows that the different techniques used by the police can produce a variety of results. Moreover, it is important that schemas are obliterated, that the witness reports everything in order to create triggers and that they are put into the right emotional and physical

Question)How the directors of Paramount healthcare can improve efficiency, productivity and quality in their organisation?

2286 words - 9 pages Assignment 1My aim for this assignment is to provide useful advice as to how the directors of Paramount healthcare can improve efficiency, productivity and quality in their organisation. The management syndicate which owns Paramount wish to establish them as an independent, quality healthcare service. Their first target is to achieve the ISO9003 standard within the next twelve months. Unfortunately Paramount suffers from a great number of

Can life in the commonwealth improve?

1528 words - 6 pages conveniently closer to us. How could we have let these over sized buildings of money grabbing marketing be built in our own community? What are we putting ourselves through? We have only ourselves to blame for this issue; we are the ones who have put these stores and our materialistic values into high demand. We are satisfying the demands, but does that mean what we are doing is right? Young children are being bombarded by materialism and it has been made

My Fitness Results and How I Can Improve Them

1878 words - 8 pages My Fitness Results and How I Can Improve Them Body Composition For my client the skinfold test which measures body fat percentage is an easy method of discovering correct body weight and composition. It is a useful test because the measurements taken are plugged into a formula to determine your percent body fat. A major advantage of this test is that it is readily available at most health clubs, sports clubs and

How Physical Activity Can Improve on Overall Health

767 words - 3 pages How Physical Activity can Improve Overall Health and Personal Development Benefits Of Physical Activity      The benefits of exercise extend far beyond weight management. Research shows that regular physical activity can help reduce your risk for several diseases and health conditions and improve your overall quality of life. Regular physical activity can help protect you from the following health problems. Heart

How Owning and Petting a Dog Can Improve Your Health

1282 words - 6 pages happier and that petting their dog just once a day can lower their blood pressure. Methods: The procedure in this lab was to first find 20 test subjects, to have a variety of people. Next, take the subjects blood pressure before they pet the dog, as a control for the experiment. Then the person will pet the dog for a timed three minutes. Then take their blood pressure again and record it one more time. The variable in this experiment is how much

How Can Inter-personal Communication Improve Managerial Effectiveness?

3268 words - 13 pages an organisation is concerned, all aspects of upward, downward and lateral communication, and all kinds of intra-organisation and inter-organisation communication are included.A model of the communication process should preferably answer the questons of "who will say what, how (through which channel), to whom, and with what effect".Always assume that understanding can occur only in the receiver's mind. However, a person may be listening, but not

Describe the 5 SACE Capabilities and how you personify certain aspects of each, and then evaluate how you can improve your performance in each cap

859 words - 4 pages ecological concerns. Besides, different school clubs give us the opportunity cultivate values such as international-mindedness. I joined the Ambassador Club this year which earned me a valuable experience to organise fundraising events. I should improve my physical involvement in sporting and recreational activities. Consequently, I plan to practise tennis with my brother as well as going for a walk in the park on weekends. Students can strengthen

Human Resource Management can Improve the Competitive Ability of Business

763 words - 3 pages Human Resource Management can Improve the Competitive Ability of Business The starting point for a human resource strategy is the organisations strategic plan. A workforce must be put in place which provides departments with the correct number of appropriately skilled employees to accomplish targets in all departments. In order to achieve this, the likely demand for products or services must be anticipated and the future implications for

Similar Essays

Pox Marketing Campaign Which Of The Two Campaign You Prefer And Why. Who You Think You Can Improve The Strategy?

1046 words - 4 pages would need more measurements, might relatively seem to be less influential.Observe the value proposition of POX again - the RF design with small portable device - Stealth Play. Doing the direct "informative advertising" can educate users the attributes of POX, thereby attracting the target kids. For this purpose, I think TV can vividly demonstrate the features and teach how kids can enjoy those benefits. Moreover, due to the cutting-edge technology

How Can The Government Improve Competitiveness? Mhchs Economics Essay

578 words - 3 pages How can the Government improve competitiveness? Competitiveness is when firms go against each other to ensure their goods are the highest quality with the lowest price. Competitiveness occurs when all firms within the market are competing to be the best by ensuring their goods are at the highest quality with the lowest price. They can do this by enforcing specialisation which increases quantity produced and lowers price. Method 1: More

How Can Images Improve Medical Workflow?

929 words - 4 pages How can Images Improve Medical Workflow? Images of human anatomy have been around for more than 500 years now. From the sketches created by Leonardo da Vinci, to the modern day Computed Tomography (CT) or Magnetic Resonance Imaging (MRI) scan, images have played a great role in medicine. Evolution in medical imaging brought together people from various disciplines such as Biology, Physics, Chemistry and Mathematics, a collaboration which has

How Can I Improve My Communication Skills

610 words - 2 pages accounting system.Recommend steps required to successfully install the new system and assist in assembling setup information and accounting data used in the implementation process.Establish specifications for the bridge from the Wile Research software to capture cash receipt information. (Note: Wile Research software has a "general ledger distribution" file that contains information that can be bridged in detail or summary format. The interface