Effective communication at Ikea
Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the customer will watch that particular channel, so the best way to inform them is by phoning them directly to ensure that they have received the message clearly.
There are many methods in which businesses can use to communicate their messages to their stakeholders.
1. Face-to-face and Spoken communication
2. Written communication
3. Visual communication
4. Electronic communication
Face-to-face and Spoken communication
This method of communication is the one which is probably used the most because there are few faults with it compared to other means of communicating. With face-to-face, you are not just analysing the words which are being exchanged but also the body language (say towards a customer).
For instance, when I visited the local Ikea there was an employee near the entrance, and she asked me whether I needed any assistance. I took notice of what she was communicating to me and I also noticed she seemed very approachable because her hands gestured that she wanted to help too.
She was smiling as well, so this gives a clear message to customers that members of staff are genuinely there to help you with your questions and are glad to do so.
Spoken communication can be in the form of speaking over the telephone, giving speeches and holding meetings or interviews. Most of these are also face-to-face except for talking over the telephone.
This is also a common way for businesses to communicate, especially if they are talking to suppliers or another type of customer whom is far away. A problem with this though is that no automatic written ‘evidence’ is kept unless one person keeps notes, so important conversations may become forgotten.
This method of communication can vary in length; a quick message can be written down on a small piece of paper or a contract can be drawn up which consists of countless pages and words.
The three main documents which businesses use are explained below.
A legal contract between businesses is a formal agreement which includes certain details about this agreement that cannot be broken. If they are, this is used as evidence in court, stating that there was in fact a contract and a business breached the...