How to write Ads that Sell
If you have thought about boosting your business to the next level of success, then I would not bypass the advantage of writing killer ads that sell.
Advertising in general is salesmanship multiplied one hundred times and as you browse around the search engines such as Google, Bing and Yahoo, it’s incredibly noticeable to be attracted to ads, Ads that proliferate in each corner of the search engines for the sole purpose of making sales. Yes! Business success starts with excellent salesmanship.
In the advertising world, selling is accomplished by how words are assimilated together to catch the eye of the reader, using visual and audio. We observe this exposure on ...view middle of the document...
It doesn’t take much to divert the eyes away from an ad if it does not catch their attention instantaneously.
A large number of mistakes are made when Companies focus on their years of being in service, whose on the on the Board of Directors, how much has been spent on research and development and who are their favorite customers.
Although these features have significance, however, this should not be the final outcome when writing an effective ad copy.
Having said that, it would be a helpful idea to think of an ad copy as if you were talking to a close friend by using words such as “I” or “You.” For example: “I know you’ve been thinking about purchasing this product, but you might want to consider this product?” “I sense value for money, with a reasonable price tag.”
2. Emphasize the benefits and not the Features. And what are the features? They emphasize the descriptive specifications of a product or service.
. The Ford Territory comes with tinted glass with Mag wheels.
. The windows 8 come with antivirus software.
And what are the benefits? How does the feature solve the problem or enhances well-being?
. The Ford Territory allows you to drive in...