Identify And Critically Assess The Application Of Key Indigenous Protocols In The Australian Public Relations (Pr) Industry.

2804 words - 11 pages

1 IntroductionThis report intends to identify and critically assess the application of key Indigenous protocols in the Public Relations (PR) Industry, and in doing so determine whether genuine attempts have been made in the PR sector to respond to Indigenous concerns which relate to the themes of•Representation and Identity•Social Justice, Human Rights and Indigenous Voices.These themes are vitally important to the increased understanding and acceptance of Indigenous culture in professional practice, and by researching the protocols and guidelines that are relevant to these areas, we can determine whether they have been correctly employed in Public Relations practice. As the PR industry is one which seeks to manage relationships between organizations and the public through the transmitting of messages, it is an area which is laden with social responsibility. For this reason that measured and accurate consideration of Indigenous protocols and guidelines is particularly significant as the scope the PR role is vast, and the work of a PR practitioner can effect or influence a significantly large amount of the population. In ascertaining the relevant protocols and guidelines, several authoritative publications will be used particularly the Report on Australian Indigenous Cultural and Intellectual Property as researched by Terri Janke (Janke, 1998) and these will serve as a solid basis for establishing the appropriate procedures for interactions and ethical conduct between the communication industry and Australian Indigenous peoples. There will be some initial discussion as the contemporary function of a PR professional, then consideration will be given to each of the afore mentioned themes and the Indigenous codes of conduct and practice that relate specifically to them. At length, a brief analysis will be provided as to the competence of the PR industry in application of these codes, and areas which may require improvement.2 Public Relations &Cultural ProtocolsIn its current state, the public relations industry is a complex and rapidly expanding sphere of occupation, that largely serves as a ‘set of management, supervisory and technical functions’ which fosters two way communications between an organization and its publics (Seitel, 2007). The objective of this communication is to ultimately reach a level of mutual understanding wherein all parties are satisfied, or at least have had an opportunity to get their message across (Grunig, 2001.) This requires a PR practitioner to adopt a variety of roles, in some situations they will be required to take up a position similar to that of a journalist, through writing and distributing media materials. Other positions can be classified differently, including those of managerial or diplomatic nature which may include managing and organizing publicity, heading lobby groups, and crisis counseling (Newsom, 2007, 118). One fundamental technique that a PR practitioner will employ on a...

Find Another Essay On Identify and critically assess the application of key Indigenous protocols in the Australian Public Relations (PR) Industry.

Analise E.on UK, through studying industry dynamics and Porter's 5 Forces. Identify competitiveness of the key marketing features in the company, through studying product life cycle and innovation

2297 words - 9 pages strengthen its weaknesses and benefit from the opportunities that may open up. To analyze and discuss the strategic issues, using industry dynamics and Porter’s five forces, and then using Product Life Cycle and Innovation to identify the key marketing features and reflect on them in relationship to a company, consider one of UK’s leading energy companies, E.ON UK.‘Porter argues that the nature and degree of competition in an

Assess the changed role of human resource practitioners as a consequence of the introduction of the Work Choices legislation in Australian Industrial Relations system of December, 2005

1988 words - 8 pages Australian Industrial Relations system. This essay also investigates the need for caution on the part of such practitioners in implementing the provisions of this new legislation. The essay starts with a brief introduction to the current Australian industrial relations system. Then it analyses Work Choices legislation and compares it with the previous legislation 'Workplace Relations Act 1996'. It also examines the changes that will occur in

Assess the impact the application of a particular reading can have upon a poem in relations to Gwen Harwood's poetry. (Feature article)

1808 words - 7 pages aspect without recognising the wider range of concepts the text addresses. By applying a 1950s perspective we identify this poem as personal, trivial and mundane as portrayed near the end of the poem where natural imagery and structural indentation is used to describe a dream of the persona; "I dreamed once, long ago, that we walked among day-bright flowers to a bench in Brisbane gardens." The use of personal pronouns 'I' & 'we' trap this

Looking through the Keyhole on the backdoor of International Public Relations (IPR): Critically evaluating the seamy value of framing

910 words - 4 pages Looking through the Keyhole on the backdoor of International Public Relations (IPR): Critically evaluating the seamy value of framing IPR roams widely in the fields of public communication, framing effect and international branding. By subtly influencing audiences’ perception on interpreting image which framed by mass media, the seasoned wire-puller behind IPR intentionally establishes and maintains mutual comprehension and positive impact

Key Terms for Public Relations

693 words - 3 pages . A full service advertising agency will also be employed to carry out the adverts because they provide a full range of services needed for promotion rather than a specialist agency which only focuses on an aspect of promotion and meet the needs of a particular segment. PUBLIC RELATIONS This is another promotion tool we have decided to consider in order to help promote our product because we believe in order to be able to get the full attention

