Ikea Communication Essay

1143 words - 5 pages

Effective communication at Ikea

Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.

Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the customer will watch that particular channel, so the best way to inform them is by phoning them directly to ensure that they have received the message clearly.

There are many methods in which businesses can use to communicate their messages to their stakeholders.
1. Face-to-face and Spoken communication
2. Written communication
3. Visual communication
4. Electronic communication

Face-to-face and Spoken communication
This method of communication is the one which is probably used the most because there are few faults with it compared to other means of communicating. With face-to-face, you are not just analysing the words which are being exchanged but also the body language (say towards a customer).

For instance, when I visited the local Ikea there was an employee near the entrance, and she asked me whether I needed any assistance. I took notice of what she was communicating to me and I also noticed she seemed very approachable because her hands gestured that she wanted to help too.

She was smiling as well, so this gives a clear message to customers that members of staff are genuinely there to help you with your questions and are glad to do so.
Spoken communication can be in the form of speaking over the telephone, giving speeches and holding meetings or interviews. Most of these are also face-to-face except for talking over the telephone.

This is also a common way for businesses to communicate, especially if they are talking to suppliers or another type of customer whom is far away. A problem with this though is that no automatic written ‘evidence’ is kept unless one person keeps notes, so important conversations may become forgotten.

Written communication
This method of communication can vary in length; a quick message can be written down on a small piece of paper or a contract can be drawn up which consists of countless pages and words.
The three main documents which businesses use are explained below.

Legal contracts
A legal contract between businesses is a formal agreement which includes certain details about this agreement that cannot be broken. If they are, this is used as evidence in court, stating that there was in fact a contract and a business breached the...

Find Another Essay On Ikea Communication

Marketing Mix Essay

1350 words - 5 pages . More than 400 millions visitors visited IKEA nation wide during year 2005. (www.ikea-group.ikea.com) In addition, IKEA plans to open 19 new stores during the year of 2006.PromotionPromotion is telling the target market about the product, which include all the tools available to the marketer for marketing communication. In order for a product to successfully sell, organizations must be effectively promoted and advertised. Promotion includes

IKEA India Entry Strategy Essay

8086 words - 32 pages the beginning until the business picks up.On average one IKEA store needs about 200 to 400 employees to operate suitably. The amount of job positions is determined by demand on IKEAs products and services. Regardless of the variable amount of the sales staff a new store will need specialists in the following areas:customer servicelogisticsrestaurant employees (mainly cooks)HRinterior decoration / visual communication

Global Marketing: An Analysis of IKEA and Ashley Furniture Industries’ Marketing Activities

3490 words - 14 pages efficiently (Keegan, 1989). This report therefore focuses on the marketing activities of the furniture market, specifically on two leading international furniture manufacturing and retailing companies: IKEA and Ashley Furniture Industries, with a view to establishing the kinds of marketing activities they have adopted to establish their presence in specific countries. IKEA in Russia As the largest furniture retailer in the world with extensive

Impacts of Globalization on Swedish Economy and Businesses

2124 words - 8 pages elsewhere in Asia (Soh, p1. 2013). According to Soh (2013) to keep its supply chain cost-efficient, massive Swedish companies such as IKEA have limited their scope of their manufacturing within Sweden and rely on a global sourcing and global manufacturing approach. IKEA have chosen the path to stay locally based to help stimulate the local economy through their massive exportation of furniture internationally. Overtime, more companies have

The Effect of Culture on People

3009 words - 12 pages individual? If you know somebody’s national culture can you predict his/her behaviour? To a certain extent yes, but the accuracy of your prediction is not guaranteed (Mead, 1998). However if this prediction is not certain then what impact will it have on the organisational culture? IKEA, a global player in furniture industry, has established itself successfully in all parts of Europe, Middle East, Singapore, Hong Kong and

Consumer Behavior

3589 words - 14 pages Untitled Assessed Coursework Title: "Reference Group Theory in its application at IKEA, Leeds." Word Count: 2675 Contents Introduction Page 3 Observation Page 5 Conclusion Page 10 References Page 12 Introduction With this essay we seek to elaborate our understanding of the implications of group

Consumer Behavior

3589 words - 14 pages Untitled Assessed Coursework Title: "Reference Group Theory in its application at IKEA, Leeds." Word Count: 2675 Contents Introduction Page 3 Observation Page 5 Conclusion Page 10 References Page 12 Introduction With this essay we seek to elaborate our understanding of the implications of group

Consumer Behavior

3589 words - 14 pages Untitled Assessed Coursework Title: "Reference Group Theory in its application at IKEA, Leeds." Word Count: 2675 Contents Introduction Page 3 Observation Page 5 Conclusion Page 10 References Page 12 Introduction With this essay we seek to elaborate our understanding of the implications of group

Marketing: Case Project, making decisions - Luther Marketing - Company Case

729 words - 3 pages based on the MIT Living Wage Calculator, which factors in the costs of food, housing, taxes, and transportation giving an average hourly wage. Also, IKEA is not committing to increase minimum wages if the the MIT Living Wage Calculator shows higher costs. There are several risks that IKEA is likely to face if the amount increases. The increase in the minimum wage provided by the organization will increase the cost of producing the goods, which will

New Tools and Technology Sustaining Supply Chain Operations

908 words - 4 pages New Tools and Technology in Supply Chain Operations Advancements in technology, popularly embraced for the positive effects it has on almost all aspects of business operations and management is rapidly growing. Technology has improved business communication and transportation, allowing organizations to compete more rigorously in the global marketplace. An area in the global marketplace positively affected by new tools and technologies to

Globalization and Sustainable Development

1986 words - 8 pages rapidly declining. Brown 2001 and Hawken et. al (1999), believe that if markets and technologies are effectively designed and managed this trend could be reversed. Also according to French (200) the increasing availability of information and communication technology illustrates that Globalization not only has a strong economic and environmental implication but it also has an evolving cultural influence. Industry Best Practices Global

Similar Essays

Ikea's Marketing Strategy Essay

1489 words - 6 pages furniture. Whether you are young, single, or old, IKEA has the furniture that can meet your needs at the price that is right for you.Communication StrategyMarketing Communication is a fairly easy concept for one to understand. Basically, it assures that the ideas of communications and messages are carefully being linked. IKEA's communication strategy is organized into three complementary areas; catalogues and brochures, website, and advertising media

Ikea: Target Market And Positioning Strategy

1304 words - 5 pages probably middle class, young, adults who visit the store and purchase products whom they share their IKEA experience with other friends. IKEA’s positioning strategy allows the company to reach several people using different communication channels. The company uses their employees in their IKEA Catalog to showcase new products (Cravens &Piercy, 2009). The company also uses publications, advertising, IKEA website, brochures, and public relations (IKEA

Ikea Case Study

1695 words - 7 pages more specialized than retailers. Centralization requires international communication, which turn leads to expense, possible misunderstanding between headquarters and regional manager and certain delays. Delays, of course is particularly important in the marketing context: opportunity may be missed that could have been sized by regional manager. Due to this IKEA faced few managerial problems. In 1980s there was a management conflict between regional

Organisational Structure, Culture, And Management Style Of A Business

1065 words - 4 pages IKEA is very similar to a tall organisation structure. Looking at IKEA’s organisational structure, the chain of command shows a clear line for messages within functional departments, so therefore; it leads to good communication. For example, looking at the organisational structure of IKEA, there is a clear communication within a human resources department. However, the chain of command is very long from the top to the bottom of the