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Ifantis Expanding To Czech Republic. Essay

8927 words - 36 pages

TABLE OF CONTENTSA. EXECUTIVE SUMMARY......................................................p. 5B. COMPANY'S PROFILE.........................................................p. 6-171.History.........................................................p. 6-72.Company's mission & goals............................p. 73.Product Assortment.......................................p. 84.Quality Policy & Control..................................p. 8-135.Human Resources........................................p. 136.Management Philosophy ...............................p. 147.Export Policy................................................p.14-158.Investments..................................................p. 159.Resources...................................................p. 1510. The group of companies.................................p. 16-17C. THE PRODUCT.............................................................................p. 18-211.Brief Information.............................................p. 182.Relative Advantage.........................................p. 183.Quality & Packaging........................................p. 194.Branding........................................................p. 195.PLC.............................................................p. 206.Compatibility/Complexity/ Trialability...................p. 207.Problems & Resistance to product acceptance's...p. 21D. MARKET ENVIRONMENT..............................................................p. 22-671.History of the Czech Republic...........................p. 222.Geographical Characteristics:............................p. 23a.Location, Land & Resourcesb.Topographyc.Climated.Infrastructure3.Demographic Characteristics:..........................p. 26Education4.Cultural Characteristics..................................p. 295.Political Environment.....................................p. 40a.Major political issues affecting the business climateb.Relations between the national and local governmentsc.Political violenced.Synopsis of political system, schedule for elections, & major political parties6.Legal Environment.........................................p. 427.Economic & Financial Environment...................p. 548.Additional Information.....................................p. 64E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-811.Market Audit.................................................p. 69-712.Consumer Behavior........................................p. 72- 763.Competition...................................................p. 77- 814.S.W.O.T........................................................p. 82F. MARKETING PLAN............................................... ....... ................ p. 82-891.Market Objectives...........................................p. 832.Market Segmentation & Product positioning.........p. 833.Marketing Mix................................................p....

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