Human Relations: The Key to Personal Growth and Career Success. this one is written in outline form, can be formatted as a powerpoint presentation, a public speaking presentation or an essay

792 words - 3 pages Human RelationsThe Key to Personal Growth and Career SuccessHuman RelationsIntroduction to Human RelationsThe Nature, Purpose, and Importance of Human Relations1)The nature of human relations, its development, and its importance to the achievement of individual and organizational goals.Human Relations Defined1) The Term Human Relations in it's broadest sense covers all types of interactions among people--their conflict, cooperative efforts, and

Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation

916 words - 4 pages ://www.nih.gov/news/pr/sep2006/nci-29.htm). The internet is playing a big part in this campaign because Quit Now is using the web to, “provide information to the public and to obtain background information, “ (318) about how people broke the habit of quitting smoking and what has happened to smokers themselves.In conclusion, the Quit Now public relations campaign is trying to use their creative services by producing customized quit plans for the

Review of Diabetes in the Indigenous Australian Population

1952 words - 8 pages opportunities. Much of the research regarding Indigenous health is well documented, however incidence rates would be helpful to monitor diabetes and pressure should be put on politicians to allocate more funds to the problems faced by Indigenous populations. Much of the public may not be aware of just how severe this disparity is, so campaigns may be helpful in this regard.References1. Australian Bureau of Statistics (2002) National Health Survey

Indigenous Australian Aboriginals and the Colony of Britain.

1062 words - 5 pages Indigenous Australians are believed to have arrived onto Australian mainlands across the sea of from Maritime, Southeast Asia 40,000 –70,000 years ago. In 1606 was the first known landing within Australia by Europeans by a Dutch navigator named Willem Janszoon. During the 17th century other Dutch navigators explored the western and southern coasts of Australia, numerous European explorers followed, however, in 1770 Lieutenant James Cook explored

Critically Assess the Pluralist and Marxist Views of the State

1753 words - 7 pages we can see the positive aspects of pluralism rather than the aspects which would not realistically work within society. For example, pluralism allows for interest and pressure groups to assert their views in order to influence key decisions which affect the state and by extension society as a whole (Heywood, 2007; Dunleavy and O’Leary, 1987; Schwarzmantel, 1994; McLennan, 1989; Macdonald and Macdonald, 2010; Dahl, 1982). Whilst the state as

Shedding the Light on the Network, Transport and Application-Layer Protocols of OSI Model

2406 words - 10 pages Executive Summary This report is a response to an individual assignment to partially fulfill the requirements of (TN6384 Computer Network) module. It aims to shed the light on the Network, transport, and application-layer protocols of OSI Model. The report begins with presenting a relevant background to the topic, presenting the historical perspective of OSI protocols. In addition, it explains the purpose and importance of these protocols

Similar Essays

Functions Of Public Relations: Explain The Organizational And Societal Functions Of Pr

726 words - 3 pages years. The oil companies record profits have allowed the industry to spend record amounts on their public relations efforts. The American Petroleum Institute which is funded for over four hundred companies in the oil industry, will in 2007 spend over $112 million on public relations. They have also recently employed the same PR firm which developed the "Got Milk" campaign.Because of the huge problem of distrust that the industry is experiencing

Assess The Impact Of Social Media On Public Relations

2412 words - 10 pages identity of the media through the effective communication, strengthening sincere commitment of TSKF to the Chinese government and consumers, and firm attitude in the process of handling PPA event.(Damjana Jerman & Bruno Zavrsnik 2011. P.431)Therefore, the author has researched in the Internet for six times about media public relations strategy in TSKF and Foxconn, which mainly aimed at executives, professional PR staff, professional college

Case Study: Evaluating The Use And Role Of English In The Public Relations Industry

1080 words - 5 pages Organic, using English narration may convince customers to believe that the juice sounds healthier, more reliable and is worth to be more expensive than the same juice from the others’ brand. On the contrary, the ad of UNIQLO uses both English and Chinese, which seems to be more approachable and comfortable to the public. English has a vital role in the PR industry. The public relations industry in Hong Kong is acting as an intermediate and their

Impacts Of Tourism: Planning And Policy Development Critically Assess The Key Arguments Regarding The Outcomes Of Tourism In Less Developed Societies

2106 words - 8 pages IMPACTS OF TOURISM: PLANNING AND POLICY DEVELOPMENTCRITICALLY ASSESS THE KEY ARGUMENTS REGARDING THE OUTCOMES OF TOURISM IN LESS DEVELOPED SOCIETIES.One does not have to look at literature too see that the impacts of tourism has been immense in the world we live in. Tourism is one of the fastest growing industries, according to WTO (World Tourism Organization) revised estimates total international tourist arrivals worldwide come to almost 595