For the most part, business marketing involves graphic images. Today’s world involves digital images. Images and graphics are key to telling your story. Business graphics are powerful tools that are sometimes overlooked.
You will need to decide where you will undertake graphic design projects on your own or hire a professional that has experience in working with graphics. Your images will enhance your story, whether that story, your advertisement, your press release, and any other written correspondence your company partakes in.
There are things that work and things that don’t when it comes to images. Quality is important. Choose an image that is of good quality. Never use images that ...view middle of the document...
It’s important to match your graphic usage appropriately and to learn how to make the most out of your images when you do incorporate them into your print material.
This isn’t always as easy as one might think it is. Many times it’s worth the money to have an expert in graphics design working with you to ensure you always enjoy maximum value for your efforts. Stay competitive with the proper use of graphics and images in your print material.
Designing a Business Card With Graphics
Whether you have a company or you are a freelancer, your business card is critical and how professional your business card looks can make or break your business. After all, it is the first contact you may have with a potential customer.
There are all kinds of business cards you can choose from, or you can design your own. Many are not aware of the importance of putting good graphics on your business card. Too often a graphic design is grabbed just to fill space, which means you miss an opportunity to leave a lasting image with the person(s) who receives the card.
The graphic on your business card should be associated with your business, with you, or with what you do. Graphics are a great way to brand a company, product, or person. Your business card is a bit like your portfolio but the mini version. It tells the recipient what you do and how they can contact you. Many times business cards are kept by the recipient for a very long time. When you use the graphic right it’s likely that the recipient will make the connection and instantly or almost instantly.
Once you’ve chosen your logo or graphic you will need to decide on the paper you will use, colors. Your options will depend on whether you are going to print your own business cards or have them printed professionally. Try not to choose a paper that’s too busy because it can be irritating and your business card just might land in the trash.
Your business card should include your logo or graphic, company name, your name, your title, phone number, email address, website, mailing address, and slogan or catch phrase if you have one. The information on your business card should be clear and concise, and remember your graphic should be memorable to your business and create branding.
Many don’t recognize the real potential of a business card and tend to cut back on distribution to keep the cost down. That’s a huge mistake! Business cards are an easy and affordable way to get your name and your business out into the community, allowing you to connect with like minded people, and potential clients or customers. Next to the web, it has the easiest and most affordable method available to a business or freelancer to gain the exposure necessary to grow your business.
When it comes to your graphic – take your time, consider your message, and choose wisely the first time so you do not have to change your graphic later. It’s that important!
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