This website uses cookies to ensure you have the best experience. Learn more

Define Public Relations Essay

732 words - 3 pages

Public Relations DefinedThe purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate.The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad concept became infrequent, which demonstrated that further research and in-depth thinking was necessary. Although common thinking would align marketing with public relations the two seem like separate ideas and ideals that once harmoniously aligned can translate in a successful image campaign.In 1975 one of the most ambitious searches for a universal definition was conducted and commissioned by the Foundation of Public Relation Research and Education. Those who were the leaders analyzed 472 different descriptions and offered below as their response:"Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tools."The definition offered by the Foundation of Public Relation Research and Education defined the role and functions and other essential components in public relations; the definition clearly emphasize the role of communication however did not state that public relation was intended to persuade an audience. On the other hand, the definition did emphasize that the process must be planned and strategic. Regardless of the definition offered by the foundation the process of the public relation is intended to influence the attitudes of an audience Seitel, F. P. (2007).Accordingly, the Public Relation Society of...

Find Another Essay On Define Public Relations

Defining Public Relations Essay

818 words - 3 pages PAGE PAGE 4 PUBLIC RELATIONS Defining Public Relations PaperThis paper will define exactly what public relations means to me as well as three other different sources. There will be a comparison of all the definitions in this paper as well as a contrast. Everyone has there own thoughts as to what public relations means and deals with. However not everyone knows exactly how much goes into the public relations field. Another question that will be

Defining Public Relations Essay

1301 words - 5 pages publication, Web site, or broadcast program (Fabris, 2006). In this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public relations does and how it helps us.From The Society of AmericaIn 1988, in an attempt to solve this dilemma the many different definitions of Public Relations, the Society of America formally adopted a

Defining Public Relations

772 words - 3 pages definitions written in this paper, one can see that they resemble each other closely. All three discuss presenting a positive image to the public and leaving the lines of communication open, while same time trying to influence public opinion.Personally, I define public relations as the image that an organization works to portray to the public. I have been in healthcare for 25 years and all the hospitals that I have worked for try to portray a positive

Public Relation Paper

812 words - 3 pages University of PhoenixJuly 31, 2006MKT 438IntroductionIn this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public relations does and how it helps us. The definition from Wikipedia, states public relations is the art and science of managing communication between an organization and its key publics to build, manage

Public relations defined

850 words - 3 pages When thinking about Public Relations (PR) the first thing that comes to mind is publicity and communications. This report will attempt to define Public Relations based on a personal definition as well as from other outside sources. Public Relations is more complex than it appears. There area many different types of jobs associated with PR. Furthermore, each job title comes with a different job description. This report will also compare and

Defining Public Relations - 679 words

679 words - 3 pages Defining Public Relations (PR) is very difficult and has been a source of confusion between scholars and public relations practitioners alike. Public Relations deal with an extensive variety of methods and attitudes; therefore, not easily defined. Different individuals have different perceptions of what public relations are so the term public relations can be misunderstood or intentionally misinterpreted. This paper will define public relations

Defining Public Relations - 668 words

668 words - 3 pages a sound and ethical manner. Seitel's chosen style also helps management to keep informed on, and open to, public opinion. This style would also define and stress the responsibility of management to serve the public interest.According to the Chartered Institute of Public Relations (CIPR), "public relation is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is

Defining Public Relations - 1009 words

1009 words - 4 pages issues and would then react in a sound and ethical manner. Seitel's chosen style also helps management to keep informed on, and open to, public opinion. This style would also define and stress the responsibility of management to serve the public interest.According to the Chartered Institute of Public Relations (CIPR), "public relation is the discipline which looks after reputation, with the aim of earning understanding and support and

Employer/Employee Relationship

811 words - 3 pages In my opinion, an organization’s reputation can truly depend on the degree to which it is marketed in the public’s eye. A public relations manager job is to be an advocate for the company it serves. The public relations personnel primary duty and responsibility is to build and maintain a constructive relationship with the public. In this paper, I will define public relations from three different sources, compare, contrast these

Employer/Employee Relationship

788 words - 3 pages In my opinion, an organization’s reputation can truly depend on the degree to which it is marketed in the public’s eye. A public relations manager job is to be an advocate for the company it serves. The public relations personnel primary duty and responsibility is to build and maintain a constructive relationship with the public. In this paper, I will define public relations from three different sources, compare, contrast these

Defining Public Relations - 805 words

805 words - 3 pages business can gain from the position/department. However, defining PR can be tricky since it generates different types of definitions between people, businesses and industries and tends to have a narrow scope as described above. Beyond defining PR an understanding of just how important it is to a business must be expressed.From a layman’s perception I would define PR as the do-good clean-up guy. Public relations simply put could be the person

Similar Essays

Defining Public Relations Essay 699 Words

699 words - 3 pages There is no one true official definition of public relations by one entity. Public relations can be defined in many ways because society is ever-changing and ever-developing due to technologies. First there was the medium of radio to promote public relations, then there was television, and most recently the evolution of the internet. There have been many attempts to define public relations, and several hundred publicized definitions, three of

Defining Public Relations Essay 997 Words

997 words - 4 pages Defining Public RelationsDefining Public Relations is very subjective. Type 'define public relations' into Google and you will get approximately 79 million results. Definitions can be as simple as: "The promotion and protection of a company's image," or as complex as defending the Presidents decision to keep US forces in Iraq. It is difficult to define public relations, because it encompasses a broad range of philosophies and techniques. By

Defining Public Relations Definitions From 3 Sources

888 words - 4 pages The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily defined. Many communication scholars agree that definitions are inherently rhetorical and that the formations of definitions are

Defining Public Relations Essay 923 Words

923 words - 4 pages may effect, more than what the organization may gain.With all these different implementations, usages, and even experiences of public relations, it might not be very surprising why people and groups would define public relations in different ways. The way people and organizations employ public relations curtails the scope of their definitions according to their purposes. Take the definitions of PRSSA and CIPR as examples. Through public relations