How To Analyze Case Studies? Essay

1980 words - 8 pages

One of your tasks when conducting case analysis is to see how parts of a case fit together & how the insights from the study of strategy can help you understand the case situation.1.Analyzing organizational goals and objectives. A company's vision, mission, and objectives keep organization members focused on a common purpose. They also influence how an organization deploys its resources, relates to its stakeholders, and matches its short-term objectives with its long-term goals. The goals may even impact how a company formulates and implements strategies. When exploring issues of goals and objectives, you might ask:•Has the company developed short-term objectives that are inconsistent with its long-term mission? If so, how can management realign its vision, mission, and objectives?•Has the company considered all of its stakeholders equally in making critical decisions? If not, should the views of all stakeholders be treated the same or are some stakeholders more important than others?•Is the company being faced with an issue that conflicts with one of its long-standing policies? If so, how should it compare its existing policies to the potential new situation?2.Analyzing the external environment. The business environment has two components. The general environment consists of demographic, sociocultural, political/legal, technological, economic, and global conditions. The competitive environment includes rivals, suppliers, customers, and other factors that may directly affect a company's success. Strategic managers must monitor the environment to identify opportunities and threats that may have an impact on performance. When investigating a firm's external environment, you might ask:•Does the company follow trends and events in the general environment? If not, how can these influences be made part of the company's strategic analysis process?•Is the company effectively scanning and monitoring the competitive environment? If so, how is it using the competitive intelligence it is gathering to enhance its competitive advantage?•Has the company correctly analyzed the impact of the competitive forces in its industry on profitability? If so, how can it improve its competitive position relative to these forces?3.Analyzing the internal environment. A firm's internal environment consists of its resources and other value-adding capabilities. Value-chain analysis and a resource- based approach to analysis can be used to identify a company's strengths and weaknesses and determine how they are contributing to its competitive advantages. Evaluating firm performance can also help make meaningful comparisons with competitors. When researching a company's internal analysis, you might ask:•Does the company know how the various components of its value chain are adding value to the firm? If not, what internal analysis is needed to determine its strengths and weakness?•Has the company accurately analyzed the source and...

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