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Identify The Methods Use To Market This New Service In Relation To Market Segmentations, Targeting, Positioning And Marketing Mix.

3650 words - 15 pages

TABLE OF CONTENTPAGES 1.INTRODUCTION............................................................... 2 2.MARKET POTENTIAL........................................................ 6 3.MARKET SEGMENTATION................................................ 7 4.MARKETING MIX..............................................................13 4.1Product Strategy ........................................................14 4.2Price Strategy.............................................................15 4.3Place Strategy............................................................17 4.4Promotion Strategy......................................................18 4.5People Strategy...........................................................20 4.6Process Strategy..........................................................22 4.7Physical Evidence ........................................................23 5.CONCLUSION....................................................................24 6.Bibliography.........................................................................26 1.0INTRODUCTION Accessibility to jobs, social services, education, and cultural opportunities is essential to economic growth of a community and the social well-being of its citizens. In smaller communities, the distance between home and work, school, or shopping tends to be relatively short, usually within 5 or 6 kilometers. Walking and other forms of individual transport such as the bicycle provide adequate levels of access except for the aged and infirm. As urban areas continue to grow, however, and economies improve, journeys tend to become longer and more frequent. Individuals spend much more of their time commuting. While many cities try to practice efficient land use planning, combining residences, jobs, schools, and commercial and health services in close proximity to one another, actual experience in most parts of the world has indicated a need to provide effective transport systems which enable citizens to take advantage of opportunities which may not exist within their communities. Without efficient public transport, the competitiveness of a city's economy suffers due to the adverse effect on labor availability, and individuals spend much more time and money commuting.With over 25 years of experience in the water taxi business and marine industry, we have the experience, skills, and partnerships to provide a level of safety, comfort, and service at the top of our industry. We build passenger vessels standards for use as water taxis, ferries, excursion and glass bottom boats with many different drive systems. Logistics Services Sdn Bhd, has provided services around the globe, helping new and existing water taxi ventures to achieve a higher level of service and productivity. Being a marketing manager of Logistics Services Sdn Bhd, (LSSB )East Malaysia would be the best place for promoting water taxi.A water taxi or river taxi or aquatically inclined taxi or commuter boat is a boat used for public...

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