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Ideologies Shaped By Hollywood. Speaks Of Marilyn Monroe

1580 words - 6 pages

Schools and Churches are institutions in society where priests and teachers act as spokespersons to spread a certain set of attitudes, beliefs and values. Similarly, Hollywood is also a very powerful modern day institution, where a star's image can reappropriate, shape and circulate societal myths and ideologies. The construction of a star's image as a commodity of their societal myths and ideologies, has the extraordinary power to exert messages so that even the smallest details become significant yet not overtly obvious. How a star's image is produced and then consumed can justify a society's relationship with that image and therefore aid in explaining the social construction of what society deems as their 'reality'. A star's image is created through a range of representations churned out by Hollywood. Capitalism from the commercialisation of these images has made Hollywood the domineering force it is today. A re-emerging image in Hollywood is that of the sex symbol, epitomised by Marilyn Monroe in the 1950's. Monroe is Hollywood's archetypical sex symbol, where the cultural phenomena she creates, instigates her immortal and legendary status. The first ever issue of Playboy magazine features Marilyn Monroe as the covergirl. By decoding meaning from this magazine cover, the visual and written text becomes a communicator for both obvious and subtle meaning conveyed through her image.Marilyn Monroe's image is communicated through signs and their codes. The paradigm (her facial expression, gesture, body language, positioning, written text, background, dress, colours, lighting and camera angle) carries meaning and can be considered signifiers. In the second order semiological system, the signifiers become signs which then signify 'preferred meanings' with signification that draws from metasigns and ideologies.The slogan 'Entertainment for Men' is a signifier for the down classing of females as nothing more then sexual objects in our society. As a sign, the written text can be categorised as an icon as it directly connotes Marilyn Monroe as being 'Entertainment for Men', a playmate valued only for her body. This sign heavily draws on the inferior position that women held in the 1950's. The slogan only reinforces the 1950's discourse of a male dominated world where women were considered the 'lesser' sex. This cultural myth relies on the belief that men are the breadwinners who have the supposed right to monopolise and dominate females. Media industries were controlled by males, therefore Marilyn Monroe's image served the interests of men by legitimising their power. This creates a marketable image aimed at a well defined audience that is male. Classing Marilyn Monroe as merely 'Entertainment for Men' contributes to behavioural ideologies in society for women to act as objects for male desires. The myths drawn from such slogans creates for females a sense of inferiority, where in Monroe's case, her body and sexual allure were her only resources. The...

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