This website uses cookies to ensure you have the best experience. Learn more

Hubspot Essay

1806 words - 7 pages

CASS BUSINESS SCHOOL, MSc Management, Group A9.
1. HubSpot, founded by Brian Halligan and Dharmesh Shah was established to "convince America
that the rules of Marketing had changed". The traditional marketing programs involved outbound
marketing in which consumers were approached by businesses through promotional means such as
Television Ads, Billboards, Banners and so on. According to Hubspot, such a strategy is interruptive
and continuously "drives a message into a crowd like a sledgehammer" only in the hope that
customers will can catch on. The bombardment of commercial messages in the form of outbound
marketing is therefore having diminishing effectiveness. Furthermore, such strategies appealed to
same audiences again and again, thus bringing in less new business . 1
Hubspot identifies that search engines, blogs and social media generate new business faster
than any other means in this information age of digital global communications and networking.
Businesses must transform their marketing strategies as a result of the 'changed rules of marketing'
created by the web through adopting an inbound marketing strategy. As opposed to the traditional
outbound marketing strategies, inbound marketing occurs where rather than pushing a message
towards a mass audience, customers are pulled only towards goods or services that they are
interested in. Inbound marketing is customer orientated through as opposed to the product
orientation of most outbound marketing campaigns.
Businesses are operating in highly competitive environments and therefore cost cutting and
efficiencies are key to surviving. As inbound marketing costs five to seven times less than a lead
generated by outbound marketing, this can prove more efficient for businesses. Furthermore, the
rate of small businesses has increased significantly in economies such as the US and the UK
therefore this offers them an opportunity to promote a good or service within a small budget and
compete effectively, even with larger, more established companies.
However, the outbound marketing strategy should not be deemed ineffective as certain
products do aim at the masses through large campaigns and this can be achieved well through Ads
and Billboards. Furthermore certain forms of advertising appeal to us subconsciously even though
we do not pay much attention to them. According to the Telegraph, "it is the subconscious that
makes ads work" , therefore this is an effective tool for certain businesses and this would not be 2
able to be achieved through the pulling technique of inbound marketing.
1Steenburgh, Avery, and Dahod. "Harvard Business School." Hubspot: Inbound Marketing and Web 2.0 9­509­049 (2011). Print. 2 Green, L. (2012, April 7). Think Tank: It's the subconscious that makes ads work. Retrieved October 15, 2014, from­Tank­Its­the­subconscious­t hat­makes­ads­work.html

Find Another Essay On hubspot

Design and Security Essay

799 words - 3 pages constant across all the different pages. The layout, order of elements, and content flow is similar through the web application.User will get the same look and feel through the website. All the buttons, check boxes, hyper link, color scheme are constant across the website.Website Provides easy navigation which is an important factor in design (Following figure shows consumer survey)Figure 3 - Survey Result "HubSpot. (2014)"Security Risk with Web

Marketing Brief Plan International - Because I’m a girl Campaign - Global Marketing - Assignment

2139 words - 9 pages from the 15% of the total proceeds. The relationship with sponsorship program will be intensified in the long run. By leading the audiences from clips on the Internet to offline reality shows, the audience would sympathize thoroughly with the disadvantages that girls are subjected to and truly live girls’ lives. This applies the Inbound Marketing funnel that involves 4 stages: attract, convert, close and delight. (HubSpot, 2016). Secondary

Presentation Commentary

1184 words - 5 pages , Hubspot, Inc. available from: [Accessed 19th September 2013] T, Hindle. (1998) Making presentations London, Dorling Kindersley.

web analysis writing

1329 words - 6 pages . FIGURE 8 (Hubspot, 2012) IMPERATIVE INFORMATION FOR FACEBOOK Once a Facebook account is created, it is imperative that the correct information is submitted onto the blog. This information will be used to attract potential customers and viewers alike. Our Facebook page should be similar to our company website. The only difference is that information being submitted to Facebook is limited compared to a company page. However, this can be used to

Viral Videos Writing Assignment - Dance, Media and Culture - Research Paper

1085 words - 5 pages #.WiQ9G7aZN8c. 4. Jones, Shane. “The Art and Science of Viral Videos.” HubSpot Blog, 5. Lehr, Andrea. “Positive or Negative, Here's Why Content Goes Viral.” Influence & Co. Blog, 6. Moreau, Elise. “What Does 'Going Viral Online' Really Mean?” Lifewire, 7. “Pitlane Magazine.” Pitlane Magazine RSS,

Social Media Marketing

1487 words - 6 pages company that uses an effective strategy. The HubSpot, the marketing software found an active participation on Facebook very valuable. While using Facebook advertisements, posting various updates, stories, questions and answers sections, a word about the brand was overspread and the feedback was received directly. The results of the three-month campaign showed the increase of 71 per cent in sales from Facebook. Furthermore, the effect inspired them

Market Vendors

1349 words - 5 pages vendor will allow the patrons to electronically speak with vendors about any concerns or ideas. According to Hubspot Blog, businesses that create blogs have 55 percent more visitors come to their company’s website (Burnes, 2009). The increased numbers of website visitors can create a broader audience for businesses to attract. Bloggers, or people who write entries on blogs, are very important to the businesses that do use blogs. (Bloggers, n.d

The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

1479 words - 6 pages type of content it needs to provide in order to add value to each visitor. Research the target market and offer different types of content to different audience demographics. Example of Content Targeting: HubSpot shares with visitors a free blog filled with hints and tips on digital marketing however, only email subscriber’s gain privilege to eBooks, guides, white papers, and more. Check out how they interest visitors into signing up to receive

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Similar Essays

Creative And Responsive Website Design In Hub Spot Cos Development. Nirma University Research

764 words - 4 pages Creative and Responsive Website Design in HubSpot COS Development. HubSpot, one of the leading entry-level marketing and sales promotion platforms, has more than 3500+ partner agencies worldwide that share the company's commitment to transform marketing through customization And context and have contributed to changing the way companies attract their clients. Although the models and themes of HubSpot COS purchased can be exceptional time savers


700 words - 3 pages start a “Mini-CEO” Program that has been successfully adopted by Hubspot, a marketing software firm in Boston. When an employee has a new idea for how to do business, CEO of Hubspot, sometimes chooses to fire that employee from his or her day job, and appoint that person 'CEO' of a new in-house start-up. Halligan, CEO of Hubspot, claims that this practice empowers the edges of the organization as the company wants to let the people who really

Review Of Organizational Culture Theroy

1580 words - 7 pages , requiring frequent changes in its working style. 1.4 Example of Companies That Have Strong Culture 1.4.1 HubSpot Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot now has hundreds of employees and millions in revenue. There is an unlimited vacation day policy, free drinks and a relaxed dress code, just for starters. Their value proposition is perfectly in line with their target audience. They don’t believe in the 9-5 workday

Do Cell Phones Cause Cancer? Essay

924 words - 4 pages Search Complete. Web. 12 Nov. 2013. • "Cell Phones and Cancer Risk (Fact Sheet)." ONA. Haymarket Media, Inc. 14 Nov. 2013. • Hopkins, J. 2013. 9 Amazing Mobile Marketing Statistics Every Marketer Should Know. HubSpot, [blog] September 6, 2011, [Accessed: 14 Nov 2013]. • Laday, Jason. "" Gloucester County Times. 6 Oct. 2013. New Jersey On-Line. 10 Nov. 2013. • Lepp, Andrew, et al. "The Relationship Between Cell Phone Use, Physical And