Husky Study Case Essay

1362 words - 5 pages

Estrategia CompetitivaCASO: HuskyProfesor: Ismael OlivaAlumnos: Paulo Araya - Gisele Ferrari - Tomás Kopaitic - Rodrigo Orellana - Bárbara YazigiFecha: 22 Noviembre 2013INTRODUCCIÓNEn 1953 se crea Husky de manos de Robert Schad, una empresa canadiense dedicada a la fabricación de maquinaria de inyección de plástico. En el año 1995, Husky presentó un crecimiento del 53% en ventas y una rentabilidad de activos de casi un 40% respecto del año anterior. Husky solía vender sus productos como sistemas integrados de máquinas, moldes, husillos y robots diferenciándose por su velocidad, resistencia, economías en utilización de resina y larga vida. Su posicionamiento de precios era entre 10% y 20% superior al de la competencia por maquinarias de similares características. Para el año 1996, la empresa, proyectaba una disminución importante en la demanda de sus productos, causada por el alza en el precio de la resina (que representaba el 58% de los costos unitarios de un artículo de plástico moldeado por inyección) y por una fuerte competencia que amenazaba la propuesta de valor de Husky, ofreciendo un producto de similar calidad y con menores costos de producción.PROBLEMALos directores de la empresa se encontraban en un punto de inflexión en donde debían redefinir su estrategia frente al nuevo escenario generado por la disminución de la demanda de maquinarias por el aumento de precios de la resina y por la cantidad creciente de competidores a menores costos. Era evidente que lo que en el pasado fue fuente de ventajas competitivas estaba en jaque por la rivalidad de sus competidores.ANÁLISIS DE ENTORNO COMPETITIVOEl análisis de las cinco fuerzas competitivas nos permitirá tomar consideraciones estratégicas acerca del problema planteado, con el fin de analizar la industria y evaluar su rentabilidad.El poder de negociación de los proveedores es bajo en lo que respecta al acero, ya que se podía conseguir a precios competitivos. En cambio, los pocos proveedores en el mundo para insumos tales como sistemas hidráulicos y controles eléctricos, tenían un alto poder de negociación. La amenaza de productos sustitutos es baja, dado que la maquinaria de fabricación de productos plásticos por extrusión o por soplado no reemplaza las de inyección. La amenaza de nuevos entrantes es baja, debido a que existen altas barreras de entrada, por el alto requerimiento de capital, curvas de aprendizaje, economías de escala. El poder de negociación de compradores es alto. Se observa un bajo costo de cambio debido a que el producto era cada vez menos diferenciado y existen distintos competidores con maquinarias de similar calidad (Netstal y Cincinnati Milacron). Por último, la rivalidad entre...

Find Another Essay On Husky study case

Husky Injection Molding Systems (Canada; machinery)

1061 words - 4 pages IntroductionAs one of the world's premier manufactures of plastic injection molding equipments, Husky had experienced significant growth and profitability during the early 1990s. However, since 1995, competitors began to enter Husky's major markets with comparable quality products at a price that is much lower, meanwhile, their demand also decreased due to the shortage of resins. All in all, Husky was facing a series of serious trouble for the

Reason and Passion in Charlotte Bronte's Jane Eyre

875 words - 4 pages in resurrection!" (Bronte, 17) Jane's passions are uncontrolled because she is not using reason. We see the dangers of nature and passion tempered by reason in the scene in which Rochester almost marries. Jane must get over her overwhelming passion for Mr. Rochester or Jane runs the risk of losing herself. In this case, passion nearly gains a victory over reason. Jane nearly loses her own personality in her overwhelming love. "Feeling

First Date

1498 words - 6 pages was husky, full of emotion. He took a step in her direction and waited for her to respond. His hands slid in his pockets, his eyes intent on Samantha. He saw the inward and outward beauty that was in front of him. He had no idea that this woman was this breathtaking. She was unlike any woman he’d ever met before. She was a pearl hidden in a shell. “I know we are neighbors, but that doesn’t make us old friends. So if you want to not go, I

The Age-old Question of Confronting the Darker Side of Self

1668 words - 7 pages heard inside of him. In this case, these two inclinations need not be binary opposites. The well-known basic theme of the novel involves the duality between good and evil, but it also involves a study in hypocrisy as encompassed by Jekyll and Hyde. The book has been referred to as "one of the best guidebooks of the Victorian times," because of its piercing description of the fundamental dichotomy of the outward respectability and inward

response essay about identity to the novel Catfish and Mandala

1446 words - 6 pages Banana's identityThe flag of five stars is flying gloriously in the sky. Everyone is clapping enthusiastically. Fireworks are being shot off like a dragon and transform to a vivid crown. All of a sudden, I hear my name in a familiar husky voice, "Andrew? Interesting video huh, you were watching it without a blink!" I recognize that's Mr. Scherer's voice, he continued, "I'm glad that you're paying so much attention to the video. So this is your

