How The Scales Of Inequality A

1781 words - 7 pages

Introduction I am using the sports industry as a medium to illustrate how the scales of inequality are weighted in favour of males. In particular, we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago.The sports industry is extremely diverse and is currently experiencing rapid growth and development. The industry¡¦s profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities.Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male institutions. However, one of the most important phrases of the ¡¥90¡¦s¡¦ has been ¡¥gender inequality¡¦. This involves offering equal opportunities to both men and women to participate in sport.The table below illustrates just how little coverage women¡¦s sport receives in the media: The Times Daily Express Guardian Daily Telegraph April 5 3 2 4 May 4 2 3 3 June 7 8 5 5 Given the changing face of the international workforce, sports managers must now make ethical decisions regarding hiring in order to make the management of sport both more appealing and available to women. Although recent changes within sports leagues, such as professional women¡¦s football has opened the doors to women ¡V it is found that they rarely attain positions of power and wealth. It could still be argued that women have not been accepted into the industry, as the roles offered within it tend to be opposed to the typical ¡¥ideology of women¡¦.Soccer is the most popular sport in the world with over 117 million players across 175 countries. There are now over 8 million women playing the game worldwide. It is no longer just a sport for men. Speed, agility and tenacity are among the most important factors for success in soccer. All of these are qualities that women have in abundance.And not only are women becoming more prominent as soccer players, they are also breaking the closed ranks of refereeing. In September, huge progress was made in the field of female refereeing when, for the first time in the world, control of a senior mens' match was placed entirely in the hands of women. Wendy Toms refereed a Nationwide Conference match with the assistance of Janie Framptom and Amy Raynor running the lines. Brendan Phillips, the manager of one of the teams involved commented after the match on how impressed he was with the quality of the officials. And it is perhaps worth pointing out at this point how rare it is for referees to be praised, especially by football managers! Other successful women in soccer include: ?h Karen Brady ¡V Birmingham City Managing Director ?h Gaby Yorath ¡V Football presenter and player On top of these advances made in soccer, a major step was recently...

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