The competitive nature of today’s modern market makes advertisement a golden tool to boost business because it involves the emotions of the people.
Do you know that these advertisements work more with your emotions than your logic?
Advertisements actually work with something that is beyond our conscious mind which is our subconscious mind.
Here we will discuss the hypnotic nature of advertisements which is aimed to drive public to buy products by influencing their subconscious mind.
The act of buying is based on emotion; we are programmed to behave according to the ideas that have taken root in our inner mind.
The process to influence the subconscious mind of people is very illogical and different from the common understanding.
Understanding the different states of mind for advertising more effectively
The states of mind can be classified into four parts they are Beta state, Alpha state, Theta state and Delta state.
Awakened state is not good for touching the emotions of people because their conscious mind is in action at that time.
The emotion based subconscious mind of people which controls most of their actions could only be influenced when they are in the alpha state. (A relaxed state which lies between totally awake beta state of mind and sleep that is theta state).
Alpha state of mind and its importance in advertising
When we talk about the technique of advertisements, let us brief something about the alpha state of mind.
The alpha state of mind is the doorway to the subconscious mind of people. Advertisers should first create an atmosphere for alpha state of mind which is possible only in the relaxed mood.
A good advertiser should first find the relaxed moods of the public or create relaxed moods by spotting the perfect time and selected people by using various methods in order to improve the sale of their products
After a long day of work...