Body Builders and Athletes: The Methods and Treatments of Anabolic Steroids

2049 words - 8 pages aggression, and reproductive issues (Hoberman, 1995). Note that these are common side effects when a standard, healthy individual abuses the anabolic steroid. When abused recreationally by women, there have been noticed adverse effects such as a husky voice and hair growth (Hoberman, 1995). Our human hormone that naturally regulates and controls muscle development is found in the pituitary gland. This tells our bodies to produce a peptide amino acid

The Misrepresentation of Pit Bulls in the Media

1989 words - 8 pages dog breeds, they concluded that different breeds are more aggressive in different contexts. For example, Akita, Husky and Pit Bull Terrier aggression was generally directed towards unfamiliar dogs, whereas smaller dogs were most aggressive towards people13. Overall, the study showed a large variation in the amount and purpose of dog aggression (fear, territorial instincts, etc.). Twenty-first century society has not been kind to the Pit Bull

Student-Athletes: Finding a Balance

2681 words - 11 pages -athletes who are aggressive and competitive may be stereotyped as “dyke”, “husky,” or "lesbians" if the sport is considered to be typically masculine (Lantz & Schroeder, 1999). Male student-athletes on the other hand sometimes are labeled “dumb jocks.” In a study by Wiechman and Williams (1997) male athletes tend to have a stronger athletic identity than female athletes. Research by Die and Holt (1989) found a difference in self-perceptions among

Flow Assurance of Hydrocarbon Streams in Subsea Systems

2665 words - 11 pages Prediction in Gas Condensate Reservoirs”. Canadian Petroleum Technology, Vol. 38, No. 8, pp.32-36, 1999. 10. Coskuner G. and Bogdan T. “Production Optimization of Liquid Loading Gas Condensate Wells”. A Case Study Husky Oil Operations Limited, 2002. 11. Danesh A. “Phase Behaviour of Petroleum Reservoir Fluids”. Department of Petroleum Engineering, Herriot Watt University, Edinburgh, Scotland. Elsevier. 1998. 12. Dholabhal P.O., Nicolas Kalogerakls and

The Conservatory: The Story of a Castrati

3559 words - 15 pages time the conservatories, from charitable orphanages, became renowned music colleges where nobles and rich kids study together with poor orphans. The town has four schools, but mine is the biggest and the best-known. The oak doorway, engraved with religious inscriptions and musical notes, is in via Catalana, a busy road crossed by carriages. I don't know how many people have touched that faded doorknob shaped like a hand, defeated parents wishing

Operation Management: Dewan Farooque Motors Motors (Pakistan)

8957 words - 36 pages deployed in virtually any area where a purposeful system or organization is striving to achieve its objectives. There are many subsections of operations management, but the one we are going to study is Operations Management in automobile company.Input Vs Output DiagramInputWorkerManagerEquipmentFacilitiesMaterialServiceLandEnergyOperations & TransformationOutputGoods & ServicesRole of Operations Management at DFMLDewan Farooque Motors

Similar Essays

Husky Essay

1362 words - 5 pages Estrategia CompetitivaCASO: HuskyProfesor: Ismael OlivaAlumnos: Paulo Araya - Gisele Ferrari - Tomás Kopaitic - Rodrigo Orellana - Bárbara YazigiFecha: 22 Noviembre 2013INTRODUCCIÓNEn 1953 se crea Husky de manos de Robert Schad, una empresa canadiense dedicada a la fabricación de maquinaria de inyección de plástico. En el año 1995, Husky presentó un crecimiento del 53% en ventas y una

Caso Husky Essay

643 words - 3 pages ESTRATEGIA COMPETITIVACASO HUSKYGRUPO 12Carolina Durán M.Daniel Riquelme A.Daniela Salgado R.Jorge Oyarce V.Nicolas Ayala M.IntroducciónContextoHusky, una empresa canadiense, participa en la industria fabricación de maquinaria para el moldeo por inyección. La industria se relacionaba fuertemente con los productores de resina y transformadores, estos últimos eran los clientes para Husky. El uso de resina ha

Husky Injection Molding Systems Essay

1604 words - 6 pages Husky injection Molding Systems: Shift in StrategyHusky Injection Molding Systems is a global supplier of injection molding systems for the plastic industry serving customers in over 70 countries from 33 service and sales offices in 25 countries. (1) Husky announced a shift in its business strategy, in which they plan to quit production of closure molds and close their industrial mold shop located in Auburn, Massachusetts. (2) They intend to

The History Of The Siberian Husky

804 words - 4 pages Racing across time and as pure as the snow is the Siberian Husky of Northeast Asia, the dog of the Chukchi people. These dogs hold more than 2000 years of history in their paws. As ancient as they are, where were the Siberian Huskies before this?The answer to this question and many others can be answered with one word, wolves (Genetic structure of the purebred domestic dog). Just as humans have a family tree, so do dogs. Most if not all dogs